723 Williams St Lake Geneva, WI 53147

This exceptional 1,972 square foot storefront, located at 723 Williams St in Lake Geneva, Wisconsin, presents a unique investment opportunity. Built in 1910 and extensively renovated between 2019 and 2022, this property boasts a rich history as the original home of TSR Hobbies, a pivotal location in gaming history. The main floor offers versatile space ideal for retail or office use, including multiple areas and a half bath. Upstairs, a three-bedroom apartment features a living room, kitchen, and full bath. While conditionally approved for tourist room housing, this option has not been utilized. The property includes parking for six vehicles. Significant updates include a new architectural shingle roof (2020), restored upper kitchen and windows, and a state-of-the-art active particle control air filtration system comparable to hospital-grade systems. The furnace and air conditioning have also been updated. The property is situated in a high-traffic area with excellent visibility. The paved driveway features "TSR" and "Dedication Stones." The asking price is $940,000, reflecting a price per square foot of $476.67. The current occupancy is 100%. The permitted zoning is CB. Potential buyers should note that a new application for a tourist room permit (for one-night stays) would be required through the City of Lake Geneva. All information is deemed reliable but not warranted