723 Williams St, Lake Geneva, WI 53147
- Retail space
- 1,972 SF
Current Use by Public Records
- Dungeon Hobby Shop Museum / Museum
- TSR Headquarters / Corporate Office
Property Details for 723 Williams St
- Year built
- 1910
- Property type
- Retail space
- Property subtype
- Storefront properties
Sales History
| Date | Price | Buyer | Seller | Deed Type | Mortgage |
|---|---|---|---|---|---|
| Aug 7, 2025 | $375,000 | 723 Williams St LLC | Erika Jean Lanasa | Warranty Deed | — |
| Apr 29, 2025 | — | Enka Jean Lanasa | Justin W Lanasa | Deed · related | — |
| Apr 23, 2025 | — | Justin W Lanasa | Erika Jean Lanasa | Deed · related | — |
| Apr 15, 2025 | — | Erika Jean Lanasa | Justin W Lanasa | Deed · related | — |
| Jan 2, 2020 | $175,000 | Justin W Lanasa | David R Hill | Deed | — |
Description
This exceptional 1,972 square foot storefront, located at 723 Williams St in Lake Geneva, Wisconsin, presents a unique investment opportunity. Built in 1910 and extensively renovated between 2019 and 2022, this property boasts a rich history as the original home of TSR Hobbies, a pivotal location in gaming history. The main floor offers versatile space ideal for retail or office use, including multiple areas and a half bath. Upstairs, a three-bedroom apartment features a living room, kitchen, and full bath. While conditionally approved for tourist room housing, this option has not been utilized. The property includes parking for six vehicles. Significant updates include a new architectural shingle roof (2020), restored upper kitchen and windows, and a state-of-the-art active particle control air filtration system comparable to hospital-grade systems. The furnace and air conditioning have also been updated. The property is situated in a high-traffic area with excellent visibility. The paved driveway features "TSR" and "Dedication Stones." The asking price is $940,000, reflecting a price per square foot of $476.67. The current occupancy is 100%. The permitted zoning is CB. Potential buyers should note that a new application for a tourist room permit (for one-night stays) would be required through the City of Lake Geneva. All information is deemed reliable but not warranted
Value Estimations
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Location Insight
- Map
- Local Demand
- City
- Lake Geneva
- County
- Walworth
- State
- Wisconsin
- Longitude
- -88.435867841071
- Latitude
- 42.598610325895
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Property Visit Statistics
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Visits by month4.5k
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Visitors by month3.1k
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Avg Time on site12 min
