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Property profile & analytics

723 Williams St Lake Geneva, WI 53147

  • Retail space
  • 1,972 SF
OFF-MARKET
Value Estimations
Cap Rate Potential
Location Intelligence
Property ID
US92-1133230
The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.

Current Use by Public Records

  • Dungeon Hobby Shop Museum / Museum
  • TSR Headquarters / Corporate Office

Property Details for 723 Williams St

Year built
1910
Property size
1,972 SF
Property type
Retail space
Property subtype
Storefront properties

Description

This exceptional 1,972 square foot storefront, located at 723 Williams St in Lake Geneva, Wisconsin, presents a unique investment opportunity. Built in 1910 and extensively renovated between 2019 and 2022, this property boasts a rich history as the original home of TSR Hobbies, a pivotal location in gaming history. The main floor offers versatile space ideal for retail or office use, including multiple areas and a half bath. Upstairs, a three-bedroom apartment features a living room, kitchen, and full bath. While conditionally approved for tourist room housing, this option has not been utilized. The property includes parking for six vehicles. Significant updates include a new architectural shingle roof (2020), restored upper kitchen and windows, and a state-of-the-art active particle control air filtration system comparable to hospital-grade systems. The furnace and air conditioning have also been updated. The property is situated in a high-traffic area with excellent visibility. The paved driveway features "TSR" and "Dedication Stones." The asking price is $940,000, reflecting a price per square foot of $476.67. The current occupancy is 100%. The permitted zoning is CB. Potential buyers should note that a new application for a tourist room permit (for one-night stays) would be required through the City of Lake Geneva. All information is deemed reliable but not warranted


Value Estimations

based on Realmo’s proprietary methodology
  • AI approach

  • CAP approach

  • Comparable approach

  • Alternative Use

Get a detailed, property-specific valuation — fast and free


Location Insight

  • Map
  • Local Demand
City
Lake Geneva
County
Walworth
State
Wisconsin
Longitude
-88.435867841071
Latitude
42.598610325895

Property Visit Statistics

  • Visits by month
    4.5k
  • Visitors by month
    3.1k
  • Avg Time on site
    12 min
More about this property
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