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Property profile & analytics
OFF-MARKET
Estimated value
$10,195,000
Hotels
703 Ocean Blvd Myrtle Beach, SC 29577-4481
Entity Owned
4-yr Hold
~
Est. High Equity
Property ID
US77-2017249
Property profile
Verified
Property type
Hotels
Use group
HOTEL/MOTEL
Year built
2015
Construction
CONCRETE
Total area
40,480 SF
Lot
57.85 ac (2,519,946 SF)
Zoning code
TA8
APN
443-11-03-0224
UPID
US77-2017249
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Palette Resort Myrtle Beach Hotel & Motel
-
Myrtle Beach Atlantic Palms Oceanfront Hotel & Motel
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
$12.67M
CAP Approach
CAP
by Request
Comparable Approach
Comparable
$13.30M
Blend (final)
Blend
$10.20M
Owner & transaction history
Bali Bay LLC · 4 yrs held
Bali Bay LLC
since 2022
Last sale
$9.8M
6 recorded transactions
Zoning & alternative use
TA8 · Myrtle Beach, SC
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Top alternative use upside
Auto repair, garage
$15.3M
+66.0%
Medical building
$12.2M
+32.6%
Apartment house (5+ units)
$11.5M
+25.0%
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Myrtle Beach submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Myrtle Beach submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
$13,765,000
ML approach
$12,665,000
CAP Approach
CAP Return
Estimation
6%
by Request
6.5%
by Request
7%
by Request
Alternative Use
Use
Estimation
HOTEL/MOTEL
$9,200,000
Current use
AUTO REPAIR, GARAGE
$15,270,000
Change: +66% · Conversion: Difficult
MEDICAL BUILDING
$12,195,000
Change: +33% · Conversion: Difficult
APARTMENT HOUSE (5+ UNITS)
$11,495,000
Change: +25% · Conversion: Difficult
OFFICE BUILDING
$9,880,000
Change: +7% · Conversion: Difficult
RESTAURANT
$9,365,000
Change: +2% · Conversion: Difficult
Blend value · Realmo final
$10.20M
Range $9.18M – $11.21M · ±10% · vs last sale $9.75M (Mar 2 2022)
Last sale anchor
$9.75M
Mar 2 2022
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$252 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$170,064
Tax year 2023
Assessed value
$420,434
Assessed 2023
Previous assessed
$420,434
+0.0% YoY
Effective rate
40.45%
On assessed value
Assessed land
$89,269
Assessed improvement
$331,165
Land market value
$1,637,250
Improvement market value
$8,371,300
Total market value
$10,008,550
Applied tax rate
899.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Hotels
Use group
HOTEL/MOTEL
Status
Off-Market
Year built
2015
Construction
CONCRETE
Heating
NONE
Buildings
2
Total area
40,480 SF
Lot
57.85 ac (2,519,946 SF)
Zoning code
TA8
APN
443-11-03-0224
UPID
US77-2017249
Jurisdiction
HORRY
Zoning & alternative use
TA8 · Myrtle Beach, SC
Zoning TA8 · permitted uses
TA8 · Myrtle Beach, SC
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Myrtle Beach. Always verify with local authorities before improvements.
Alternative use value scenarios
Repositioning upside vs current use
HOTEL/MOTEL Current
Est. value
$9.2M
AUTO REPAIR, GARAGE
Est. value
$15.3M
MEDICAL BUILDING
Est. value
$12.2M
APARTMENT HOUSE (5+ UNITS)
Est. value
$11.5M
OFFICE BUILDING
Est. value
$9.9M
RESTAURANT
Est. value
$9.4M
HOTEL/MOTEL Current
AUTO REPAIR, GARAGE
MEDICAL BUILDING
APARTMENT HOUSE (5+ UNITS)
OFFICE BUILDING
RESTAURANT
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
2015
Construction
CONCRETE
Heating
NONE
Buildings
2
Lot
57.85 ac
Current owner
From public records · entity-resolved
Bali Bay LLC
Entity
Mailing address
9480 RONDA CT, MYRTLE BEACH, SC 29579-5376
Ownership since
2022
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
6 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Mar 2, 2022
$9,750,000
Bali Bay LLC
Num 701 South Ocean Blvd LLC
Warranty Deed
$6,000,000 · Enterprise Bank
Apr 19, 2011
—
701 South Ocean Blvd LLC
Atlas Sc I Spe LLC
Grant Deed
related
—
Sep 28, 2010
—
Atlas Sc I Spe LLC
Branch Bkng & Trust Co
Quit Claim Deed
related
—
Feb 28, 2008
$4,000,000
Branch Banking & Trust Co
Master In Equity Of Horry Cnty
One Of Committee, Strict Foreclosure, Sheriff, Or Redemption Deeds
related
—
Oct 19, 2004
$2,300,000
Mandalay Bay LLC
Palm Crest Motel LLC
Grant Deed
$1,840,000 · Coastal Fed'l Bk
—
—
701 South Ocean Blvd LLC
—
Deed Of Trust
related
$4,100,000 · Crescom Bk
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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