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Property profile & analytics
OFF-MARKET
Estimated value
$4,305,000
Showrooms
696 Coast Hwy, Laguna Beach, CA 92651-2416
Entity Owned
Absentee Owner
~
Est. High Equity
Property ID
US09-0298896
Property profile
Verified
Property type
Showrooms
Use group
SHOW ROOM, WAREHOUSE
Year built
1964
Total area
24,686 SF
Lot
0.87 ac (37,976 SF)
APN
644-036-15
UPID
US09-0298896
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
14 West Boutique Hotel Hotel & Motel
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
$4.61M
CAP Approach
CAP
by Request
Comparable Approach
Comparable
by Request
Blend (final)
Blend
$4.31M
Owner & transaction history
Msm Global Ventures LLC
Msm Global Ventures LLC
since 2026
Last sale
$4.1M
7 recorded transactions
Zoning & alternative use
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Laguna Beach submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Laguna Beach submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
$4,485,000
ML approach
$4,610,000
CAP Approach
CAP Return
Estimation
6%
by Request
6.5%
by Request
7%
by Request
Blend value · Realmo final
$4.31M
Range $3.87M – $4.74M · ±10% · vs last sale $4.07M (Jun 16 2023)
Last sale anchor
$4.07M
Jun 16 2023
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$174 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2024Property tax & assessments
Tax year 2024
Tax billed
$229,644
Tax year 2024
Assessed value
$20,880,283
Assessed 2024
Previous assessed
$20,880,283
+0.0% YoY
Effective rate
1.10%
On assessed value
Assessed land
$15,561,604
Assessed improvement
$5,318,679
Applied tax rate
5.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Showrooms
Use group
SHOW ROOM, WAREHOUSE
Status
Off-Market
Year built
1964
Heating
NONE
Stories
3
Units
2
Total area
24,686 SF
Lot
0.87 ac (37,976 SF)
APN
644-036-15
UPID
US09-0298896
Jurisdiction
ORANGE
Metro division
SANTA ANA-ANAHEIM-IRVINE, CA METROPOLITAN DIVISION
Zoning & alternative use
Zoning · permitted uses
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Building & site characteristics
From public records
Year built
1964
Heating
NONE
Stories
3
Units
2
Lot
0.87 ac
Current owner
From public records · entity-resolved
Msm Global Ventures LLC
Entity
Mailing address
520 NEWPORT CTR DR STE #480, NEWPORT BEACH, CA 92660-7034
Mailing matches property
Different — outreach signal
Owner-occupied
No
Ownership since
2026
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
21 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Mar 31, 2026
$19,200,000
Msm Global Ventures LLC
Laguna Hi LLC
Trust Deed
related
—
Jul 30, 2025
—
Laguna Festival Center LLC
—
Deed
related
$1,165,000 · Specialty Dip LLC
Nov 21, 2023
—
Laguna Hi LLC
—
Deed
related
$12,550,000 · Wilshire Quinn Income Fund LLC
Jun 16, 2023
—
Laguna Hi LLC
Laguna Hi LLC
Intrafamily Transfer
related
—
Dec 30, 2022
$4,066,500
Cheema & Ghuman Properties LLC
Laguna Hi LLC
Grant Deed
—
Mar 24, 2022
—
Laguna Hi LLC
—
Deed
related
$20,000,000 · Nano Banc
Jun 23, 2021
—
Retreat At Laguna Villas LLC
—
Deed
related
$175,000,000 · Coastline Loans LLC
Jun 8, 2021
—
Laguna Hi LLC
—
Deed
related
$25,000,000 · Lone Oak Fund LLC
Nov 19, 2018
—
Laguna Hi LLC
—
Deed
related
$195,500 · Loancore Cap Credit Reit LLC
Nov 10, 2016
—
Laguna Hi LLC
Blue Lagoon Resort LLC
Quit Claim Deed
$61,000,000 · Loancore Cap Credit Reit LLC
Jun 14, 2016
$4,800,000
Blue Lagoon Resort LLC
Howarth Sandra Trust
Grant Deed
—
Apr 29, 2016
$4,800,000
4g Wireless INC
696 South Coast Highway LLC
Grant Deed
—
Apr 11, 2016
—
Marine,jules A Trust
Marine INC
Quit Claim Deed
related
—
Apr 11, 2016
$8,600,000
4g Wireless INC
Marine Jules A Trust
Grant Deed
—
Mar 10, 2016
—
Howarth,sandra Trust
Foxx Sandra H Trust
Quit Claim Deed
related
—
Apr 18, 2011
$1,600,000
696 South Coast Highway LLC
Howarth Fredde Trust
Quit Claim Deed
related
—
Feb 6, 2009
—
Howarth Fredde Trust
Howart-nott Fredde Trust
Quit Claim Deed
related
—
Feb 5, 1993
$1,476,726
Motel Siesta
Lewis,melvyn B
Trustees Deed
related
—
Dec 7, 1989
$2,012,372
Melvyn B Lewis
Erickson Philip
Trustees Deed
related
—
—
—
Motel Siesta
—
Deed Of Trust
related
$31,500 · Siesta Motel & Apartments LP
—
—
Laguna Hi LLC
—
Deed Of Trust
related
$195,500 · Loancore Cap Credit Reit LLC
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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