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Property summary
This fee-simple, 133-key SureStay Plus by Best Western hotel in Black River Falls, Wisconsin, is offered at $3,895,000 ($29,286 per key). Built in 1974, this two-story property sits on 11 acres at 600 Oasis Rd, conveniently located off Highway 54 and near I-94. The hotel boasts an indoor heated pool and hot tub, fitness center, business center, on-site cocktail lounge, breakfast area, meeting space, and guest laundry. Currently under absentee ownership, this property presents significant… upside potential for a hands-on owner-operator. Black River Falls offers a blend of historical charm, natural beauty, and a diverse economy, supported by sectors including manufacturing, retail, healthcare, and tourism. The Ho-Chunk Nation's casino further boosts the local economy. Numerous nearby attractions, including Rock Springs Park, Lake Wazee, Lake Arbutus, the Black River State Forest, and Ho-Chunk Gaming Black River Falls, enhance the hotel's appeal to tourists and business travelers. The hotel's proximity to Interstate 94 ensures easy access for guests from larger urban centers like La Crosse and Eau Claire, both located approximately 55 miles away. The property's location near Black River Memorial Hospital also provides an added convenience for travelers. This presents a unique investment opportunity in a thriving Wisconsin community.
Ownership intelligence
Owner of record from public deeds, plus portfolio, hold profile and investor signals where the data supports them. In the full report.
Owner contacts
Skip-traced phones and e-mails of the owner. Included with the full report.
Mortgages
Recorded lenders, amounts and estimated maturities of the owner's loan book — in the full report.
Property tax · 2021
Value estimate
· Sep 2026Realmo valuation models over county records.
Recently sold
No data for this sectionNo cleaned sale $/SF benchmark exists for this use type in this ZIP, submarket or county yet.
Cap rate analysis
No income signal is modeled for this parcel yet — the Cap Rates tab runs the workflow.
Zoning insight
No data for this sectionNo zoning code is on file for this parcel. Coverage grows with every catalog release.
Location intelligence
Demand index: how under-served this business type is around this point — modeled from the LocInt grid (area demand vs. what already operates, adjusted by real visit traffic). Higher means stronger unmet demand.
Location
Every figure names its source: public record, benchmark, or modeled. Coverage varies by property — thin data is stated as missing, never invented.
Comparables
6 recorded sales · 6 properties nearbyComparable nearby
Instant AI valuation built from comps, income signals, and proprietary benchmarks.A defensible range, not a single guess.
from $99/month
- Lot area
- 7.71 ac
- APN
- 010-0609-0020
- Assessed value · 2023
- $3,023,700
- Annual tax · 2021
- $60,311
Cap rate calculated from real income and expense signals, benchmarked against sales of similar assets nearby.
from $99/month
Price sensitivity
The rate is the decision lever; valuation is the consequence.
The recorded zoning designation, what the district officially allows, and the municipal source it comes from.
No zoning code is on file for this parcel. Zoning coverage grows with every catalog release — check back, or open Location Intelligence for use analysis of this corner.
Phones and e-mails of the people behind this property's owner, traced from licensed contact data.
Owner phones and e-mails come with the full report for this property - traced from licensed contact data, with verification and Do-Not-Call flags on every number.
Unlock the evidence behind ownership: portfolio, transactions, debt and any signals we can model, to help you decide who to contact next.
Registration is required before any owner information is shown.
The mortgage data is behind the paid report: recorded loans of the owner - lender, amount, rate and the estimated maturity - as part of the Ownership Intelligence workspace.
Registration is required before any owner information is shown.
- Ownership
- Owner Contacts
- Full Property Data
- Historical Records
- Value Estimation
- NOI Potential
- Cap Rate Calculation
- Location Insight
- Alternative use
- Local Zoning Insight
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- Full Property Data
- Historical Records
- Value Estimation
- NOI Potential
- Cap Rate Calculation
- Location Insight
- Alternative use
- Local Zoning Insight
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