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Property profile & analytics
OFF-MARKET
Estimated value
$1,455,000
Hotels
525 Johnson St Madison, WI 53703-1916
Entity Owned
Free & Clear
Property ID
US92-0685612
Property profile
Verified
Property type
Hotels
Use group
HOTEL/MOTEL
Year built
1973
Total area
14,219 SF
Lot
1.62 ac (70,611 SF)
Zoning code
UMX
APN
0709-231-1506-2
UPID
US92-0685612
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Bistro 525 Restaurant
-
DoubleTree by Hilton Madison Downtown Hotel & Motel
-
Neviaser Investments Inc Real Estate Agency
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$1.35M
Comparable Approach
Comparable
$1.56M
Blend (final)
Blend
$1.46M
Owner & transaction history
Gadwall Of Winconsin INC
Gadwall Of Winconsin INC
since 2025
4 recorded transactions
Zoning & alternative use
UMX · Madison, WI
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Top alternative use upside
Auto repair, garage
$2.3M
+182.0%
Retail stores
$1.9M
+140.9%
Apartment house (5+ units)
$1.9M
+132.6%
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Madison submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Madison submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$1,460,000
6.5%
$1,345,000
7%
$1,250,000
Alternative Use
Use
Estimation
AUTO REPAIR, GARAGE
$2,255,000
Change: +182% · Conversion: Difficult
RETAIL STORES
$1,925,000
Change: +141% · Conversion: Difficult
APARTMENT HOUSE (5+ UNITS)
$1,860,000
Change: +133% · Conversion: Difficult
MEDICAL BUILDING
$1,345,000
Change: +69% · Conversion: Difficult
OFFICE BUILDING
$1,125,000
Change: +41% · Conversion: Difficult
Blend value · Realmo final
$1.46M
Range $1.31M – $1.60M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$102 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2022Property tax & assessments
Tax year 2022
Tax billed
$216,596
Tax year 2022
Assessed value
$12,575,000
Assessed 2023
Previous assessed
$10,935,000
+15.0% YoY
Effective rate
1.72%
On assessed value
Assessed land
$4,660,000
Assessed improvement
$7,915,000
Applied tax rate
3,269.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Hotels
Use group
HOTEL/MOTEL
Status
Off-Market
Year built
1973
Heating
NONE
Buildings
2
Stories
7
Rooms
163
Total area
14,219 SF
Lot
1.62 ac (70,611 SF)
Zoning code
UMX
APN
0709-231-1506-2
UPID
US92-0685612
Jurisdiction
DANE
Zoning & alternative use
UMX · Madison, WI
Zoning UMX · permitted uses
UMX · Madison, WI
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Madison. Always verify with local authorities before improvements.
Alternative use value scenarios
Repositioning upside vs current use
AUTO REPAIR, GARAGE
Est. value
$2.3M
RETAIL STORES
Est. value
$1.9M
APARTMENT HOUSE (5+ UNITS)
Est. value
$1.9M
MEDICAL BUILDING
Est. value
$1.3M
OFFICE BUILDING
Est. value
$1.1M
AUTO REPAIR, GARAGE
RETAIL STORES
APARTMENT HOUSE (5+ UNITS)
MEDICAL BUILDING
OFFICE BUILDING
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1973
Heating
NONE
Stories
7
Buildings
2
Rooms
163
Lot
1.62 ac
Current owner
From public records · entity-resolved
Gadwall Of Winconsin INC
Entity
Free & Clear · 0 yrs held
Mailing address
525 W JOHNSON STA, MADISON, WI 53703-1916
Mailing matches property
Yes
Owner-occupied
Yes
Ownership since
2025
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
4 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Aug 29, 2025
—
Gadwall Of Winconsin INC
Johnson Marion INC
Deed
—
Oct 13, 2014
—
Motor Lodge Associates Of Madison
—
Grant Deed
related
$2,470,000 · Us Bk
Aug 23, 2010
—
Motor Lodge Assocs Of Madison LP
—
Deed Of Trust
related
$5,000,000 · Us Bank NA
—
—
Motor Lodge Associates Of Mafi
—
Deed Of Trust
related
$7,000,000 · Miscellaneous Ins Co
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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