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Property profile & analytics
OFF-MARKET
Estimated value
$655,000
Retail space
51 Bell Rock Plz Sedona, AZ 86351-9062
Trust Owned
9-yr Hold
Free & Clear
Property ID
US07-3461934
Property profile
Verified
Property type
Retail space
Use group
RETAIL STORES (PERSONAL SERVICES)
Year built
1996
Construction
STEEL FRAME
Total area
2,665 SF
Lot
0.09 ac (3,920 SF)
APN
405-27-312
UPID
US07-3461934
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Sedona Thai Massage Alternative Medicine Practice Spa & Massage Center
-
Red Rose Barkin Basement Discount Store
-
JOHN CAMPBELL Alternative Medicine Practice Spa & Massage Center
-
Afterglow of Sedona Medical Clinic
-
Lois E. Hutchison, Massage Alternative Medicine Practice Spa & Massage Center
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$710k
Comparable Approach
Comparable
$409k
Blend (final)
Blend
$655k
Owner & transaction history
Holman Family Trust · 9 yrs held
Holman Family Trust
since 2017
5 recorded transactions
Zoning & alternative use
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Sedona submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Sedona submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$770,000
6.5%
$710,000
7%
$660,000
Blend value · Realmo final
$655k
Range $590k – $721k · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$246 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2022Property tax & assessments
Tax year 2022
Tax billed
$3,567
Tax year 2022
Assessed value
$112,389
Assessed 2025
Previous assessed
$99,632
+12.8% YoY
Effective rate
3.17%
On assessed value
Assessed land
$15,597
Assessed improvement
$96,792
Land market value
$86,652
Improvement market value
$537,733
Total market value
$624,385
Applied tax rate
971.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Retail space
Use group
RETAIL STORES (PERSONAL SERVICES)
Status
Off-Market
Year built
1996
Construction
STEEL FRAME
Heating
OTHER
Cooling
AC.PACKAGE
Stories
1
Total area
2,665 SF
Lot
0.09 ac (3,920 SF)
APN
405-27-312
UPID
US07-3461934
Jurisdiction
YAVAPAI
Zoning & alternative use
Zoning · permitted uses
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Building & site characteristics
From public records
Year built
1996
Construction
STEEL FRAME
Heating
OTHER
Cooling
Yes
Stories
1
Lot
0.09 ac
Current owner
From public records · entity-resolved
Holman Family Trust
Trust
Free & Clear · 9 yrs held
Mailing address
301 PALISADES DR S, SEDONA, AZ 86336-6206
Ownership since
2017
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
5 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
May 26, 2017
—
Holman Family Trust
Alpine Storage LLC
Grant Deed
related
—
May 15, 2017
—
Alpine Storage LLC
Woodruff,samuel M & Cheryl L
Quit Claim Deed
related
—
Sep 5, 2003
$452,000
Holman,tr
Crowe,tr
Grant Deed
$68,000 · Crowe Trust
Apr 25, 2001
—
Crowe Trust
Crowe,raymond & Lynne D
Quit Claim Deed
related
—
Apr 26, 1994
$55,792
Raymond J Crowe
Unknown
Grant Deed
—
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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