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    Property profile & analytics

    301 Main St Winston-Salem, NC 27101

    • Office Properties & Spaces
    • 720,900 SF
    • 0.86 lot acres
    For Lease
    View listing
    $14 SF/Yr
    Last Sale
    Aug 17, 2022
    $14,000,000
    Value Estimations
    $15,005,000
    Cap Rate Potential
    Location Intelligence
    Property ID
    US53-5748386
    The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.

    Current Use by Public Records

    • Safehouse Studios / Film Production / Television Studio
    • Wide Eye Productions / Film Production / Television Studio
    • PhoneTree / (Bike/Boat/Book/etc) Store / Corporate Office
    • Elephant In The Room / Marketing & Advertising / Advertising Agency
    • Winston Tower Suites / Real Estate Agency

    Property Details for 301 Main St

    Year built
    1966
    Construction
    STEEL FRAME
    Lot size
    0.86 lot acres
    Property size
    720,900 SF
    Zone code
    CB WO
    Property type
    Office Properties & Spaces
    APN
    6835-26-6925.00
    APU
    683526692500

    Description

    This prestigious 28-story, 425,741 square foot Truliant Tower, located at 301 N Main St, Winston-Salem, NC 27101, offers a unique opportunity for businesses seeking prime office space in Forsyth County. Originally built in 1966 and extensively renovated in 2003 with further energy-saving upgrades in 2022, the building boasts a sleek, secure lobby and stunning floor-to-ceiling views of downtown Winston-Salem. The property features a variety of spaces including traditional office, executive office, coworking, medical office, and creative office options, as well as retail opportunities. Currently, 30,100 square feet of space is available for lease. The building includes multiple tenants and offers convenient access to major highway corridors. Its strategic location is adjacent to the Innovation Quarter, a thriving hub of technology, science, and business, featuring over 1,000 apartments, 1,800 higher-education students, and 20 miles of greenway. The building also features a garage with ample parking and elevators for convenient access to all floors. This iconic landmark presents a rare chance to establish a presence in a dynamic and rapidly growing area. The building's history as Wachovia's corporate headquarters and its recent transformation under Truliant's ownership underscore its enduring appeal and prime location within the Winston-Salem business community.

    Value Estimations

    based on Realmo’s proprietary methodology

    • AI approach

      Method
      Estimation
      Statistic approach
      $15,505,000
      ML approach
      $10,635,000

    • Comparable approach

      Method
      Estimation
      AI Estimate
      $20,891,000
      Market price range: $20.9M - $94.3M

    Get a detailed, property-specific valuation — fast and free

    Location Insight

    • Map
    • Local Demand
    City
    Winston Salem
    County
    Forsyth
    State
    North Carolina
    Longitude
    -80.2436
    Latitude
    36.0982
    CBSA code
    49180
    CBSA name
    WINSTON-SALEM, NC METROPOLITAN STATISTICAL AREA

    Property Tax & Assessments

    Tax date
    Tax Amount
    Assessed Land Value
    Assessed Improvement Value
    Total Assessed Value
    Applied Tax Rate
    Land Market Value
    Improvement Market Value
    Total Market Value
    2024
    $180,401
    $1,030,200
    $10,008,100
    $11,038,300
    -
    $1,030,200
    $10,008,100
    $11,038,300

    Comparable in this City

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      426 Old Salem Rd

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      710 Trade St

      OFFICE (GENERAL) • 3,200 SF
      710 Trade St, Winston Salem, NC 27101-1431
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    • Value Estimation
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      635 Trade St

      OFFICE (GENERAL) • 3,996 SF
      635 Trade St, Winston Salem, NC 27101-2916
      View Details
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      3,640 SF

      2125 New Walkertown Rd

      OFFICE (GENERAL) • 3,640 SF
      2125 New Walkertown Rd, Winston Salem, NC 27101-3420
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    • Value Estimation
      $44,220,000
      536,110 SF

      401 Main St

      OFFICE (GENERAL) • 536,110 SF
      401 Main St, Winston Salem, NC 27101-3804
      View Details

    Similar Nearby for Sale

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      Downtown Winston-Salem Land - $600K

      Prime .56-acre commercial lot, ideal for development.
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    Similar Nearby for Lease

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    301 Main St
    Winston-Salem, NC 27101
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
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