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Property profile & analytics
OFF-MARKET
Estimated value
$1,160,000
Retail space
20 Carroll St Madison, WI 53703-2707
Individually Owned
2-yr Hold
Free & Clear
Property ID
US92-1285092
Property profile
Verified
Property type
Retail space
Use group
RETAIL STORES (PERSONAL SERVICES)
Year built
1912
Total area
5,016 SF
Lot
0.14 ac (5,927 SF)
Zoning code
DC
APN
0709-231-0903-1
UPID
US92-1285092
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Mohs Widder Paradise Law Firm
-
Cetra Law Law Firm
-
Cinema Hair Studio Hair Salon Nail Salon
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$1.11M
Comparable Approach
Comparable
$839k
Blend (final)
Blend
$1.16M
Owner & transaction history
State Historical Society Of Wiscons · 2 yrs held
State Historical Society Of Wiscons
since 2024
3 recorded transactions
Zoning & alternative use
DC · Madison, WI
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Zoning description
: Neighborhood Mixed-Use TSS: Traditional Shopping Street MXC: Mixed-Use Center CC-T: Commercial Corridor - Transitional CC: Commercial Center RMX: Regional Mixed-Use THV: Tiny House Village Downtown and Urban Districts DC: Downtown Core UOR: Urban Office Residential UMX: Urban Mixed-Use DR1: Downtown Residential 1 DR2: Downtown Residential 2 Employment Dist…
Zone name
Downtown Core
General category
CIVIC_INSTITUTIONAL
Zone area
111.44 ac
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Madison submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Madison submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$1,195,000
6.5%
$1,105,000
7%
$1,025,000
Alternative Use
Use
Estimation
RETAIL STORES
$1,760,000
Current use
RESTAURANT
$1,670,000
Change: -5% · Conversion: Easy
AUTO REPAIR, GARAGE
$1,415,000
Change: -20% · Conversion: Difficult
Blend value · Realmo final
$1.16M
Range $1.04M – $1.28M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$231 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2022Property tax & assessments
Tax year 2022
Tax billed
$31,474
Tax year 2022
Assessed value
$1,475,000
Assessed 2023
Previous assessed
$1,475,000
+0.0% YoY
Effective rate
2.13%
On assessed value
Assessed land
$520,000
Assessed improvement
$955,000
Applied tax rate
3,269.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Retail space
Use group
RETAIL STORES (PERSONAL SERVICES)
Status
Off-Market
Year built
1912
Heating
NONE
Buildings
2
Stories
3
Total area
5,016 SF
Lot
0.14 ac (5,927 SF)
Zoning code
DC
APN
0709-231-0903-1
UPID
US92-1285092
Jurisdiction
DANE
Zoning & alternative use
DC · Madison, WIZoning DC · permitted uses
DC · Madison, WI
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Zoning description
: Neighborhood Mixed-Use TSS: Traditional Shopping Street MXC: Mixed-Use Center CC-T: Commercial Corridor - Transitional CC: Commercial Center RMX: Regional Mixed-Use THV: Tiny House Village Downtown and Urban Districts DC: Downtown Core UOR: Urban Office Residential UMX: Urban Mixed-Use DR1: Downtown Residential 1 DR2: Downtown Residential 2 Employment Districts TE: Traditional Employment SE: Suburban Employment SEC: Suburban Employment
Zone name
Downtown Core
General category
CIVIC_INSTITUTIONAL
Zone area
111.44 ac
Alternative use value scenarios
Repositioning upside vs current use
RETAIL STORES Current
Est. value
$1.8M
RESTAURANT
Est. value
$1.7M
AUTO REPAIR, GARAGE
Est. value
$1.4M
RETAIL STORES Current
RESTAURANT
AUTO REPAIR, GARAGE
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1912
Heating
NONE
Stories
3
Buildings
2
Lot
0.14 ac
Current owner
From public records · entity-resolved
State Historical Society Of Wiscons
Individual
Free & Clear · 2 yrs held
Ownership since
2024
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
3 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Apr 10, 2024
—
State Historical Society Of Wiscons
Wisconsin Historical Foundation INC
Warranty Deed
—
Nov 3, 2021
$2,950,000
Wisconsin Historical Foundation INC
20 North Carroll Street LLC
Special Warranty Deed
—
Feb 20, 2014
—
20 North Carroll Street LLC
Mohs,frederic E
Warranty Deed
—
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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