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Property profile & analytics
OFF-MARKET
Estimated value
$1,205,000
Hotels
1950 Willow Trl Pkwy Norcross, GA 30093-2665
Entity Owned
20-yr Hold
Free & Clear
Property ID
US22-1770575
Property profile
Verified
Property type
Hotels
Use group
HOTEL/MOTEL
Year built
1998
Construction
WOOD
Total area
37,272 SF
Lot
1.99 ac (86,684 SF)
Zoning code
C2-GENERAL BUSINESS
APN
6-199 -105
UPID
US22-1770575
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
InTown Suites Extended Stay Atlanta GA - Willow Trail Hotel & Motel Vacation Rental
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
by Request
Comparable Approach
Comparable
$837k
Blend (final)
Blend
$1.21M
Owner & transaction history
Bec Atlanta Gwinnett LLC · 20 yrs held
Bec Atlanta Gwinnett LLC
since 2006
2 recorded transactions
Zoning & alternative use
C2-GENERAL BUSINESS · Norcross, GA
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Norcross submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Norcross submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
by Request
6.5%
by Request
7%
by Request
Blend value · Realmo final
$1.21M
Range $1.08M – $1.33M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$32 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$58,019
Tax year 2023
Assessed value
$1,732,920
Assessed 2023
Previous assessed
$1,732,920
+0.0% YoY
Effective rate
3.35%
On assessed value
Assessed land
$242,720
Assessed improvement
$1,490,200
Land market value
$606,800
Improvement market value
$3,725,500
Total market value
$4,332,300
Applied tax rate
1.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Hotels
Use group
HOTEL/MOTEL
Status
Off-Market
Year built
1998
Construction
WOOD
Heating
YES
Cooling
NONE
Stories
3
Total area
37,272 SF
Lot
1.99 ac (86,684 SF)
Zoning code
C2-GENERAL BUSINESS
APN
6-199 -105
UPID
US22-1770575
Jurisdiction
GWINNETT
Zoning & alternative use
C2-GENERAL BUSINESS · Norcross, GA
Zoning C2-GENERAL BUSINESS · permitted uses
C2-GENERAL BUSINESS · Norcross, GA
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Norcross. Always verify with local authorities before improvements.
Building & site characteristics
From public records
Year built
1998
Construction
WOOD
Heating
YES
Cooling
Yes
Stories
3
Lot
1.99 ac
Current owner
From public records · entity-resolved
Bec Atlanta Gwinnett LLC
Entity
Free & Clear · 20 yrs held
Mailing address
980 HAMMOND DR STE #1400, ATLANTA, GA 30328-8144
Ownership since
2006
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
2 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Jul 23, 2007
—
Bec Atlanta Gwinnett LLC
—
Deed Of Trust
related
$186,000,000 · Greenwich Capital Fin'l INC
May 26, 2006
$3,504,000
Bec Atlanta Gwinnett LLC
White House Extended Stay Hotels
Grant Deed
—
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
Try Rey
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“Is 15.6% cap rate sustainable?” · “Best tenant mix for BU1?” · “What’s the redev upside?”
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