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Property profile & analytics
OFF-MARKET
Estimated value
$875,000
Motels
1533 Southlake Pkwy Morrow, GA 30260-3060
Entity Owned
20-yr Hold
Absentee Owner
~
Est. High Equity
Property ID
US22-0835033
Property profile
Verified
Property type
Motels
Use group
MOTEL
Year built
1989
Total area
12,830 SF
Lot
2.48 ac (108,029 SF)
Zoning code
C
APN
12-111A- B-016
UPID
US22-0835033
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Hampton Inn Atlanta-Southlake Hotel & Motel
-
Hampton Inn Hotel & Motel
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$775k
Comparable Approach
Comparable
by Request
Blend (final)
Blend
$875k
Owner & transaction history
Investments Southlake Imperial · 20 yrs held
Investments Southlake Imperial
since 2006
5 recorded transactions
Zoning & alternative use
C · Morrow, GA
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Source
Zoning
Top alternative use upside
Office building
$1.3M
+28.5%
Industrial (general)
$1.3M
+27.1%
Auto repair, garage
$1.1M
+1.7%
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Morrow submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Morrow submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$840,000
6.5%
$775,000
7%
$720,000
Alternative Use
Use
Estimation
HOTEL/MOTEL
$1,035,000
Current use
OFFICE BUILDING
$1,325,000
Change: +28% · Conversion: Difficult
INDUSTRIAL (GENERAL)
$1,315,000
Change: +27% · Conversion: Difficult
AUTO REPAIR, GARAGE
$1,050,000
Change: +2% · Conversion: Difficult
MEDICAL BUILDING
$1,045,000
Change: +1% · Conversion: Difficult
Blend value · Realmo final
$875k
Range $788k – $963k · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$68 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2024Property tax & assessments
Tax year 2024
Tax billed
$106,109
Tax year 2024
Assessed value
$2,503,760
Assessed 2024
Previous assessed
$2,298,300
+8.9% YoY
Effective rate
4.24%
On assessed value
Assessed land
$129,640
Assessed improvement
$2,374,120
Land market value
$324,100
Improvement market value
$5,935,300
Total market value
$6,259,400
Applied tax rate
5.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Motels
Use group
MOTEL
Status
Off-Market
Year built
1989
Heating
NONE
Total area
12,830 SF
Lot
2.48 ac (108,029 SF)
Zoning code
C
APN
12-111A- B-016
UPID
US22-0835033
Jurisdiction
CLAYTON
Zoning & alternative use
C · Morrow, GAZoning C · permitted uses
C · Morrow, GA
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Source
Zoning
Alternative use value scenarios
Repositioning upside vs current use
HOTEL/MOTEL Current
Est. value
$1.0M
OFFICE BUILDING
Est. value
$1.3M
INDUSTRIAL (GENERAL)
Est. value
$1.3M
AUTO REPAIR, GARAGE
Est. value
$1.1M
MEDICAL BUILDING
Est. value
$1.0M
HOTEL/MOTEL Current
OFFICE BUILDING
INDUSTRIAL (GENERAL)
AUTO REPAIR, GARAGE
MEDICAL BUILDING
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1989
Heating
NONE
Lot
2.48 ac
Current owner
From public records · entity-resolved
Investments Southlake Imperial
Entity
Mailing address
330 RESEARCH CT STE #200, NORCROSS, GA 30092-2971
Mailing matches property
Different — outreach signal
Owner-occupied
No
Ownership since
2006
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
5 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Mar 31, 2006
$8,750,000
Investments Southlake Imperial
Winston Spe II LLC
Grant Deed
$7,400,000 · Fidelity Bank NA
Oct 11, 2005
$6,861,400
Winston Spr II LLC
Winn
Grant Deed
—
—
—
Imperial Invs Southlake LLC
—
Loan Modification
related
$1,000,000 · Ge Capital Bank
—
—
Imperial Invs Southlake LLC
—
Deed Of Trust
related
$4,900,000 · Ge Capital Financial INC
—
—
Imperial Invs Southlake LLC
—
Loan Modification
related
$9,350,000 · Ge Cap Bk
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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