Entity Owned Ownership intelligence
Who controls the opportunity?
Resolved identity, portfolio, hold profile and investor signals. Included in the full report.
Owner contacts
Can we reach the decision maker?
Skip-traced phones and e-mails of the owner. Included with the full report.
Mortgages
What is owed, to whom, and when it comes due
Recorded lenders, amounts and estimated maturities of the owner's loan book — in the full report.
Property tax · 2023
What does the county charge?
$118k
Tax billed · 2023
Assessed value$433k
Assessed land$65k
Assessed improvement$368k
Effective rate27.32%
Value estimate
· Sep 2026$8.76M
$7.88M – $9.63M
AI approach$8.93M
CAP approach$5.26M
Sales comparison$9.06M
Realmo valuation models over county records.
Recently sold
What actually traded nearby?
$227/SF
ZIP average, outlier-cleaned · 50 recorded sales of this use type
Observed band · Q1–Q3$148 – $328
Cap rate analysis
How does the asset earn?
No income signal is modeled for this parcel yet — the Cap Rates tab runs the workflow.
Zoning insight
What can be built here?
C12
JurisdictionHORRY
Location intelligence
Which uses thrive at this corner?
Best fit: Spa & Massage
Demand heat for this use is drawn on the map · LocInt grid
Demand index
Spa & Massage8.0
Dental Office9.4
Nail Salon8.8
Demand index: how under-served this business type is around this point — modeled from the LocInt grid (area demand vs. what already operates, adjusted by real visit traffic). Higher means stronger unmet demand.
Location
✓ County assessor
✓ Recorded deeds · 6 transfers
– Comp sales · not on file
✓ Zoning catalog
Every figure names its source: public record, benchmark, or modeled. Coverage varies by property — thin data is stated as missing, never invented.
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Value estimation
Instant AI valuation built from comps, income signals, and proprietary benchmarks.A defensible range, not a single guess.
Unlock the complete Valuation workflow
Full NOI reconstruction, selected comps, alternative-use scenarios, data audit and PDF export.
Sensitivity value band
Source audit · 6 inputs
PDF export
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Summary
1
Valuation conclusion
Included free
Estimated market value
$8.76M
Value range
$7.88M – $9.63M
±10% around blend
Estimated value / SF
$164 / SF
Confidence
Property data
88
Market benchmarks
100
Comparable evidence
60
$7.88M
blend $8.76M
$9.63M
Market-derived valuation under stabilized market assumptions. Desktop analysis. No physical inspection performed.
2
Subject property
Included free
GBA
53,336 SF
Lot area
2.48 ac
Year built
1997
APN
424-01-02-0038
Zoning
C12
Assessed value
$432,869
Annual tax
$118,260
3
Income approach: direct capitalization
Partial preview
Income approach indication
$5.26M
Direct capitalization · @ 6.5% CAP return
@ 6% CAP return
$5.70M
@ 6.5% CAP return
$5.26M
@ 7% CAP return
$4.89M
4
Sales comparison
Partial preview
Sales approach indication
$9.06M
Range $2.20M – $10.75M
Evidence
6 found
Recent peer sales in this city
5
Sensitivity & risk
Partial preview
Downside
−10%
Base
$8.76M
Upside
+10%
Bounds of the ±10% band vs the blend — never simulated scenarios.
6
Current market position
Included free
Benchmark
Observed band ($/SF)
Average
Subject delta
ZIP 50 sales
$227
-28%
Submarket 56 sales
$235
-30%
County 77 sales
$253
-35%
Band = middle half (Q1–Q3) of recorded sale $/SF for this use type per geography; the diamond marks the subject at $164/SF. Delta below average reads as headroom. Source: Realmo CRE sales derivatives (county records).
7
Data & methodology
Included free
Building area
County record
Property tax
County record
Assessed value
County record
Zoning designation
County record
Operating expenses
Modeled
Market rent
Not available
Not analyzed due to unavailable source data: actual rent roll, tenant leases, physical condition and capital
requirements are outside a desktop analysis.
Cost Approach excluded: income and sales evidence cover the value conclusion.
Automated valuation analysis, not a licensed appraisal. Figures are derived from public
records and proprietary models. Desktop analysis: no physical inspection, tenant leases or reported
property income. Verify with a licensed appraiser before transacting.
Cap rate
Cap rate calculated from real income and expense signals, benchmarked against sales of similar assets nearby.
Unlock the complete Cap Rate workflow
Full market tables, editable assumptions, comparable evidence, saved work and exports.
9-scenario matrix
Market rates by use type
PDF export
Professional Plan · 30 reports
from $99/month
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Overview
Implied cap rate
3.90%
Implied, in-place cap rate for this hotels
Estimated NOI ÷ last recorded sale. Refine with your own numbers in the full report.
Lower yield / higher price
Higher yield / lower price
5.0%
This property · 3.90%
9.0%
NOI (est.)
$434k *
Last sale · Dec 2022
$6.20M
* derived from a real price signal at a 7% cap
Price sensitivity
The rate is the decision lever; valuation is the consequence.
Test a cap rate
Implied value$11.13M
Move the market yield to see immediate price impact.
Value / SF
$209
Vs. selected
Base
Derivation
NOI ÷ cap
Arithmetic over the derived NOI * — not market scenario modeling.
NOI × cap matrix
Preview
Preview of 9 modeled outcomes.
NOI
3.40%3.90%4.40%
$391k
$11.49M
$10.02M
$8.88M
$434k
$12.76M
$11.13M
$9.86M
$477k
$14.04M
$12.24M
$10.85M
NOI sensitivity ±10% across the selected-rate band (±0.5 pp) — derivation of the NOI above.
Automated cap rate analysis. Based on public records, market benchmarks and proprietary
models. Verify with a licensed professional before transacting.
Building & lot
Public records
Property type
Hotels
Use group
HOTEL/MOTEL
Status
Off-Market
Year built
1997
Construction
CONCRETE
Heating
SOLAR
Cooling
CENTRAL
Total area
53,336 SF
Lot
2.48 ac (108,029 SF)
Zoning code
C12
APN
424-01-02-0038
UPID
US77-2049547
Jurisdiction
HORRY
Property tax & assessments
Tax year 2023
Tax billed
$118,260
Assessed value
$432,869
Assessed 2023
Previous assessed
$432,869
+0.0% YoY
Effective rate
27.32%
On assessed value
Assessed land
$64,817
Assessed improvement
$368,052
Land market value
$1,080,290
Improvement market value
$6,134,200
Total market value
$7,214,490
Applied tax rate
880.0000
Zoning
The recorded zoning designation, what the district officially allows, and the municipal source it comes from.
Zoning designation
County-recorded code
Jurisdiction
Myrtle Beach, SC
Recorded code
C12
Codes and permitted uses for this address
Registration is required before the official district profile is shown.
Owner Contacts
Phones and e-mails of the people behind this property's owner, traced from licensed contact data.
Owner phones and e-mails come with the full report for this property - traced from licensed contact data, with verification and Do-Not-Call flags on every number.
Ownership Intelligence
Find the owner behind the property.
Unlock the evidence behind ownership: portfolio, transactions, debt and signals that help you decide who to contact next.
What opens after registration
Ownership report
Owner identityResolved entity and name variants
Portfolio holdingsLinked properties and estimated value
Deal signalsSell-side activity worth following
Debt & historyRecorded loans and transaction history
Private report access
See the ownership record for this address.
Registration is required before any owner information is shown.
One complete report on every paid plan · 30 · 300 reports per month.
Owner of record and activity signals are derived from public records and modeled classifications.
They do not confirm beneficial ownership or intent to transact.
Mortgages · part of Ownership Intelligence
See what the owner owes, and when it comes due.
The mortgage data is behind the paid report: recorded loans of the owner - lender, amount, rate and the estimated maturity - as part of the Ownership Intelligence workspace.
What opens after registration
Ownership report
Recorded loansLender, amount and origination for every instrument
Estimated maturityWhen the debt comes due and the refi window opens
Rates & liensRecorded or estimated rate, junior liens flagged
CollateralWhich holding secures each loan - this property marked
Private report access
See the ownership record for this address.
Registration is required before any owner information is shown.
One complete report on every paid plan · 30 · 300 reports per month.
Owner of record and activity signals are derived from public records and modeled classifications.
They do not confirm beneficial ownership or intent to transact.
Try Rey
Ask anything about this address in plain English.
“Is 15.6% cap rate sustainable?” · “Best tenant mix for BU1?” · “What’s the redev upside?”
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- Local Zoning Insight
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