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Property profile & analytics
OFF-MARKET
Estimated value
$7,285,000
Motels
120 Madison Ave Montgomery, AL 36104-3624
Individually Owned
14-yr Hold
Absentee Owner
Free & Clear
Property ID
US03-0290205
Property profile
Verified
Property type
Motels
Use group
MOTEL
Year built
1973
Total area
117,175 SF
Lot
1.49 ac (64,904 SF)
Zoning code
T5
APN
10-03-07-3-302-028.000
UPID
US03-0290205
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
DoubleTree by Hilton Hotel Montgomery Downtown Hotel & Motel
-
Madison Hotel Montgomery Hotel & Motel
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$9.25M
Comparable Approach
Comparable
$5.22M
Blend (final)
Blend
$7.29M
Owner & transaction history
Downtown Redev Auth Montgomery · 14 yrs held
Downtown Redev Auth Montgomery
since 2012
5 recorded transactions
Zoning & alternative use
T5 · Montgomery, AL
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Zoning description
Urban Center Zone consists of higher density mixed use buildings that accommodate retail, offices, rowhouses and apartments. It has a tight network of streets, with wide sidewalks, steady street tree planting and buildings set close to the sidewalks.
Zone name
Urban Center Zone
General category
MIXED_USE
Zone area
488.77 ac
Source
Realmo
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Montgomery submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Montgomery submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$10,020,000
6.5%
$9,250,000
7%
$8,585,000
Alternative Use
Use
Estimation
HOTEL/MOTEL
$10,980,000
Current use
NEIGHBORHOOD: SHOPPING CENTER
$9,070,000
Change: -17% · Conversion: Difficult
COMMERCIAL (GENERAL)
$8,980,000
Change: -18% · Conversion: Difficult
Blend value · Realmo final
$7.29M
Range $6.56M – $8.01M · ±10%
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$62 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$104,124
Tax year 2023
Assessed value
$3,165,900
Assessed 2023
Previous assessed
$3,165,900
+0.0% YoY
Effective rate
3.29%
On assessed value
Assessed land
$233,260
Assessed improvement
$2,932,640
Land market value
$1,166,300
Improvement market value
$14,663,200
Total market value
$15,829,500
Applied tax rate
2.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Motels
Use group
MOTEL
Status
Off-Market
Year built
1973
Heating
FORCED AIR
Cooling
YES
Stories
6
Units
126
Bathrooms
204
Total area
117,175 SF
Lot
1.49 ac (64,904 SF)
Zoning code
T5
APN
10-03-07-3-302-028.000
UPID
US03-0290205
Jurisdiction
MONTGOMERY
Zoning & alternative use
T5 · Montgomery, ALZoning T5 · permitted uses
T5 · Montgomery, AL
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Zoning description
Urban Center Zone consists of higher density mixed use buildings that accommodate retail, offices, rowhouses and apartments. It has a tight network of streets, with wide sidewalks, steady street tree planting and buildings set close to the sidewalks.
Zone name
Urban Center Zone
General category
MIXED_USE
Zone area
488.77 ac
Source
Realmo
Alternative use value scenarios
Repositioning upside vs current use
HOTEL/MOTEL Current
Est. value
$11.0M
NEIGHBORHOOD: SHOPPING CENTER
Est. value
$9.1M
COMMERCIAL (GENERAL)
Est. value
$9.0M
HOTEL/MOTEL Current
NEIGHBORHOOD: SHOPPING CENTER
COMMERCIAL (GENERAL)
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1973
Heating
FORCED AIR
Cooling
Yes
Stories
6
Units
126
Bathrooms
204
Lot
1.49 ac
Current owner
From public records · entity-resolved
Downtown Redev Auth Montgomery
Individual
Free & Clear · 14 yrs held
Mailing address
1305 MALL OF GEORGIA BLVD STE #201, BUFORD, GA 30519-8145
Mailing matches property
Different — outreach signal
Owner-occupied
No
Ownership since
2012
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
5 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Mar 22, 2012
—
Downtown Redev Auth Montgomery
Montgomery Downtown Hotels LLC
Quit Claim Deed
related
—
Feb 8, 2012
—
Downtown Redev Auth Montgomery
Montgomery Hotels LLC
Quit Claim Deed
related
—
Dec 21, 2011
—
Montgomery Downtown Hotels L L C
Citizens National Bank Of Meridian
Warranty Deed
$8,620,000 · The Citizens National Bank Of Merid
Sep 21, 2006
—
Hotel Corp Of Montgomery LLC
Hotel Corp Of Montgomery INC
Quit Claim Deed
—
—
—
Hotel Of Montgomery LLC
—
Deed Of Trust
related
$5,000,000 · Citizens Nat'l Bank Meridian
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
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