Back to Search
Property profile & analytics
OFF-MARKET
Estimated value
$5,375,000
Hotels
10231 Kings Hwy Myrtle Beach, SC 29572-4038
Entity Owned
1-yr Hold
Free & Clear
Property ID
US77-2073710
Property profile
Verified
Property type
Hotels
Use group
HOTEL/MOTEL
Year built
1993
Construction
CONCRETE
Total area
41,832 SF
Lot
2.1 ac (91,476 SF)
Zoning code
HC
APN
390-06-03-0006
UPID
US77-2073710
Cap rate & NOI
Priority signal for investors
Implied cap rate, NOI & suggested price
Cap rate vs submarket · NOI estimate · 3 price anchors
Implied cap rate, NOI & suggested price
Cap vs submarket · NOI estimate · 3 price anchors
Current use
Occupant on record · Public records
-
Fairfield Inn Myrtle Beach North Hotel & Motel
Value estimations
Realmo proprietary · 4 methods
AI Approach
AI
by Request
CAP Approach
CAP
$4.13M
Comparable Approach
Comparable
$6.38M
Blend (final)
Blend
$5.38M
Owner & transaction history
Mb Venture Investments LLC · 1 yrs held
Mb Venture Investments LLC
since 2024
Last sale
$5.5M
6 recorded transactions
Zoning & alternative use
HC · Myrtle Beach, SC
Permitted uses
Permitted uses
Allowed · conditional · prohibited
Cap rate
Implied · in-place · derived from last sale + estimated NOI
Implied Cap rate
#1
Implied · in-place · NOI ÷ last sale
In-place · derived from last sale + estimated NOI
Cap rate, NOI & submarket benchmark
Implied cap rate vs Myrtle Beach submarket · NOI estimate · Typical band, median & reading
Implied cap rate, NOI & submarket benchmark
Cap vs Myrtle Beach submarket · NOI estimate · typical band, median & reading
Refine your cap rate
8-question underwriting flow
1.
Property current status — Going-In vs Stabilized
2.
Price for denominator — asking / offer / market
3.
Leasing status & lease structure (NNN / Gross)
4.
Tenant risk profile & vacancy assumption
5.
Upload T12 / rent roll / OM (optional)
Refine in 60 seconds, get exact suggested price
T12 upload · Submarket benchmarks · Sensitivity grid
Suggested price · 3 cap rate anchors
Income approach @ 5% / 7% / 9% — aggressive / typical / conservative
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · Implied $/SF per anchor · Sensitivity grid
Suggested price at 5% / 7% / 9% cap
Aggressive / typical / conservative · implied $/SF · sensitivity
Value
AI, CAP & Alternative Use estimations · Realmo proprietary blendValue Estimations
Based on Realmo’s proprietary methodology
AI Approach
Method
Estimation
Statistic approach
by Request
ML approach
by Request
CAP Approach
CAP Return
Estimation
6%
$4,470,000
6.5%
$4,125,000
7%
$3,830,000
Alternative Use
Use
Estimation
RETAIL STORES
$8,500,000
Change: -14% · Conversion: Difficult
Blend value · Realmo final
$5.38M
Range $4.84M – $5.91M · ±10% · vs last sale $5.50M (Sep 10 2024)
Last sale anchor
$5.50M
Sep 10 2024
Realmo estimate · informational only.
These numbers are calculated by our models from public records and may not reflect actual market value.
Not an appraisal.
Verify with a licensed appraiser before transacting. Realmo accepts no liability for divergence from real-world outcomes.
View the full estimation — every method, every assumption
Confidence drivers & risk notes · Custom comparable set · Free for first 3 / day
Full estimation methodology
Every method · every assumption · confidence drivers
Price per SF
Sale + rent benchmarks
Subject property
$128 / SF
Submarket sale & rent benchmarks
Median sale $/SF · Asking & closed rent · Submarket vacancy
Submarket sale & rent benchmarks
Median sale $/SF · asking & closed rent · submarket vacancy
Property tax & assessments
Tax year 2023Property tax & assessments
Tax year 2023
Tax billed
$52,808
Tax year 2023
Assessed value
$240,000
Assessed 2023
Effective rate
22.00%
On assessed value
Assessed land
$60,000
Assessed improvement
$180,000
Land market value
$1,000,000
Improvement market value
$3,000,000
Total market value
$4,000,000
Applied tax rate
800.0000
Comparables
6 recent transactions · within 1.5 miComparable in this city
6 recent transactions
Comparable in this City
Similar Nearby for Sale
Similar Nearby for Lease
Recent comparable sales
Sale price & price/SF · Sale date & distance · Adjustments & confidence
Recent comparable sales
Sale price & $/SF · sale date & distance · adjustments
Property description
Physical attributes from public recordsBuilding & lot
Public records
Property type
Hotels
Use group
HOTEL/MOTEL
Status
Off-Market
Year built
1993
Construction
CONCRETE
Heating
HOT WATER
Cooling
YES
Stories
1
Total area
41,832 SF
Lot
2.1 ac (91,476 SF)
Zoning code
HC
APN
390-06-03-0006
UPID
US77-2073710
Jurisdiction
HORRY
Zoning & alternative use
HC · Myrtle Beach, SC
Zoning HC · permitted uses
HC · Myrtle Beach, SC
Permitted & conditional uses
Allowed uses · Special-permit conditions · Prohibited uses
Permitted & conditional uses
Allowed · special-permit conditions · prohibited
Myrtle Beach. Always verify with local authorities before improvements.
Alternative use value scenarios
Repositioning upside vs current use
RETAIL STORES
Est. value
$8.5M
RETAIL STORES
Alternative use deep dive — conversion cost, permits, timeline
Conversion cost estimate · Permit path & risks · Stabilized NOI per option
Alternative use deep dive
Conversion cost · permit path · stabilized NOI per option
Building & site characteristics
From public records
Year built
1993
Construction
CONCRETE
Heating
HOT WATER
Cooling
Yes
Stories
1
Lot
2.1 ac
Current owner
From public records · entity-resolved
Mb Venture Investments LLC
Entity
Free & Clear · 1 yrs held
Mailing address
200 W 41ST ST RM #602, NEW YORK, NY 10036-7214
Ownership since
2024
Owner contacts — direct phone, email, and related entities
Decision-maker phone · Verified email · Related entities & filings
Owner contacts
Email · phone · related entities
Sales History
6 recorded events · public records
Date
Price
Buyer
Seller
Deed Type
Mortgage
Dec 17, 2024
—
Mb Venture Investments LLC
Mb Venture Investments LLC
Warranty Deed
related
—
Dec 10, 2024
$5,500,000
Mb Venture Investments LLC
Ncsc Myrtle Beach Owner LLC
Warranty Deed
—
Jun 22, 2017
$6,350,000
Ncsc Myrtle Beach Owner LLC
Lrp Hotels Of N Myrtle Bch LLC
Grant Deed
$20,000,000 · Benefit Street Ptrs Cre Fin Ll
Mar 28, 2014
$4,225,000
Lrp Hotels Of N Myrtle Bch LLC
Myrtle Beach Hotel Suites LLC
Grant Deed
related
$4,203,750 · Carter Bk&tr
May 16, 2001
$3,635,000
Myrtle Beach Hotel Ste INC
—
Grant Deed
—
—
—
Myrtle Beach Hotel Suites LLC
—
Deed Of Trust
related
$3,000,000 · Branch Bk&tr
Coming soon
Costs & Benchmarks
Operating expenses, capex projections, utility benchmarks, and submarket comparables — all in one view.
Coming soon
Risks
Flood, climate, environmental, title, and tenant-concentration risk — surfaced with mitigations and source citations.
Try Rey
Ask anything about this address in plain English.
“Is 15.6% cap rate sustainable?” · “Best tenant mix for BU1?” · “What’s the redev upside?”
You own 10231 Kings Hwy?
List it free. Reach 20,000 daily buyers.
We’ve already pulled the facts. Confirm photos + price and you’re live in 2 minutes.
List this address →
Full reports are paid
Unlock the full Property Analytics report
Start free for 7 days — no card required. Full owner contacts, all 4 valuations with methodology, refine flow, comparable adjustments, foot-traffic deep dive, export to PDF / CSV.
