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    Property profile & analytics

    17795 State Highway 32 Townsend, WI 54175

    • Commercial real estate
    • 0.98 lot acres
    For Sale
    View listing
    $2,750,000
    Value Estimation
    Location Intelligence
    Property ID
    US92-1363231
    The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.

    Current Use by Public Records

    • Commercial real estate

    Property Details for 17795 State Highway 32

    Lot size
    0.98 lot acres
    Property type
    Commercial real estate
    APN
    042232316834D
    APU
    042232316834D

    Description

    This exceptional business opportunity encompasses a thriving, established boat sales and service center located at 17795 State Hwy 32, Townsend, WI. The sale includes the business, along with two parcels of land totaling 2.62 acres. The property features a main building housing the retail space, office, restroom, and service area, providing ample space for customer interaction and operations. In addition to the main building, there are two substantial warehouse buildings ideal for off-season boat storage. One warehouse measures 6,000 square feet, and the other is significantly larger at 22,000 square feet, offering substantial storage capacity. The main building itself is 2,528 square feet. The business is well-known locally for its friendly sales and service, specializing in new and used sport, fishing, and pontoon boats, motors, and a wide variety of boating parts and accessories. It also operates as an authorized Stihl dealer. This presents a strong foundation for continued success, with significant potential for expansion. Opportunities exist to broaden the product offerings to include additional recreational boating lines, ATV's, snowmobiles, and other outdoor power equipment, thereby increasing revenue streams and market reach. The asking price of $2,750,000 includes the business, land, and all existing buildings and inventory. Serious inquiries only.

    Value Estimation

    by Realmo proprietary methodology Last update: July 3, 2025

    • AI approach

      CAP return
      Estimation
      Estimation
      $270,000

    • CAP approach

      CAP return
      Estimation
      6%
      $370,000
      6.5%
      $370,000
      7%
      $345,000

    • Comparable approach

      Method
      Estimation
      Relative Method
      $425,000
      Geo Method
      $390,000

    • Alternative Use

      Use
      Estimation
      Distribution
      $435,000
      Retail
      $365,000
      Mixed-Use
      $390,000
      Hospitality
      $355,000
      Educational
      $415,000
      Residential Income
      $390,000
      Energy
      $415,000
      Income-Based Land
      $325,000
      Food Service
      $400,000

    Location Insight

    • Map
    • Local Demand
    City
    Townsend
    County
    Oconto
    State
    Wisconsin
    Longitude
    -88.5872
    Latitude
    45.3224
    CBSA code
    24580
    CBSA name
    GREEN BAY, WI METROPOLITAN STATISTICAL AREA

    Property Tax & Assessments

    Tax date
    Tax Amount
    Assessed Land Value
    Assessed Improvement Value
    Total Assessed Value
    Applied Tax Rate
    Land Market Value
    Improvement Market Value
    Total Market Value
    2023
    $5,145
    $107,000
    $271,200
    $378,200
    -
    $0.00
    $0.00
    $507,800

    Comparable in this City

    • Value Estimation by Request
      0.82 Acres

      17932 Hl Ave

      COMMERCIAL (GENERAL) • 0.82 Acres
      17932 Hl Ave, Townsend, WI 54175
      View Details
    • Value Estimation by Request
      1.25 Acres

      16559 Elm St

      COMMERCIAL (GENERAL) • 1.25 Acres
      16559 Elm St, Townsend, WI 54175-9112
      View Details
    • Value Estimation by Request
      2.39 Acres

      17794 Nicolet Rd

      COMMERCIAL (GENERAL) • 2.39 Acres
      17794 Nicolet Rd, Townsend, WI 54175
      View Details
    • Value Estimation by Request
      1.64 Acres

      17921 State Hwy 32

      COMMERCIAL (GENERAL) • 1.64 Acres
      17921 State Hwy 32, Townsend, WI 54175-9713
      View Details
    • Value Estimation
      $315,000
      0.65 Acres

      17901 State Hwy 32

      COMMERCIAL (GENERAL) • 0.65 Acres
      17901 State Hwy 32, Townsend, WI 54175-9713
      View Details
    • Value Estimation
      $270,000
      0.60 Acres

      16704 Nicolet Rd

      COMMERCIAL (GENERAL) • 0.60 Acres
      16704 Nicolet Rd, Townsend, WI 54175-9703
      View Details

    Similar Nearby for Sale

    • $2,750,000
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      Townsend WI Boat Sales Business

      Established boat sales & service center on 2.62 acres.
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    • $175,000
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      Commercial Lot in Townsend, WI

      1.64-acre commercial lot with existing well and septic system.
      17921 State Highway 32, Townsend, WI 54175
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    • $400,000
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    17795 State Highway 32
    Townsend, WI 54175
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    Realmo Value Estimation

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.

    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.

    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
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