Turn-Key Bar Live Entertainment
For Sale
$1,500,000
9722 U.S 98, Pensacola, FL 32506
Turn-key bar/live-entertainment venue on high-traffic Hwy 98.
Property Size5,870 SF
Price / SF$255.54
Days on Market269
Property Features for 9722 U.S 98
General Information
Standard status
Active
Size
5,870 SF
Property subtype
Retail
Building Details
Building Size
5,870 SF
Listing Agency:
SVN | SouthLand Commercial Pensacola
(850) 380-3344
Listed By:
Michael Carro, CCIM · License #FL #BK3179263
(850) 380-3344
Source:
Svn
Added: Nov 21, 2025
Changed: Aug 8
Last Checked: Aug 8 at 4:53AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of SVN | SouthLand Commercial Pensacola
Investment Insights
Based on property information with market context.
The Moonshine Saloon is a turn-key bar and live-entertainment venue situated on a 1.68-acre site with approximately 70 parking spaces and 233 feet of frontage on Highway 98. The property includes all assets of the business and a liquor license. The main restaurant and bar area encompasses 5,870 square feet, with an additional 1,364 square feet of open porch space and a 140-square-foot utility area, totaling approximately 7,374 square feet under roof. The venue benefits from high traffic, strong visibility, and a proven audience for music and karaoke. In addition, there is 18 Acres with a Lake for Sale.
Key Highlights
- Turn‑key bar/live‑entertainment venue ready for new ownership.
- Includes all assets of the business and liquor license.
- Located on high‑traffic Hwy 98 with strong visibility.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$70,192
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.68%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,403,840
$1.4M
Cap Rate 7%
$1,002,743
$1.0M
Cap Rate 9%
$779,911
$779.9K
Market Conditions
NOI Build-Up for 5,870 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$102.1K $17.40/SF
− Vacancy
−$8.5K −$1.46/SF
EGI
$93.6K $15.94/SF
− OpEx
−$23.4K −$3.99/SF
NOI
$70.2K $11.96/SF
Area
Escambia County, FL
Vacancy
8.37%
Lease Rate
$17.40 /SF/Yr
Expense Ratio
25.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,403,840
Cap Rate 7%
$1,002,743
Cap Rate 9%
$779,911
Alternative Uses
Best Use
Specialty Retail
$1.00M
$877.4K – $1.17M
NOI $70,192 @ 7.0% cap · market cap 4.68%
Second Best
Retail
$947.8K
$829.3K – $1.11M
NOI $66,344 @ 7.0% cap · market cap 4.42%
Theoretical Best
Office A
$1.72M
$1.51M – $2.01M
NOI $120,594 @ 7.0% cap · market cap 8.04%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
520
Businesses Nearby
10k
Monthly Visits Nearby
Balanced
Demand for This Use
Explore this area
Business Placement
Foot Traffic Nearby
Shops & Services 87%
Home Improvements & Furnishings 13%
Circle K
Shops & Services
8,311 visits/mo
0.3 miles
Johnstone Supply
Home Improvements & Furnishings
1,252 visits/mo
0.4 miles
Demographics for 32506, FL
36,017
Population
16,625
Households
2.2
Avg Household Size
39
Median Age
24%
College-Educated
88%
High-School Grad
30.6 sq mi
ZIP Area
1,177
Density / Sq Mi
$59,978
Median Household Income
$36,216
Median Earnings
$1,280
Median Rent
$200,500
Median Home Value
Market
Vacancy Rate% for Retail in South region
Questions? Ask Rey
Realmo’s AI knows this listing — price, zoning, demand, history. Ask anything.
Similar Off Market Nearby
- Krazy 8 Billiards — 1707 W Fairfield Dr, Pensacola, FL 32501
- Alibis — 3701 Andrew Ave, Pensacola, FL 32505
- The Vape Shop of Pensacola — 111 Beverly Pkwy suite a, Pensacola, FL 32505
- Badlands — n palafox st, pensacola, fl 32505
Frequently Asked Questions
What type of property is this?
Bar & Pub - Turn-key bar/live-entertainment venue on high-traffic Hwy 98.
Where is this bar & pub located?
The property is located at 9722 U.S 98 Pensacola, FL.
What is the asking price?
The asking price for this property is $1,500,000.
What are key features of this property?
This property features: Turn‑key bar/live‑entertainment venue ready for new ownership.; Includes all assets of the business and liquor license.; Located on high‑traffic Hwy 98 with strong visibility.
