Motel Complex with Three
For Sale
$1,228,878
930 Wisconsin Dells Parkway, Wisconsin Dells, WI 53965
Closed motel property comprising multiple buildings, guest rooms, and on-site recreational amenities.
Property Size12,075 SF
Lot Size3.85 Acres
Price / SF$101.77
Days on Market90
Property Features for 930 Wisconsin Dells Parkway
General Information
Standard status
Active
Size
12,075 SF
Lot size
3.85 Acres
Property subtype
Hospitality
Amenities
3 pools
Building Details
Buildings
3
Listing Agency:
CBRE - Madison
(608) 513-9653
Listed By:
Brian Wolff · License #4538090
(608) 513-9653
Source:
Cbre
Added: Jun 2
Changed: Aug 29
Last Checked: Aug 29 at 9:17PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of CBRE - Madison
Investment Insights
Based on property information with market context.
The property comprises a closed motel operation with 3 buildings, 3 pools, and approximately 105 guest rooms across 3.85 acres. The offering represents part of the former motel property rather than a fully operating lodging business.
Located on Wisconsin Dells Parkway in Wisconsin Dells, the property is next to Noah's Ark, providing a defined recreational-tourism setting. The address is 930 Wisconsin Dells Parkway, Wisconsin Dells, WI 53965.
Located on Wisconsin Dells Parkway in Wisconsin Dells, the property is next to Noah's Ark, providing a defined recreational-tourism setting. The address is 930 Wisconsin Dells Parkway, Wisconsin Dells, WI 53965.
Key Highlights
- Approximately 105 guest rooms
- 3 buildings across 3.85 acres
- 3 on‑site pools
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$82,490
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.71%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,649,800
$1.6M
Cap Rate 7%
$1,178,429
$1.2M
Cap Rate 9%
$916,556
$916.6K
Market Conditions
NOI Build-Up for 12,075 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$217.4K $18.00/SF
− Vacancy
−$43.7K −$3.62/SF
EGI
$173.7K $14.38/SF
− OpEx
−$91.2K −$7.55/SF
NOI
$82.5K $6.83/SF
Area
Columbia County, WI
Vacancy
20.10%
Lease Rate
$18.00 /SF/Yr
Expense Ratio
52.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,649,800
Cap Rate 7%
$1,178,429
Cap Rate 9%
$916,556
Alternative Uses
Best Use
Hotel Hospitality
$1.18M
$1.03M – $1.37M
NOI $82,490 @ 7.0% cap · market cap 6.71%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$2.71M
$2.37M – $3.16M
NOI $189,894 @ 7.0% cap · market cap 15.45%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
212
Businesses Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Demographics for 53965, WI
11,361
Population
6,792
Households
1.7
Avg Household Size
43
Median Age
22%
College-Educated
94%
High-School Grad
168.7 sq mi
ZIP Area
67
Density / Sq Mi
$65,237
Median Household Income
$36,823
Median Earnings
$938
Median Rent
$211,700
Median Home Value
Questions? Ask Rey
Realmo’s AI knows this listing — price, zoning, demand, history. Ask anything.
Similar Off Market Nearby
- Lakeside Motel — 210 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965
- Sand County Vacation Homes — 141 Sarrington Rd, Wisconsin Dells, WI 53965
- Mt. Olympus - Building 25 — 411 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965
- SpringHill Suites Wisconsin Dells — 461 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965
- Flaunt It Swivel — 560 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965
Frequently Asked Questions
What type of property is this?
Motel - Closed motel property comprising multiple buildings, guest rooms, and on-site recreational amenities.
Where is this motel located?
The property is located at 930 Wisconsin Dells Parkway Wisconsin Dells, WI.
What is the asking price?
The asking price for this property is $1,228,878.
What are key features of this property?
This property features: Approximately 105 guest rooms; 3 buildings across 3.85 acres; 3 on‑site pools
