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    10101 Market St Rothschild, WI 54474

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    For Sale
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    One-acre outlot near Wausau, WI. High-traffic location.

    Property Features for 10101 Market St

    General Information

    Property type
    Retail space
    Lot Size
    43,560 SF

    We can help!

    Listing Contact
    Mike Fitzgerald
    Mike Fitzgerald

    Listing Agency: Mid America Real Estate Milwaukee Listing Agent: Mike Fitzgerald

    Displayed information is deemed reliable but is not guaranteed and should be independently verified.

    Learn more

    Property Insight Report

    Overview

    This exceptional one-acre retail outparcel presents a unique investment opportunity in Rothschild, Wisconsin. Strategically located just south of Wausau, this property boasts unparalleled accessibility to major highways, ensuring high visibility and convenient access for customers. The site benefits from its proximity to prominent anchors including Pick ‘N Save, Marcus Theaters, and the Central Wisconsin Convention Center, creating a vibrant and thriving commercial environment. This location also enjoys significant seasonal traffic due to its proximity to a top Midwest ski resort, attracting over 225,000 visitors annually, with a substantial portion (83%) originating from outside of Wausau. This influx of tourists provides a substantial additional customer base throughout the year. The property's one-acre lot size offers ample space for development, making it ideal for a variety of retail uses. The address is 10101 Market St, Rothschild, WI 54474, situated in Marathon County. This is a rare opportunity to acquire a highly desirable retail property in a rapidly growing area with strong existing infrastructure and a diverse customer base. Contact us today to discuss pricing and explore the potential of this exceptional investment.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Retail space

    Suggested Use

    Restaurant Law Firm Spa & Massage Center Building Supply Dental Office Big Box & Wholesale Store Hair Salon Auto Repair Shop Nail Salon Gym & Fitness Center

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Rothschild
    County
    Marathon
    State
    Wisconsin
    Longitude
    -89.6348922
    Latitude
    44.8666847

    Nearby Similar for Sale

    • Contact for pricing
      8,160 SF

      Prime Rothschild Retail Outparcel

      8,160 SF Retail Space - High Visibility
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      View Details

    FAQs

    What type of property is this?
    Retail space - One-acre outlot near Wausau, WI. High-traffic location.
    Where is this retail space located?
    The property is located at 10101 Market St Rothschild, WI.
    What are key features of this property?
    This property features: One-acre outparcel for sale; price available upon request.; Prime Rothschild, WI location with excellent highway access.; Anchored by Pick 'N Save, Marcus Theaters, and the Central Wisconsin Convention Center.
    (262) 613-3888 Call to check price and availability
    Request Owner's contact information
    10101 Market St Rothschild, WI 54474
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    10101 Market St Rothschild, WI 54474
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    We can help!
    Contact for Pricing
    Please call us for current price
    and status of this listing Mike Fitzgerald
    Mike Fitzgerald
    Real Estate License ID: 5555294
    (262) 613-3888
    Learn more
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