Two-Level Downtown Retail
846 W Main St, Lake Geneva, WI 53147
For Sale
$4,990,000
N, Lake Geneva, WI
Property Size19,000 SF
Lot Size0.20 Acres
Price / SF$262.63
Days on Market450
Property Features for 846 W Main St
General Information
Property type
Property subtype
Zoning
Standard status
APN
Size
Lot size
Taxes and HOA fees
Tax Year
Tax Annual Amount
Amenities
high ceilings
lake views
deck/lookout space
elevator
Building Details
Year built
Architectural style
Buildings
Listing Agency:
Lake Geneva Area Realty, Inc.
Listed By:
Lake Geneva Team* · License WI #6520894
(262) 249-3000
Added: Aug 20, 2025
Changed: Nov 4
Last Checked: Nov 12 at 7:06AM
MLS# 1932019
Copyright © 2026 Metro MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
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Investment Insights
Based on property information with market context.
This 19,000-square-foot retail property includes two broad, open levels, each measuring more than 8,600 square feet, along with a partial basement. High ceilings, concrete floors, an elevator, and solid concrete-and-steel construction support flexible interior planning. The upper floor adds arched wood ceilings, lake views, and access to a third-level deck or lookout area.
Situated at 846 W Main St in downtown Lake Geneva, the property occupies a central position within the community’s commercial hub. Wisconsin DOT records an annual average daily traffic volume of 12,200 cars at this location. Central Business zoning allows numerous uses. Property improvements include a new roof, tuck-pointed concrete block walls, and updated exterior facades. The building dates to 1917.
Situated at 846 W Main St in downtown Lake Geneva, the property occupies a central position within the community’s commercial hub. Wisconsin DOT records an annual average daily traffic volume of 12,200 cars at this location. Central Business zoning allows numerous uses. Property improvements include a new roof, tuck-pointed concrete block walls, and updated exterior facades. The building dates to 1917.
Key Highlights
- 19,000 square feet across two main levels plus a partial basement
- 8,600+ square feet on each main level with open interiors
- 12,200 cars per day annual average daily traffic per WI DOT
Financial Insights
Estimated NOI and Cap Rate
NOI / Yr
$158,579
Cap Rate
3.18%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$3,171,580
$3.2M
Cap Rate 7%
$2,265,414
$2.3M
Cap Rate 9%
$1,761,989
$1.8M
Market Conditions
NOI Build-Up for 19,000 SF
Gross rent
$246.2K $12.96/SF
− Vacancy
−$19.7K −$1.04/SF
EGI
$226.5K $11.92/SF
− OpEx
−$68.0K −$3.58/SF
NOI
$158.6K $8.35/SF
Area
Walworth County, WI
Vacancy
8.00%
Lease Rate
$12.96 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$3,171,580
Cap Rate 7%
$2,265,414
Cap Rate 9%
$1,761,989
Alternative Uses
Best Use
Retail
$2.27M
$1.98M – $2.64M
NOI $158,579 @ 7.0% cap · market cap 3.18%
Second Best
—
—
no second resolved use
Theoretical Best
Specialty Retail
$3.67M
$3.21M – $4.28M
NOI $256,671 @ 7.0% cap · market cap 5.14%
Zoning and permitted uses should be independently verified with authorities.
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Property Analytics
Who owns this building?
See the owner, sales and loan history
Open Analytics
Current Use
Lease Details
12,200 VPD
Traffic count
Location Intelligence
Trade Area within ½ mile
980
Businesses Nearby
138k
Monthly Visits Nearby
Explore this area
Business Placement
Foot Traffic Nearby
Dining 64%
Shops & Services 36%
Kwik Trip
Shops & Services
27,270 visits/mo
0.4 miles
McDonald's
Dining
23,884 visits/mo
0.3 miles
Culver's
Dining
23,332 visits/mo
0.4 miles
Egg Harbor Cafe
Dining
9,379 visits/mo
0.0 miles
Starbucks
Dining
7,757 visits/mo
0.1 miles
Demographics for 53147, WI
17,859
Population
11,455
Households
1.6
Avg Household Size
47
Median Age
40%
College-Educated
93%
High-School Grad
69.8 sq mi
ZIP Area
256
Density / Sq Mi
$83,018
Median Household Income
$45,399
Median Earnings
$1,277
Median Rent
$337,000
Median Home Value
Check the figures for this property
Cap Rate, Value Estimation, Potential NOI and more
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Market
Vacancy Rate% for Retail in Midwest region
Frequently Asked Questions
What type of property is this?
Retail space - Central Business zoning supports varied commercial uses in a downtown Lake Geneva setting.
Where is this retail space located?
The property is located at 846 W Main St Lake Geneva, WI.
What is the asking price?
The asking price for this property is $4,990,000.
What are key features of this property?
This property features: 19,000 square feet across two main levels plus a partial basement; 8,600+ square feet on each main level with open interiors; 12,200 cars per day annual average daily traffic per WI DOT
