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Established Breakfast Diner
For Sale
$284,500

816 State Road 23 73, Princeton, WI 54968

Operating restaurant property with updated systems, food-service equipment, and an established breakfast and lunch format.

Property SizeContact for details
Days on Market291

Property Features for 816 State Road 23 73

General Information

Standard status Active

Additional Details

Business Included Yes
Equipment Included Yes

Taxes and HOA fees

Annual Taxes $3,963
Listing Agency: Better Homes and Gardens Real Estate Special Properties
Listed By: Kathy Zeratsky · License #9324994
Source: Exprealty
Added: Nov 14, 2025 Changed: Aug 30 Last Checked: Aug 31 at 7:07PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Better Homes and Gardens Real Estate Special Properties

Investment Insights

Based on property information with market context.

Irma's Diner is an operating breakfast and lunch restaurant at 816 State Road 23 73 in Princeton, Wisconsin. The property and business include restaurant equipment and interior improvements, with a format centered on homemade baked goods and comfort food.

Recent property and equipment updates include a new electric sign, HVAC system, Square POS, and upgraded dishwashing station. The sale includes the diner business, real estate, and equipment. The operation provides an existing restaurant setup for continued use as a breakfast and lunch establishment or adaptation to a different concept.

Key Highlights

  • Established breakfast and lunch restaurant in Princeton, WI
  • Real estate, diner business, and equipment included
  • New HVAC system and electric sign

Property Analytics

Current Use

Breakfast & diners

Suggested Use

Top Pick Dental Office Plumbing Service (Bike/Boat/Book/etc) Store Furniture & Home Goods Big Box & Wholesale Store Nail Salon

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Turnkey business
Opportunity

Location Intelligence

Trade Area within ½ mile

184
Businesses Nearby
Balanced
Demand for This Use

Demographics for 54968, WI

2,963
Population
1,661
Households
1.8
Avg Household Size
52
Median Age
18%
College-Educated
93%
High-School Grad
61.4 sq mi
ZIP Area
48
Density / Sq Mi
$65,650
Median Household Income
$40,625
Median Earnings
$770
Median Rent
$180,300
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
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Frequently Asked Questions

What type of property is this?
Breakfast & diner - Operating restaurant property with updated systems, food-service equipment, and an established breakfast and lunch format.
Where is this breakfast & diner located?
The property is located at 816 State Road 23 73 Princeton, WI.
What is the asking price?
The asking price for this property is $284,500.
What are key features of this property?
This property features: Established breakfast and lunch restaurant in Princeton, WI; Real estate, diner business, and equipment included; New HVAC system and electric sign
More about this property
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