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Historic Mixed-Use Property
For Sale
$3,100,000

701 Main Street, Peoria, IL 61602

Renovated landmark combines apartments with ground-floor retail space.

Property Size17,292 SF
Days on Market36

Property Features for 701 Main Street

General Information

Standard status Active
Size 17,292 SF
Property subtype Multifamily

Units

Unit Mix 18 x studio, 8 x 1BR/1BA, 2 x 2BR/1BA
Multifamily Units 28

Building Details

Building Size 17,292 SF
Year Built 1924
Year Renovated 2017
Buildings 1
Tenancy Multi
Listed By: Dan Short, MBA
Source: Svn
Added: Jul 30 Changed: Sep 2 Last Checked: Sep 2 at 2:36PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Dan Short, MBA

Investment Insights

Based on property information with market context.

Marquette Place is a historic mixed-use property at 701 Main Street in Downtown Peoria, originally constructed in 1924 and listed on the National Register of Historic Places. The property includes 28 apartments—18 studios, 8 one-bedroom/one-bathroom units, and 2 two-bedroom/one-bathroom units—along with 8 ground-floor retail spaces.

A major renovation was completed in 2017, taking the building down to the studs and replacing or modernizing virtually all major building systems. Retail tenants include Aveanna Healthcare, GFI Digital, and Blue Peak Insurance, with the majority of retail leases extending beyond 2030. Residential tenants pay their own heat and electric through individually controlled mini-split HVAC systems; ownership provides water, sewer, trash, and high-speed internet.

The property is located in Downtown Peoria near major employers, healthcare systems, restaurants, entertainment, and the Peoria Riverfront. A 50% real estate tax reimbursement through December 2031 is also in place through a Tax Increment Financing incentive.

Key Highlights

  • 28 apartments: 18 studios, 8 one‑bedroom/one‑bathroom, and 2 two‑bedroom/one‑bathroom units
  • 8 ground‑floor retail spaces with the majority of leases extending beyond 2030
  • Renovation completed in 2017 after the building was taken down to the studs

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$206,985
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.68%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$4,139,700 $4.1M
Cap Rate 7%
$2,956,929 $3.0M
Cap Rate 9%
$2,299,833 $2.3M
Market Conditions
NOI Build-Up for 17,292 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$311.3K $18.00/SF
− Vacancy
−$15.6K −$0.90/SF
EGI
$295.7K $17.10/SF
− OpEx
−$88.7K −$5.13/SF
NOI
$207.0K $11.97/SF
Area
Peoria, IL
Vacancy
5.00%
Lease Rate
$18.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$4,139,700
Cap Rate 7%
$2,956,929
Cap Rate 9%
$2,299,833

Alternative Uses

Best Use
Apartment 5plus
$13.32M
$11.66M – $15.55M (±1% cap)
NOI $932,736 @ 7.0% cap · market cap 30.09%
Second Best
Retail
$2.96M
$2.59M – $3.45M (±1% cap)
NOI $206,985 @ 7.0% cap · market cap 6.68%
Theoretical Best
Multifamily LT 5
$15.13M
$13.24M – $17.65M (±1% cap)
NOI $1,058,881 @ 7.0% cap · market cap 34.16%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Jackson Donald R Law Firm Marquette Apartments Apartment Building Gelia Marcom & Martech Advertising Agency Pristine Custom Wood ... Production Facility Pinnacle Security Services ... Security Service

Suggested Use

Top Pick Real Estate Agency HVAC Service Electrical Service Plumbing Service Law Firm Daycare Center

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

28
Residential units
Multi-tenant
Tenancy

Location Intelligence

Trade Area within ½ mile

439
Businesses Nearby

Demographics for 61602, IL

1,198
Population
813
Households
1.5
Avg Household Size
39
Median Age
37%
College-Educated
92%
High-School Grad
1.1 sq mi
ZIP Area
1,089
Density / Sq Mi
$17,273
Median Household Income
$34,082
Median Earnings
$912
Median Rent
$222,700
Median Home Value

Market

Vacancy Rate% for Multifamily in Midwest region

6.5% 2022
7.5% 2023
7.8% 2024
8% 2025
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Frequently Asked Questions

What type of property is this?
Mixed-use property - Renovated landmark combines apartments with ground-floor retail space.
Where is this mixed-use property located?
The property is located at 701 Main Street Peoria, IL.
What is the asking price?
The asking price for this property is $3,100,000.
What are key features of this property?
This property features: 28 apartments: 18 studios, 8 one‑bedroom/one‑bathroom, and 2 two‑bedroom/one‑bathroom units; 8 ground‑floor retail spaces with the majority of leases extending beyond 2030; Renovation completed in 2017 after the building was taken down to the studs
More about this property
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