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Hilton Scotts Valley Opportunity

6001 La Madrona Drive Santa Cruz, CA 95060

6001 La Madrona Drive, Santa Cruz, CA, 95060
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For Sale
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178-key Hilton in Santa Cruz, unencumbered by management.

Days on Market235

Property Features for 6001 La Madrona Drive

General Information

Standard status
Active
Property subtype
Traditional
Listing Agency
Listed by Joseph Cuomo · License #FL #SL3614391
Source Alchemyrea
Added: Nov 25, 2025 Checked: Jul 17 at 6:36 am

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Joseph Cuomo


Investment Insights

Based on property information with market context.

Offered is the fee simple interest in the 178-key Hilton Scotts Valley in Santa Cruz, California. The property is offered unencumbered by management and debt, presenting a substantial discount to replacement cost. A long-term license agreement is available to maintain the Hilton flag upon completion of the Property Improvement Plan (PIP). The property offers strong operational upside through improved performance post-transition from institutional REIT ownership and third-party management. Unique upside potential is supported by a competitive set with metrics of near-$200 RevPAR and consistent mid-70% occupancy. The competitive set RevPAR grew 5% year over year, significantly outpacing the national average. The property's basis is compelling relative to replacement cost in high-barrier Santa Cruz County, a coastal destination with approximately 3 million annual visitors. Plans are advancing for the 58-acre Scotts Valley Town Center Mixed-Use Development, which will bring new housing, shops, restaurants, and public space to the downtown corridor. Scotts Valley has historically acted as a tech incubator for blue-chip tech firms like Netflix, Seagate, and Texas Instruments and remains influential today with easy access to Silicon Valley. This is a compelling time to invest in Northern California with Silicon Valley proximity, AI-driven market tailwinds, and re-energized Bay Area investor sentiment.

Key Highlights

  • Substantial discount to replacement cost in high‑barrier Santa Cruz County.
  • Unencumbered by management and debt, offering operational upside through improved performance.
  • Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.

Property Analytics

Property Profile Location Intelligence

Current Use by Public Records

Stonehouse Bar & Grill Bar & Pub Hilton Santa Cruz/Scotts ... Hotel & Motel

Suggested Use

HVAC Service Law Firm (Bike/Boat/Book/etc) Store (Bike/Boat/Book/etc) Store Storage Facility Carpet & Flooring Store (Bike/Boat/Book/etc) Store Catering Service Parking Lot & Garage Nail Salon

Zoning and permitted uses should be independently verified with local authorities.

FAQs

What type of property is this?
Hotel - 178-key Hilton in Santa Cruz, unencumbered by management.
Where is this hotel located?
The property is located at 6001 La Madrona Drive Santa Cruz, CA.
What are key features of this property?
This property features: Substantial discount to replacement cost in high‑barrier Santa Cruz County.; Unencumbered by management and debt, offering operational upside through improved performance.; Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.
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