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Plaza at Sunrise Retail Property
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555 S Sunrise Way, Palm Springs, CA 92264

Retail property with General Neighborhood Commercial zoning and access from Sunrise Way and Ramon Road.

Property Size41,221 SF
Price / SF$339.63
Days on Market11

Property Features for 555 S Sunrise Way

General Information

Standard status Active
Size 41,221 SF
Property subtype Retail
Zoning General Neighborhood Commercial
Net Operating Income $81,905

Additional Details

Road Access Yes

Building Details

Year Built 1989
Buildings 2
Stories 2
Tenancy Multi
Listing Agency: Strategic Retail Advisors
Listed By: Blaine Bush · License #CA 01175854
Source: Crexi
Added: Aug 4 Changed: Aug 12 Last Checked: Aug 13 at 3:17AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Strategic Retail Advisors

Investment Insights

Based on property information with market context.

Plaza at Sunrise is a retail property located at 555 S. Sunrise Way in Palm Springs. The property has a recorded size of 41,221 and was built in 1989. Its zoning is General Neighborhood Commercial.

Access is provided from Sunrise Way and Ramon Road, identified as primary routes serving Palm Springs. The property is positioned in the city’s main retail corridor, approximately one minute from Downtown Palm Springs and Palm Springs International Airport.

Key Highlights

  • 41,221 property size
  • General Neighborhood Commercial zoning
  • Built in 1989

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$590,852
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.22%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$11,817,040 $11.8M
Cap Rate 7%
$8,440,743 $8.4M
Cap Rate 9%
$6,565,022 $6.6M
Market Conditions
NOI Build-Up for 41,221 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$890.4K $21.60/SF
− Vacancy
−$46.3K −$1.12/SF
EGI
$844.1K $20.48/SF
− OpEx
−$253.2K −$6.14/SF
NOI
$590.9K $14.33/SF
Area
Riverside County, CA
Vacancy
5.20%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$11,817,040
Cap Rate 7%
$8,440,743
Cap Rate 9%
$6,565,022

Alternative Uses

Best Use
Retail
$8.44M
$7.39M – $9.85M (±1% cap)
NOI $590,852 @ 7.0% cap · market cap 4.22%
Second Best
no second resolved use
Theoretical Best
Office A
$12.35M
$10.81M – $14.41M (±1% cap)
NOI $864,438 @ 7.0% cap · market cap 6.17%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Wessman Holdings Property Management Company Farmers Insurance - Gregory ... Insurance Agency Monsoon Indian Cuisine Restaurant Palm Springs ADU ... Construction Company Barbara Barrett Law ... Law Firm

Suggested Use

Top Pick Auto Parts Store Computer & Electronic Repair Grocery & Convenience Store HVAC Service (Bike/Boat/Book/etc) Store Florist

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Yes
Paved road access

Location Intelligence

Trade Area within ½ mile

847
Businesses Nearby

Demographics for 92264, CA

19,254
Population
17,518
Households
1.1
Avg Household Size
61
Median Age
48%
College-Educated
94%
High-School Grad
50.9 sq mi
ZIP Area
378
Density / Sq Mi
$75,246
Median Household Income
$46,756
Median Earnings
$1,581
Median Rent
$498,200
Median Home Value

Market

Vacancy Rate% for Retail in West region

7% 2020
6.3% 2021
5.5% 2022
5.3% 2023
5.5% 2024
5.8% 2025
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Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Retail space - Retail property with General Neighborhood Commercial zoning and access from Sunrise Way and Ramon Road.
Where is this retail space located?
The property is located at 555 S Sunrise Way Palm Springs, CA.
What is the asking price?
The asking price for this property is $14,000,000.
What are key features of this property?
This property features: 41,221 property size; General Neighborhood Commercial zoning; Built in 1989
More about this property
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