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Approved Commercial Land Site
For Sale
Under Contract
$10,000,000

522 E Wilson Street, Madison, WI 53703

COMMERCIAL - Madison, WI

Property SizeContact for details
Lot Size1.53 Acres
Days on Market90

Property Features for 522 E Wilson Street

General Information

Property type Commercial Sale
Property subtype Other
Zoning multiple
Zoning description Commericial/Industrial, Historic district, Multi-family
Lot features Corner
Elementary school Lapham/Marquette
Middle school OKeeffe
High school East
Elementary school district Madison
Middle school district Madison
High school district Madison
Directions 1.534 Acre Redevelopment - Downtown 508-522 E Wilson St. & 134-150 S. Blair St.
Subdivision MADISON - C E01
Standard status Active Under Contract
APN 0709-133-1723-0
Lot size 1.53 Acres

Taxes and HOA fees

Tax Year 2024
Tax Description ORIGINAL PLAT, BLK 115, NE 67 FT OF LOT
Tax Annual Amount 22191
Legal Description ORIGINAL PLAT, BLK 115, NE 67 FT OF LOT
Listing Agency: Madison Property Management, Inc.
Listed By: Jim Stopple · License #1200390
Added: May 14 Changed: Aug 4 Last Checked: Aug 11 at 10:06PM
MLS# 2009723

Copyright © 2026 REALTORS® Association of South Central Wisconsin. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Investment Insights

Based on property information with market context.

This 1.53-acre commercial land offering includes the historic Hotel Ruby Marie building and is currently associated with the Come Back In, Essen Haus Restaurant, and Ruby Marie Hotel. The property is positioned for redevelopment while retaining an existing hospitality component and views toward Lake Monona.

City approval is in place for development of a 164-unit apartment building, a 100-room hotel, or a combination of residential and hotel uses. The site is in downtown Madison, Wisconsin, with multiple zoning designations identified in the property information. Existing improvements and approved development concepts provide a range of redevelopment options for a commercial land buyer.

Key Highlights

  • 1.53‑acre commercial land parcel in downtown Madison, WI
  • City approval for a 164‑unit apartment building
  • City approval for a 100‑room hotel

Property Analytics

Current Use

Derr Properties Apartment Building

Suggested Use

Top Pick Building Supply Dental Office HVAC Service Auto Parts Store Auto Repair Shop Big Box & Wholesale Store

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

164
Residential units

Location Intelligence

Trade Area within ½ mile

1,395
Businesses Nearby

Demographics for 53703, WI

38,512
Population
21,025
Households
1.8
Avg Household Size
27
Median Age
69%
College-Educated
98%
High-School Grad
1.8 sq mi
ZIP Area
21,396
Density / Sq Mi
$46,618
Median Household Income
$27,923
Median Earnings
$1,445
Median Rent
$472,000
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Commercial land - City-approved redevelopment site with plans for apartments, a hotel, and existing hospitality improvements.
Where is this commercial land located?
The property is located at 522 E Wilson Street Madison, WI.
What is the asking price?
The asking price for this property is $10,000,000.
What are key features of this property?
This property features: 1.53‑acre commercial land parcel in downtown Madison, WI; City approval for a 164‑unit apartment building; City approval for a 100‑room hotel
More about this property
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