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4731 West Michaels Drive, Appleton, WI 54913

Mixed office and retail building near Fox River Mall, offering flexible space for owner-occupants and investors.

Property Size9,636 SF
Price / SF$155.67
Days on Market101

Property Features for 4731 West Michaels Drive

General Information

Standard status Active
Size 9,636 SF
Property subtype Retail, Office
Zoning Commercial

Building Details

Year Built 1999
Listing Agency: NAI Pfefferle
Listed By: Elizabeth Ringgold · License #WI
Source: Crexi
Added: May 28 Changed: Aug 13 Last Checked: Sep 2 at 8:44PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of NAI Pfefferle

Investment Insights

Based on property information with market context.

The property is a 9,636 SF office/retail building designed to accommodate both business and customer-facing uses. As presented, the building is positioned as a combined office and retail format, providing a practical option for an operator looking to serve clients while maintaining office functionality under one roof.

Located at 4731 West Michaels Drive in Appleton, Wisconsin, the building is described as being near Fox River Mall. This setting supports convenient access for tenants and visitors, with the shopping center area serving as the property’s primary nearby context.

For buyers, this mixed-use configuration can be a strong fit for a small-to-mid sized operator that wants to combine workspace and storefront activity within a single property. The building’s clear office/retail identity may also appeal to investors seeking a property that can be marketed to multiple types of tenants, depending on how the space is configured and leased. Interested parties can review the available layout and intended operating model during due diligence.

Key Highlights

  • 9,636 SF mixed office and retail building
  • Built in 1999
  • Located near Fox River Mall

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$124,564
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
8.30%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,491,280 $2.5M
Cap Rate 7%
$1,779,486 $1.8M
Cap Rate 9%
$1,384,044 $1.4M
Market Conditions
NOI Build-Up for 9,636 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$182.7K $18.96/SF
− Vacancy
−$4.8K −$0.49/SF
EGI
$177.9K $18.47/SF
− OpEx
−$53.4K −$5.54/SF
NOI
$124.6K $12.93/SF
Area
Outagamie County, WI
Vacancy
2.60%
Lease Rate
$18.96 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,491,280
Cap Rate 7%
$1,779,486
Cap Rate 9%
$1,384,044

Alternative Uses

Best Use
Retail
$1.78M
$1.56M – $2.08M (±1% cap)
NOI $124,564 @ 7.0% cap · market cap 8.30%
Second Best
no second resolved use
Theoretical Best
Office A
$2.66M
$2.32M – $3.10M (±1% cap)
NOI $185,975 @ 7.0% cap · market cap 12.40%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Woodcraft of Appleton/Fox Cities (Bike/Boat/Book/etc) Store

Suggested Use

Top Pick Storage Facility Grocery & Convenience Store HVAC Service Kitchen & Bath Showroom Catering Service Butcher

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

1,239
Businesses Nearby
15k
Monthly Visits Nearby

Foot Traffic Nearby

Shops & Services 62% Home Improvements & Furnishings 22% Hotels & Casinos 16%
Shell Shops & Services
9,570 visits/mo 0.5 miles
Ashley Home Improvements & Furnishings
3,418 visits/mo 0.5 miles
Home2 Suites Hotels & Casinos
2,414 visits/mo 0.4 miles

Demographics for 54913, WI

23,818
Population
9,930
Households
2.4
Avg Household Size
40
Median Age
47%
College-Educated
98%
High-School Grad
64.2 sq mi
ZIP Area
371
Density / Sq Mi
$103,149
Median Household Income
$57,739
Median Earnings
$1,158
Median Rent
$365,400
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Retail space - Mixed office and retail building near Fox River Mall, offering flexible space for owner-occupants and investors.
Where is this retail space located?
The property is located at 4731 West Michaels Drive Appleton, WI.
What is the asking price?
The asking price for this property is $1,500,000.
What are key features of this property?
This property features: 9,636 SF mixed office and retail building; Built in 1999; Located near Fox River Mall
(920) 968-4700 Call to check price and availability
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