Freestanding Gas Station
For Sale
$1,500,000
428 S Main St, River Falls, WI 54022
Full-service gas station on a high-traffic intersection, suitable for continued use or redevelopment for retail and service concepts.
Property SizeContact for details
Days on Market434
Property Features for 428 S Main St
General Information
Standard status
Active
Additional Details
Business Included
Yes
Traffic Count
9,800 vehicles/day
Taxes and HOA fees
Annual Taxes
$6,416
Building Details
Year Built
1968
Listing Agency:
Property Executives Realty
(715) 222-9600
Listed By:
Steven Trebus
(715) 222-9600
Source:
Exprealty
Added: Jun 13, 2025
Changed: Aug 12
Last Checked: Aug 19 at 1:50PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Property Executives Realty
Investment Insights
Based on property information with market context.
This property is currently operating as a full-service gas station, built in 1968. The site is suited to gas and related service activity and may also be considered for redevelopment into other retail or service uses, subject to applicable approvals.
The location is positioned at the intersection of State Highways 29 and 35 in River Falls, providing direct access and strong visibility for passing vehicles. DOT figures cited in the remarks indicate Annual Average Daily Traffic of 9,800 per day and 4,800 AADT along Cascade Street. The property is described as being directly across the street from the University of Wisconsin–River Falls and adjacent to the Radisson Hotel, with restaurants and retail in the surrounding area.
For tenants, buyers, and operators, the combination of ongoing vehicle activity and nearby daytime and travel demand can support branding and customer access for a range of retail and service concepts. Whether evaluating a continued gas-station business or planning a redevelopment strategy, this site offers convenient ingress and an established commercial setting at a heavily traveled crossroads.
The location is positioned at the intersection of State Highways 29 and 35 in River Falls, providing direct access and strong visibility for passing vehicles. DOT figures cited in the remarks indicate Annual Average Daily Traffic of 9,800 per day and 4,800 AADT along Cascade Street. The property is described as being directly across the street from the University of Wisconsin–River Falls and adjacent to the Radisson Hotel, with restaurants and retail in the surrounding area.
For tenants, buyers, and operators, the combination of ongoing vehicle activity and nearby daytime and travel demand can support branding and customer access for a range of retail and service concepts. Whether evaluating a continued gas-station business or planning a redevelopment strategy, this site offers convenient ingress and an established commercial setting at a heavily traveled crossroads.
Key Highlights
- Full‑service gas station built in 1968 at a high‑traffic intersection on State Highways 29 and 35 in River Falls
- Intersection location with DOT‑listed traffic counts of 9,800 AADT on one highway and 4,800 AADT along Cascade Street
- Site across the street from University of Wisconsin–River Falls for steady student, staff, and visitor traffic
Property Analytics
Property Profile
Current Use
Lease Details
9,800 VPD
Traffic count
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
666
Businesses Nearby
48k
Monthly Visits Nearby
Explore this area
Business Placement
Foot Traffic Nearby
Groceries 60%
Shops & Services 24%
Dining 17%
Family Fresh Market
Groceries
28,744 visits/mo
0.1 miles
Holiday Station Store
Shops & Services
5,955 visits/mo
0.1 miles
Dollar General
Shops & Services
5,467 visits/mo
0.5 miles
Jimmy John's
Dining
4,567 visits/mo
0.1 miles
SUBWAY
Dining
2,241 visits/mo
0.4 miles
Demographics for 54022, WI
23,612
Population
9,033
Households
2.6
Avg Household Size
33
Median Age
45%
College-Educated
98%
High-School Grad
137.8 sq mi
ZIP Area
171
Density / Sq Mi
$91,292
Median Household Income
$35,234
Median Earnings
$1,059
Median Rent
$349,700
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Gas station - Full-service gas station on a high-traffic intersection, suitable for continued use or redevelopment for retail and service concepts.
Where is this gas station located?
The property is located at 428 S Main St River Falls, WI.
What is the asking price?
The asking price for this property is $1,500,000.
What are key features of this property?
This property features: Full‑service gas station built in 1968 at a high‑traffic intersection on State Highways 29 and 35 in River Falls; Intersection location with DOT‑listed traffic counts of 9,800 AADT on one highway and 4,800 AADT along Cascade Street; Site across the street from University of Wisconsin–River Falls for steady student, staff, and visitor traffic
