428 S Main St, River Falls, WI 54022

Listing office Property Executives Realty s***@gmail.com Show Phone

Listing date Jun 13, 2025

Source Exprealty

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Overview

This property is currently operating as a full-service gas station, built in 1968. The site is suited to gas and related service activity and may also be considered for redevelopment into other retail or service uses, subject to applicable approvals.

The location is positioned at the intersection of State Highways 29 and 35 in River Falls, providing direct access and strong visibility for passing vehicles. DOT figures cited in the remarks indicate Annual Average Daily Traffic of 9,800 per day and 4,800 AADT along Cascade Street. The property is described as being directly across the street from the University of Wisconsin–River Falls and adjacent to the Radisson Hotel, with restaurants and retail in the surrounding area.

For tenants, buyers, and operators, the combination of ongoing vehicle activity and nearby daytime and travel demand can support branding and customer access for a range of retail and service concepts. Whether evaluating a continued gas-station business or planning a redevelopment strategy, this site offers convenient ingress and an established commercial setting at a heavily traveled crossroads.

Suggested Use

Law Firm Food Market HVAC Service Computer & Electronic Repair Big Box & Wholesale Store Tech Support Center Daycare Center Electrical Service (Bike/Boat/Book/etc) Store (Bike/Boat/Book/etc) Store

Zoning and permitted uses should be independently verified with local authorities.

Location Insight

• Map
• Local Demand

City

River Falls

County

Pierce

State

Wisconsin

Longitude

-92.6275939

Latitude

44.8545545

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FAQs

What type of property is this?

Gas station - Full-service gas station on a high-traffic intersection, suitable for continued use or redevelopment for retail and service concepts.

Where is this gas station located?

The property is located at 428 S Main St River Falls, WI.

What is the asking price?

The asking price for this property is $1,500,000.

What are key features of this property?

This property features: Full‑service gas station built in 1968 at a high‑traffic intersection on State Highways 29 and 35 in River Falls; Intersection location with DOT‑listed traffic counts of 9,800 AADT on one highway and 4,800 AADT along Cascade Street; Site across the street from University of Wisconsin–River Falls for steady student, staff, and visitor traffic