Atlanta Historic Landmark on
For Sale
Contact for pricing
368 Ponce De Leon Avenue NE, Atlanta, GA 30308
Historical 8-bedroom property near Ponce City Market and Beltline.
Property Size10,000 SF
Lot Size1.00 Acre
Price / SF$425
Days on Market712
Property Features for 368 Ponce De Leon Avenue NE
General Information
Standard status
Active
Size
10,000 SF
Class
B
Lot size
1.00 Acre
Property subtype
Hospitality, Special Purpose
Zoning
Commercial
Occupancy
100%
Lease Type
Net
Investment Type
Stabilized
Net Operating Income
$226,800
Building Details
Year Built
1901
Year Renovated
2025
Buildings
2
Stories
3
Units
2
Tenancy
Single
Listing Agency:
KW Commercial First Atlanta
Listed By:
Steve Massell · License #GA
(404) 255-6810
Source:
Crexi
Added: Sep 29, 2024
Changed: Aug 14
Last Checked: Sep 9 at 8:26AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of KW Commercial First Atlanta
Investment Insights
Based on property information with market context.
This Atlanta Historic Landmark, constructed in 1901, spans just over 1 acre. Formerly known as Shady Rest and later as the Big House on Ponce, the property features 8 bedrooms. Located minutes from Ponce City Market, the Beltline, and the Fox Theatre, the site includes an additional large building. This secondary structure has previously functioned as a theater space or recording studio and incorporates a separate apartment at the rear. Architectural details from the 1920s include a marble entrance, unique wood crown moldings, columns, and high ceilings. Zoned C2, the property is suitable for commercial and residential use.
Key Highlights
- Historic Landmark: Own a piece of Atlanta history with this property built in 1901.
- Prime Location: Minutes from Ponce City Market, the Beltline, and the Fox Theatre.
- Large Lot: Over 1 acre of land in a desirable location.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$121,500
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
2.86%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,430,000
$2.4M
Cap Rate 7%
$1,735,714
$1.7M
Cap Rate 9%
$1,350,000
$1.4M
Market Conditions
NOI Build-Up for 10,000 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$216.0K $21.60/SF
− Vacancy
−$21.6K −$2.16/SF
EGI
$194.4K $19.44/SF
− OpEx
−$72.9K −$7.29/SF
NOI
$121.5K $12.15/SF
Area
Atlanta, GA
Vacancy
10.00%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
37.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,430,000
Cap Rate 7%
$1,735,714
Cap Rate 9%
$1,350,000
Alternative Uses
Best Use
Mixed Use
$1.74M
$1.52M – $2.03M
NOI $121,500 @ 7.0% cap · market cap 2.86%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$2.80M
$2.45M – $3.26M
NOI $195,677 @ 7.0% cap · market cap 4.60%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
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Current Use
Location Intelligence
Trade Area within ½ mile
6,185
Businesses Nearby
Explore this area
Business Placement
Demographics for 30308, GA
22,121
Population
16,007
Households
1.4
Avg Household Size
32
Median Age
74%
College-Educated
97%
High-School Grad
1.6 sq mi
ZIP Area
13,826
Density / Sq Mi
$82,420
Median Household Income
$64,696
Median Earnings
$1,824
Median Rent
$387,300
Median Home Value
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Frequently Asked Questions
What type of property is this?
Mixed-use property - Historical 8-bedroom property near Ponce City Market and Beltline.
Where is this mixed-use property located?
The property is located at 368 Ponce De Leon Avenue NE Atlanta, GA.
What is the asking price?
The asking price for this property is $4,250,000.
What are key features of this property?
This property features: Historic Landmark: Own a piece of Atlanta history with this property built in 1901.; Prime Location: Minutes from Ponce City Market, the Beltline, and the Fox Theatre.; Large Lot: Over 1 acre of land in a desirable location.
