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Established Restaurant in Rice Lake
For Sale
$289,900

36 W Marshall Street, Rice Lake, WI 54868

COMMERCIAL - Rice Lake, WI

Property Size4,776 SF
Lot Size0.21 Acres
Price / SF$60.70
Days on Market195

Property Features for 36 W Marshall Street

General Information

Property type Commercial Sale
Property subtype Other
Zoning description Commercial
Interior features Furnished
Elementary school district Rice Lake Area
Middle school district Rice Lake Area
High school district Rice Lake Area
Directions West off N Main St. Property located on SE corner of W Marshall St. and N Wilson St.
Standard status Active
APN 276-1885-15-000
Size 4,776 SF
Lot size 0.21 Acres

Taxes and HOA fees

Tax Year 2025
Tax Description PLAT 16-2 & LOT 17 LOT 17 BLK 14 & W 3 FT LOT 16 BLK 14 ORIGINAL PLAT CITY OF RICE LAKE.
Tax Annual Amount 3408
Legal Description PLAT 16-2 & LOT 17 LOT 17 BLK 14 & W 3 FT LOT 16 BLK 14 ORIGINAL PLAT CITY OF RICE LAKE.

Utilities

Sewer type Public Sewer
Heating system Forced Air
Cooling system Central Air
Water source Public

Building Details

Year built 1940
Building materials Brick, MetalSiding, WoodSiding
Listing Agency: Kaiser Realty Inc
Listed By: Adam Kaiser · License #57633-90
Added: Jan 20 Changed: May 25 Last Checked: Aug 3 at 6:06PM
MLS# 1597975

Copyright © 2026 REALTORS® Association of Northwestern Wisconsin. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Investment Insights

Based on property information with market context.

This is an opportunity to own an established restaurant, a community staple for years. Known as The Milk Pail, this local favorite is situated on a corner location downtown. The property offers over 4700 square feet of space, suitable for continuing the existing tradition or starting a new venture. The building features a large kitchen and ample prep and storage space, providing the potential to expand and meet various business goals and needs. The lot size is 0.209 acres.

Key Highlights

  • Established business with a history as a local favorite.
  • Prime corner location in the downtown area.
  • Spacious interior with over 4700 square feet.

Property Analytics

Current Use

Conventional restaurants

Suggested Use

Top Pick Real Estate Agency Restaurant Building Supply Big Box & Wholesale Store Electrical Service Storage Facility

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

355
Businesses Nearby
Under-served
Demand for This Use

Demographics for 54868, WI

15,785
Population
7,640
Households
2.1
Avg Household Size
44
Median Age
25%
College-Educated
94%
High-School Grad
212.0 sq mi
ZIP Area
74
Density / Sq Mi
$64,567
Median Household Income
$40,474
Median Earnings
$850
Median Rent
$199,300
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
Questions? Ask Rey
Realmo’s AI knows this listing — price, zoning, demand, history. Ask anything.

Frequently Asked Questions

What type of property is this?
Conventional restaurant - Established restaurant with a great corner location in Rice Lake.
Where is this conventional restaurant located?
The property is located at 36 W Marshall Street Rice Lake, WI.
What is the asking price?
The asking price for this property is $289,900.
What are key features of this property?
This property features: Established business with a history as a local favorite.; Prime corner location in the downtown area.; Spacious interior with **over 4700 square feet**.
More about this property
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