Bowling Alley and Entertainment Center

3390 S Virginia St Reno, Reno, NV 89502

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For Sale

$5,000,000

Established bowling alley with consistent cash flow and entertainment options.

Type:Special Purpose

Property size:

24,289 SF

Price / SF:

$205/SF

HighLights

Prime location on South Virginia Street, a high‑visibility corridor.
Established business (High Sierra Lanes) with over 20 years of consistent cash flow and a loyal customer base.
Family entertainment center featuring 24 bowling lanes, gambling machines, arcade, full‑service snack bar, pro shop, and embroidery shop.
Opportunity to purchase the building and/or the business.
Potential for continued operation as a successful entertainment venue or redevelopment of the site.
Owner willing to provide training to the new owner/manager.

We can help!

Listing Contact

Ryan Johnson, CCIM

For Sale

$5,000,000

Established bowling alley with consistent cash flow and entertainment options.

Type:Special Purpose

Property size:

24,289 SF

Price / SF:

$205/SF

Added:: Sep 25, 2025
Days on Market:: 259
Last Refresh:: May 9 at 1:04 am

Property Features for 3390 S Virginia St Reno

General Information

Standard status: Active
Size: 24,289 SF
Property subtype: Special Purpose

Building Details

Year Built: 1958

We can help!

Listing Contact

Ryan Johnson, CCIM

Listing agent Ryan Johnson, CCIM License #NV #BS.1707

Listing office Johnson Group Commercial

Listing date Sep 25, 2025

Source Tcnworldwide

Displayed information is deemed reliable but is not guaranteed and should be independently verified.

All listing content including descriptions, pricing, images are the copyrighted material of Johnson Group Commercial

HighLights

Prime location on South Virginia Street, a high‑visibility corridor.
Established business (High Sierra Lanes) with over 20 years of consistent cash flow and a loyal customer base.
Family entertainment center featuring 24 bowling lanes, gambling machines, arcade, full‑service snack bar, pro shop, and embroidery shop.
Opportunity to purchase the building and/or the business.
Potential for continued operation as a successful entertainment venue or redevelopment of the site.
Owner willing to provide training to the new owner/manager.

Overview

Located on the South Virginia corridor between the Peppermill and Atlantis hotels and casinos, this property features a family entertainment center that has been in business for over twenty years. The center includes 24 bowling lanes, 15 gambling machines, an arcade, a full-service snack bar, a pro shop, and an embroidery shop. The business benefits from a consistent customer base of over 2000 league bowlers, with leagues operating six nights a week. Black light bowling is offered on Friday and Saturday nights, hosted by a DJ. The location is a popular venue for holiday parties and business gatherings. The property is situated approximately a half-mile from the emerging Park Lane development. The location offers high visibility on South Virginia Street. The owner is willing to provide training to a new owner or manager. The business employs seven full-time and approximately 13 part-time employees. The property includes leased land to a billboard company. The property is suitable to keep current use or as a development site.

Local Financial Insights For Retail

Simulate Cap Rate and NOI

NOI Build-Up

Component	$	$/SF
Gross rent	$480.9k	$19.80
− Vacancy	−$41.8k	−$1.72
EGI	$439.1k	$18.08
− OpEx	−$131.7k	−$5.42
NOI	$307.4k	$12.65

24,289 SF · lease $19.80/SF/yr · vacancy 8.70% · expense 30.00%

Alternative Uses

Best Use

Retail

$4.39M

$3.84M – $5.12M (±1% cap)

NOI $307,357 @ 7.0% cap · market cap 6.15%

Second Best

—

no second resolved use

Theoretical Best

Office A

$7.49M

$6.55M – $8.73M (±1% cap)

NOI $523,990 @ 7.0% cap · market cap 10.48%

Zoning and permitted uses should be independently verified with local authorities.

Property Profile Location Intelligence

Current Use by Public Records

High Sierra Lanes Bowling Alley GIT-R-SMOKED Take-out & Catering

Suggested Use

Location Insight

Map
Local Demand

City: Reno
County: Washoe
State: Nevada
Longitude: -119.796
Latitude: 39.4929

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For sale
Bowling alleys
NV
Reno
89502
3390 S Virginia St

What type of property is this?

Bowling alley - Established bowling alley with consistent cash flow and entertainment options.

Where is this bowling alley located?

The property is located at 3390 S Virginia St Reno Reno, NV.

What is the asking price?

The asking price for this property is $5,000,000.

What are key features of this property?

This property features: Prime location on South Virginia Street, a high‑visibility corridor.; Established business (High Sierra Lanes) with over 20 years of consistent cash flow and a loyal customer base.; Family entertainment center featuring **24 bowling lanes**, gambling machines, arcade, full‑service snack bar, pro shop, and embroidery shop.