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    317 PARK AVE E Minocqua, WI 54548

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    For Sale
    $4,500,000

    COMMERCIAL - Minocqua, WI

    Lot size:
    1.04 Acres
    Added:
    Mar 2, 2026
    Days on Market:
    67
    Last Refresh:
    May 8 at 3:06 pm

    Property Features for 317 PARK AVE E

    General Information

    Property type
    Commercial Sale
    Property subtype
    Other
    Bedrooms
    15
    Bathrooms
    12
    Rooms
    Bathroom 2, Bathroom 3, Bedroom 15, Bathroom 9, Bathroom 11, Bathroom 7, Bedroom 14, Bedroom 2, Bedroom 13, Bathroom 6, Bedroom 8, Bathroom 10, Bedroom 5, Bathroom 12, Bathroom 4, Bedroom 3, Bedroom 7, Bedroom 12, Bathroom 1, Bedroom 4, Bathroom 8, Bedroom 1, Bathroom 5, Bedroom 10, Bedroom 6, Bedroom 11, Bedroom 9
    Parking features
    Driveway, Paved or Surfaced
    Exterior features
    Landscaping
    Standard status
    Active
    APN
    MI-3415 & MI-3414
    Lot size
    1.04 Acres

    Taxes and HOA fees

    Tax Year
    2025
    Tax Description
    VILLAGE OF MINOCQUA LOT 2 & PT LOT 1 & E 1/2 LOT 3 BLK 13 LOT 1 CSM V6 P1618 .58CA/.53SA & VILLAGE OF MINOCQUA LOT 1 BLK 13 & PT G.L. 5 SM B3186 LOT 2 CSM V6 P1
    Tax Annual Amount
    14737

    Utilities

    Sewer type
    Public Sewer
    Heating system
    Forced Air, Baseboard, Electric (Heating), Natural Gas
    Cooling system
    Central Air, Window Unit(s)
    Water source
    Public
    Water front features
    Lake Front
    Water front
    1

    Building Details

    Year built
    1906
    Floors in Building
    3
    Number of units
    11
    Flooring type
    Wood, Laminate, Vinyl, Carpet
    Building materials
    Frame, Stucco, WoodSiding
    Roof type
    Shingle, Composition
    Additional Structures
    Outbuilding

    We can help!

    Listing Contact
    PAT VAN HEFTY

    Listing agent PAT VAN HEFTY License #49511 - 90

    Listing office REDMAN REALTY GROUP, LLC 231 Oneida St PO Box 1287, Minocqua, WI

    Listing date Mar 2, 2026

    MLS# 215917

    Copyright © 2026 Greater Northwoods MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    HighLights

    • 343' of sand frontage with southern exposure on Lake Minocqua
    • Prime downtown Minocqua location, walking distance to shopping, dining, and nightlife
    • Established resort with a rich history and proven rental track record
    • Includes a historic home, 4 waterfront cottages, and 6 kitchenette units
    • Favorable zoning allows for various development options: resort, condominiums, marina, etc.
    • Two permanent piers for watercraft

    Overview

    Minocqua Waterfront Resort Investment

    This unique commercial investment opportunity is located in downtown Minocqua. The property, known as Schlecht's Resort, has been family owned and operated for three generations. It features a historic home with a grand entrance, stained glass, and preserved wood details, offering a blend of historical elegance and modern comfort. Surrounding the home are four waterfront cottages and six kitchenette units. The property includes 343 feet of sand frontage with southern exposure on Lake Minocqua, along with two permanent piers. Its location is within walking distance of shopping, dining, and nightlife. The resort has a rich history and rental track record, making it an ideal investment. The property also offers redevelopment potential, allowing for various ventures such as a commercial endeavor, resort, condominiums, or marina, due to favorable zoning. The property is situated on 1.04 acres in Oneida County.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Schlecht Cottages Vacation Rental

    Suggested Use

    Restaurant Real Estate Agency Law Firm Building Supply Spa & Massage Center Auto Repair Shop Hair Salon Gym & Fitness Center Auto Parts Store Nail Salon

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Minocqua
    County
    Oneida
    State
    Wisconsin
    Longitude
    -89.7084261
    Latitude
    45.8677649

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    FAQs

    What type of property is this?
    Resort - Unique commercial investment opportunity on Lake Minocqua with redevelopment potential.
    Where is this resort located?
    The property is located at 317 PARK AVE E Minocqua, WI.
    What is the asking price?
    The asking price for this property is $4,500,000.
    What are key features of this property?
    This property features: 343' of sand frontage with southern exposure on Lake Minocqua; Prime downtown Minocqua location, walking distance to shopping, dining, and nightlife; Established resort with a rich history and proven rental track record
    (715) 892-0298
    We can help!
    Listing Contact
    PAT VAN HEFTY
    Real Estate License ID: 49511 - 90
    Learn More
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

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