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Mixed-Use Commercial Building
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303 E Wisconsin, Portage, WI 53901

Commercial space with street visibility on the main level, plus a first-floor nonprofit tenant responsible for utilities and lawn/snow.

Property Size1,936 SF
Price / SF$129.13
Days on Market132

Property Features for 303 E Wisconsin

General Information

Standard status Active
Size 1,936 SF
Property subtype Retail, Office, Land, Multifamily
Zoning Commercial
Net Operating Income $8,638

Building Details

Year Built 1900
Buildings 1
Stories 2
Units 2
Tenancy Multi
Listing Agency: RE/MAX Preferred Commercial
Listed By: Tyler Roudebush · License #96993-94
Source: Crexi
Added: Apr 30 Changed: Sep 8 Last Checked: Sep 8 at 3:32AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of RE/MAX Preferred Commercial

Investment Insights

Based on property information with market context.

This mixed-use property offers a commercial space on the main level with street visibility. The layout is described as flexible for retail, office, or service-based uses.

The building is positioned in a downtown setting at 303 E Wisconsin St in Portage. The first-floor tenant is a nonprofit group, and the tenant pays all utilities as well as lawn and snow. The public remarks also note that the space is occupied under an in-kind donation.

For buyers seeking a property with both an operating commercial component and an existing first-floor tenant arrangement, this asset presents a straightforward configuration centered on street-facing main-level space.

Key Highlights

  • 303 E Wisconsin St in Portage offers mixed‑use potential with commercial space on the main level
  • Main‑level commercial space has street visibility for retail, office, or service‑based businesses
  • First‑floor tenant is a nonprofit group occupying space under an in‑kind donation

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$23,000
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
9.20%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$460,000 $460.0K
Cap Rate 7%
$328,571 $328.6K
Cap Rate 9%
$255,556 $255.6K
Market Conditions
NOI Build-Up for 1,936 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$41.8K $21.60/SF
− Vacancy
−$5.0K −$2.59/SF
EGI
$36.8K $19.01/SF
− OpEx
−$13.8K −$7.13/SF
NOI
$23.0K $11.88/SF
Area
Columbia County, WI
Vacancy
12.00%
Lease Rate
$21.60 /SF/Yr
Expense Ratio
37.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$460,000
Cap Rate 7%
$328,571
Cap Rate 9%
$255,556

Alternative Uses

Best Use
Mixed Use
$328.6K
$287.5K – $383.3K (±1% cap)
NOI $23,000 @ 7.0% cap · market cap 9.20%
Second Best
Retail
$282.7K
$247.4K – $329.9K (±1% cap)
NOI $19,791 @ 7.0% cap · market cap 7.92%
Theoretical Best
Office A
$434.9K
$380.6K – $507.4K (±1% cap)
NOI $30,446 @ 7.0% cap · market cap 12.18%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Portage Farmers Market Specialty Food Shop Fischer Timothy DDS Dental Office

Suggested Use

Top Pick Dental Office Real Estate Agency HVAC Service Parking Lot & Garage Building Supply Kitchen & Bath Showroom

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

458
Businesses Nearby
20k
Monthly Visits Nearby

Foot Traffic Nearby

Shops & Services 73% Dining 27%
Dollar General Shops & Services
6,362 visits/mo 0.2 miles
Pizza Hut Dining
4,565 visits/mo 0.1 miles
Shell Shops & Services
3,690 visits/mo 0.3 miles
Associated Bank Shops & Services
2,506 visits/mo 0.1 miles
Napa Auto Parts Shops & Services
1,896 visits/mo 0.1 miles

Demographics for 53901, WI

14,924
Population
6,550
Households
2.3
Avg Household Size
42
Median Age
20%
College-Educated
91%
High-School Grad
147.3 sq mi
ZIP Area
101
Density / Sq Mi
$72,244
Median Household Income
$40,914
Median Earnings
$969
Median Rent
$214,300
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Mixed-use property - Commercial space with street visibility on the main level, plus a first-floor nonprofit tenant responsible for utilities and lawn/snow.
Where is this mixed-use property located?
The property is located at 303 E Wisconsin Portage, WI.
What is the asking price?
The asking price for this property is $250,000.
What are key features of this property?
This property features: 303 E Wisconsin St in Portage offers mixed‑use potential with commercial space on the main level; Main‑level commercial space has street visibility for retail, office, or service‑based businesses; First‑floor tenant is a nonprofit group occupying space under an in‑kind donation
(608) 277-2726 Call to check price and availability
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