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Former Neighborhood Shopping Center
For Sale
Contact for pricing
Pending

2410 10th Ave, South Milwaukee, WI 53172

Sunrise Plaza is a former 36,175 SF shopping center on 3.22 acres with extensive gray-box space and about 170 surface parking spaces.

Property Size36,175 SF
Lot Size3.22 Acres
Days on Market102

Property Features for 2410 10th Ave

General Information

Standard status Pending
Size 36,175 SF
Total Parking Spaces 170
Lot size 3.22 Acres
Property subtype Retail
Zoning GC
Occupancy 22%

Site & Location

Highway Access Yes
Road Access Yes

Additional Details

Opportunity Zone Yes

Building Details

Year Built 1958
Units 5
Tenancy Multi
Listing Agency: Colliers - Milwaukee, Wisconsin
Listed By: Blake Gaffney · License #97345-94
Source: Crexi
Added: May 27 Changed: Sep 4 Last Checked: Aug 14 at 7:51AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Colliers - Milwaukee, Wisconsin

Investment Insights

Based on property information with market context.

Sunrise Plaza, located at 2410 10th Avenue in South Milwaukee, is a former neighborhood shopping center offering value-add and redevelopment flexibility. The property totals approximately 36,175 SF and is currently about 22% occupied, with much of the remaining space already gray-boxed for a streamlined repositioning. The site is zoned GC (General Commercial) and sits on 3.22 acres.

The property fronts along 10th Avenue and is surrounded by dense residential neighborhoods, supporting a range of redevelopment approaches. It includes approximately 170 surface parking spaces, which can help accommodate phased or full site plans. The listing notes that the property is within an Opportunity Zone and that there is preliminary municipal openness to Tax Increment Financing (TIF).

For purchase, the offering includes stated earnest money and participation deposit requirements as detailed in the remarks, with a non-contingent earnest money deposit of the greater of $20,000 or 10% of the purchase price, and additional deposits referenced in the listing terms.

Key Highlights

  • Sunrise Plaza at 2410 10th Avenue, South Milwaukee, WI: 36,175 SF former neighborhood shopping center
  • 3.22‑acre site currently 22% occupied, with much of the space already gray‑boxed for redevelopment
  • GC (General Commercial) zoning with approximately 170 surface parking spaces

Property Analytics

Current Use

Cheata Bikes (Bike/Boat/Book/etc) Store

Suggested Use

Top Pick Real Estate Agency Law Firm Dental Office Kitchen & Bath Showroom Computer & Electronic Repair Gym & Fitness Center

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Yes
Highway access
Yes
Paved road access

Location Intelligence

Trade Area within ½ mile

603
Businesses Nearby
Under-served
Demand for This Use

Demographics for 53172, WI

20,795
Population
9,150
Households
2.3
Avg Household Size
42
Median Age
28%
College-Educated
94%
High-School Grad
4.8 sq mi
ZIP Area
4,332
Density / Sq Mi
$70,146
Median Household Income
$42,958
Median Earnings
$1,014
Median Rent
$216,400
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Shopping center - Sunrise Plaza is a former 36,175 SF shopping center on 3.22 acres with extensive gray-box space and about 170 surface parking spaces.
Where is this shopping center located?
The property is located at 2410 10th Ave South Milwaukee, WI.
What is the asking price?
The asking price for this property is $200,000.
What are key features of this property?
This property features: Sunrise Plaza at 2410 10th Avenue, South Milwaukee, WI: 36,175 SF former neighborhood shopping center; 3.22‑acre site currently 22% occupied, with much of the space already gray‑boxed for redevelopment; GC (General Commercial) zoning with approximately 170 surface parking spaces
(262) 490-9309 Call to check price and availability
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