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Retail Property with High Exposure
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2259 Deming Way, Middleton, WI 53562

Retail property near Middleton’s commercial corridor, with strong retail surroundings and immediate access off US Hwy 12/14.

Property Size10,497 SF
Price / SF$256.74
Days on Market235

Property Features for 2259 Deming Way

General Information

Standard status Active
Size 10,497 SF
Property subtype RETAIL

Additional Details

Highway Access Yes
Listing Agency: CBRE, Inc.
Listed By: Dina Stetler
Source: Moodyscre
Added: Jan 6 Changed: Aug 8 Last Checked: Aug 29 at 10:03AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of CBRE, Inc.

Investment Insights

Based on property information with market context.

Available for sale or lease, this retail property is located just off US Hwy 12/14 with immediate access to Middleton’s top commercial corridor and proximity to Greenway Station. The property is positioned for strong visibility along the Beltline.

It is surrounded by national retailers including Costco, Ruth’s Chris Steakhouse, IHOP, Taco Bell, Arby’s, Subway, and Sports Clips. The area also offers convenient access to hospitals, specialty clinics, and West Side Office Park.

Served by the Middleton-Cross Plains Area School District, including Middleton High School, one of the largest and highest performing high schools in the state of Wisconsin.

Key Highlights

  • Retail property with exceptional exposure along the Beltline and immediate access off US Hwy 12/14
  • Near Greenway Station
  • Surrounded by national retailers including Costco, IHOP, Taco Bell, Arby’s, Subway, Sports Clips, and Ruth’s Chris Steakhouse

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$100,629
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
3.73%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,012,580 $2.0M
Cap Rate 7%
$1,437,557 $1.4M
Cap Rate 9%
$1,118,100 $1.1M
Market Conditions
NOI Build-Up for 10,497 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$157.5K $15.00/SF
− Vacancy
−$13.7K −$1.31/SF
EGI
$143.8K $13.70/SF
− OpEx
−$43.1K −$4.11/SF
NOI
$100.6K $9.59/SF
Area
Dane County, WI
Vacancy
8.70%
Lease Rate
$15.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$2,012,580
Cap Rate 7%
$1,437,557
Cap Rate 9%
$1,118,100

Alternative Uses

Best Use
Retail
$1.44M
$1.26M – $1.68M (±1% cap)
NOI $100,629 @ 7.0% cap · market cap 3.73%
Second Best
no second resolved use
Theoretical Best
Office A
$2.44M
$2.13M – $2.85M (±1% cap)
NOI $170,750 @ 7.0% cap · market cap 6.34%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Retail space

Suggested Use

Top Pick HVAC Service (Bike/Boat/Book/etc) Store Grocery & Convenience Store Barber Shop Home Appliance Store Plumbing Service

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

Yes
Highway access

Location Intelligence

Trade Area within ½ mile

1,089
Businesses Nearby

Demographics for 53562, WI

29,092
Population
13,617
Households
2.1
Avg Household Size
40
Median Age
65%
College-Educated
96%
High-School Grad
31.1 sq mi
ZIP Area
935
Density / Sq Mi
$97,241
Median Household Income
$60,688
Median Earnings
$1,394
Median Rent
$495,600
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
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Frequently Asked Questions

What type of property is this?
Retail space - Retail property near Middleton’s commercial corridor, with strong retail surroundings and immediate access off US Hwy 12/14.
Where is this retail space located?
The property is located at 2259 Deming Way Middleton, WI.
What is the asking price?
The asking price for this property is $2,695,000.
What are key features of this property?
This property features: Retail property with exceptional exposure along the Beltline and immediate access off US Hwy 12/14; Near Greenway Station; Surrounded by national retailers including Costco, IHOP, Taco Bell, Arby’s, Subway, Sports Clips, and Ruth’s Chris Steakhouse
(608) 577-0969 Call to check price and availability
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