Hospitality Property with Motel
For Sale
Contact for pricing
211 Wisconsin, Wisconsin Dells, WI 53965
Operational lodging property combining a main-house rental model with a separate 22-unit seasonal motel.
Property Size12,730 SF
Price / SF$172.82
Days on Market97
Property Features for 211 Wisconsin
General Information
Standard status
Active
Size
12,730 SF
Total Parking Spaces
36
Property subtype
Retail, Hospitality
Net Operating Income
$268,926
Additional Details
Business Included
Yes
Building Details
Year Built
1904
Units
2
Listing Agency:
Wisconsin Dells Realty
Listed By:
Sean Sweeney · License #8075494
(608) 836-7433
Source:
Crexi
Added: Jun 4
Changed: Sep 8
Last Checked: Sep 7 at 3:32PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Wisconsin Dells Realty
Investment Insights
Based on property information with market context.
This for-sale hospitality property is set up to operate in multiple ways, with flexibility for a whole-house Airbnb, individual suite rentals, a traditional bed and breakfast, or combinations of those models. The offering also includes a separate 22-unit seasonal motel, providing an additional lodging income stream during peak tourism season. Public remarks note recent operational improvements and expanded Airbnb offerings as part of the current and projected operating approach.
The property is located near downtown Wisconsin Dells, the River Walk, and the Wisconsin River, aligning it with a tourist-oriented demand profile during the area’s busiest periods.
For an investor or owner-operator, the practical value here is operational flexibility within a single ownership: you can structure guest stays across the main house and the seasonal motel according to seasonality and demand. The seller reports current gross income of approximately $380,000 annually and projected gross income of $480,000 to $500,000 over the next several years through continued optimization of the Airbnb, B&B, and motel operations.
The property is located near downtown Wisconsin Dells, the River Walk, and the Wisconsin River, aligning it with a tourist-oriented demand profile during the area’s busiest periods.
For an investor or owner-operator, the practical value here is operational flexibility within a single ownership: you can structure guest stays across the main house and the seasonal motel according to seasonality and demand. The seller reports current gross income of approximately $380,000 annually and projected gross income of $480,000 to $500,000 over the next several years through continued optimization of the Airbnb, B&B, and motel operations.
Key Highlights
- Operational lodging property with a main house rental model plus a separate 22‑unit seasonal motel.
- Can operate the main house as a whole‑house Airbnb, individual suite rentals, a traditional bed and breakfast, or a combination.
- Current gross income is approximately $380,000 annually.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$86,964
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
3.95%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,739,280
$1.7M
Cap Rate 7%
$1,242,343
$1.2M
Cap Rate 9%
$966,267
$966.3K
Market Conditions
NOI Build-Up for 12,730 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$229.1K $18.00/SF
− Vacancy
−$46.1K −$3.62/SF
EGI
$183.1K $14.38/SF
− OpEx
−$96.1K −$7.55/SF
NOI
$87.0K $6.83/SF
Area
Columbia County, WI
Vacancy
20.10%
Lease Rate
$18.00 /SF/Yr
Expense Ratio
52.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$1,739,280
Cap Rate 7%
$1,242,343
Cap Rate 9%
$966,267
Alternative Uses
Best Use
Hotel Hospitality
$1.24M
$1.09M – $1.45M
NOI $86,964 @ 7.0% cap · market cap 3.95%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$2.86M
$2.50M – $3.34M
NOI $200,195 @ 7.0% cap · market cap 9.10%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
4,412
Businesses Nearby
Balanced
Demand for This Use
Explore this area
Business Placement
Demographics for 53965, WI
11,361
Population
6,792
Households
1.7
Avg Household Size
43
Median Age
22%
College-Educated
94%
High-School Grad
168.7 sq mi
ZIP Area
67
Density / Sq Mi
$65,237
Median Household Income
$36,823
Median Earnings
$938
Median Rent
$211,700
Median Home Value
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Bed & breakfast - Operational lodging property combining a main-house rental model with a separate 22-unit seasonal motel.
Where is this bed & breakfast located?
The property is located at 211 Wisconsin Wisconsin Dells, WI.
What is the asking price?
The asking price for this property is $2,200,000.
What are key features of this property?
This property features: Operational lodging property with a main house rental model plus a separate 22‑unit seasonal motel.; Can operate the main house as a whole‑house Airbnb, individual suite rentals, a traditional bed and breakfast, or a combination.; Current gross income is approximately $380,000 annually.
