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Oceanfront Multifamily Investment
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2010 S Ocean Blvd, Myrtle Beach, SC 29577

Fully renovated 65-unit multifamily property on Ocean Boulevard with one-bedroom and studio units.

Property Size28,190 SF
Lot Size0.70 Acres
Price / SF$239.45
Days on Market56

Property Features for 2010 S Ocean Blvd

General Information

Standard status Active
Size 28,190 SF
Class B
Lot size 0.70 Acres
Property subtype Multifamily
Zoning TA-120

Additional Details

Road Access Yes
Sprinkler System Yes
Multifamily Units 65

Building Details

Year Built 1968
Year Renovated 2024
Units 65
Tenancy Multi
Listing Agency: Realty ONE Group Dockside
Listed By: Liat Edri · License #SC
Source: Crexi
Added: Jul 15 Changed: Sep 5 Last Checked: Sep 8 at 4:38AM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Realty ONE Group Dockside

Investment Insights

Based on property information with market context.

This fully renovated 65-unit multifamily property is situated directly on Ocean Boulevard on a prominent corner lot. The building offers one-bedroom units and studio units, with comprehensive interior and systems upgrades completed in 2023–2024.

Improvements include new PEX plumbing throughout, a new sprinkler system and fire alarm installation, and servicing of all standpipes by AAA Fire Protection. Additional upgrades include drywall and interior painting, replacement of kitchen cabinets and countertops in most units, installation of new PTAC AC units, upgraded appliances throughout, and exterior painting and stucco. Mechanical work includes elevator repairs by Calvinder Elevator company and installation of a new 120-gallon boiler.

The offering also includes an additional parcel currently used as a parking lot, totaling approximately 0.70 acres, with a new parking lot developed on Cassandra Lane and landscaping completed per City of Myrtle Beach approved plans. Detailed financial documents, including profit & loss statements, capital expenditure reports, and rent rolls, are available to qualified buyers upon request.

Key Highlights

  • Fully renovated 65‑unit multifamily property on Ocean Blvd (corner lot) in Myrtle Beach, SC 29577, with one‑bedroom and studio units
  • Renovations completed 2023–2024: new PEX water lines, sprinkler system and fire alarm, and servicing of all standpipes with AAA Fire Protection
  • Mechanical and unit upgrades include new PTAC AC units in place, replacement of kitchen cabinets and countertops in most units, and upgraded appliances throughout

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$260,230
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
3.86%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$5,204,600 $5.2M
Cap Rate 7%
$3,717,571 $3.7M
Cap Rate 9%
$2,891,444 $2.9M
Market Conditions
NOI Build-Up for 28,190 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$493.9K $17.52/SF
− Vacancy
−$20.7K −$0.74/SF
EGI
$473.1K $16.78/SF
− OpEx
−$212.9K −$7.55/SF
NOI
$260.2K $9.23/SF
Area
Horry County, SC
Vacancy
4.20%
Lease Rate
$17.52 /SF/Yr
Expense Ratio
45.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$5,204,600
Cap Rate 7%
$3,717,571
Cap Rate 9%
$2,891,444

Alternative Uses

Best Use
Apartment 5plus
$3.72M
$3.25M – $4.34M (±1% cap)
NOI $260,230 @ 7.0% cap · market cap 3.86%
Second Best
no second resolved use
Theoretical Best
Office A
$7.14M
$6.25M – $8.34M (±1% cap)
NOI $500,113 @ 7.0% cap · market cap 7.41%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Rosen Sea Hotel Hotel & Motel Ocean breeze Hotel Hotel & Motel Nameless Art Studios Art Studio The Rusty Reel Bar & Pub

Suggested Use

Top Pick Hair Salon Pharmacy Building Supply Locksmith Carpet & Flooring Store Electrical Service

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

65
Residential units
Yes
Sprinkler system
Yes
Paved road access

Location Intelligence

Trade Area within ½ mile

486
Businesses Nearby

Demographics for 29577, SC

34,109
Population
22,630
Households
1.5
Avg Household Size
48
Median Age
30%
College-Educated
91%
High-School Grad
22.8 sq mi
ZIP Area
1,496
Density / Sq Mi
$48,561
Median Household Income
$33,591
Median Earnings
$1,130
Median Rent
$273,700
Median Home Value

Market

Vacancy Rate% for Multifamily in South region

8.5% 2022
10.2% 2023
11.4% 2024
11.3% 2025
Rey
Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Apartment building - Fully renovated 65-unit multifamily property on Ocean Boulevard with one-bedroom and studio units.
Where is this apartment building located?
The property is located at 2010 S Ocean Blvd Myrtle Beach, SC.
What is the asking price?
The asking price for this property is $6,750,000.
What are key features of this property?
This property features: Fully renovated 65‑unit multifamily property on Ocean Blvd (corner lot) in Myrtle Beach, SC 29577, with one‑bedroom and studio units; Renovations completed 2023–2024: new PEX water lines, sprinkler system and fire alarm, and servicing of all standpipes with AAA Fire Protection; Mechanical and unit upgrades include new PTAC AC units in place, replacement of kitchen cabinets and countertops in most units, and upgraded appliances throughout
(843) 222-6357 Call to check price and availability
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