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Downtown Eau Claire Retail Opportunity
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20 S Barstow St, Eau Claire, WI 54701

Retail space available in revitalizing downtown Eau Claire.

Property Size4,452 SF
Price / SF$150.49
Days on Market2201

Property Features for 20 S Barstow St

General Information

Standard status Active
Size 4,452 SF
Property subtype Retail
Zoning CBD
Investment Type Owner/User

Building Details

Year Built 2016
Stories 6
Units 1
Listing Agency: NAI Commonweal
Listed By: Ryan Erickson · License #WI 58263
Source: Crexi
Added: Aug 21, 2020 Changed: Aug 21 Last Checked: Aug 29 at 9:41PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of NAI Commonweal

Investment Insights

Based on property information with market context.

This property presents a unique opportunity to be part of the revitalization of downtown Eau Claire at Haymarket Landing. The property is suitable for businesses providing food, beverage, music, entertainment, unique retail products, or creative enterprises. The property offers 4452 square feet of space.

Key Highlights

  • Located in the revitalized downtown Eau Claire at Haymarket Landing.
  • Suitable for businesses providing food, beverage, music, or entertainment.
  • Ideal for unique retail products or creative enterprises.

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$42,188
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.30%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$843,760 $843.8K
Cap Rate 7%
$602,686 $602.7K
Cap Rate 9%
$468,756 $468.8K
Market Conditions
NOI Build-Up for 4,452 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$66.8K $15.00/SF
− Vacancy
−$6.5K −$1.46/SF
EGI
$60.3K $13.54/SF
− OpEx
−$18.1K −$4.06/SF
NOI
$42.2K $9.48/SF
Area
Eau Claire County, WI
Vacancy
9.75%
Lease Rate
$15.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$843,760
Cap Rate 7%
$602,686
Cap Rate 9%
$468,756

Alternative Uses

Best Use
Retail
$602.7K
$527.4K – $703.1K (±1% cap)
NOI $42,188 @ 7.0% cap · market cap 6.30%
Second Best
no second resolved use
Theoretical Best
Industrial
$5.02M
$4.40M – $5.86M (±1% cap)
NOI $351,717 @ 7.0% cap · market cap 52.50%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

Current Use

Retail space

Suggested Use

Top Pick Real Estate Agency Building Supply Big Box & Wholesale Store Auto Repair Shop Dental Office Electrical Service

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

1,975
Businesses Nearby

Demographics for 54701, WI

41,346
Population
17,932
Households
2.3
Avg Household Size
35
Median Age
42%
College-Educated
98%
High-School Grad
86.0 sq mi
ZIP Area
481
Density / Sq Mi
$71,406
Median Household Income
$37,658
Median Earnings
$963
Median Rent
$265,000
Median Home Value

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
Rey
Questions? Ask Rey
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Frequently Asked Questions

What type of property is this?
Retail space - Retail space available in revitalizing downtown Eau Claire.
Where is this retail space located?
The property is located at 20 S Barstow St Eau Claire, WI.
What is the asking price?
The asking price for this property is $670,000.
What are key features of this property?
This property features: Located in the revitalized downtown Eau Claire at Haymarket Landing.; Suitable for businesses providing food, beverage, music, or entertainment.; Ideal for unique retail products or creative enterprises.
(715) 832-8707 Call to check price and availability
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