Five-Building Industrial
New
For Sale
$5,400,000
1505 S Central Ave, Marshfield, WI 54449
Industrial facility with multiple buildings and substantial operational space in Marshfield, Wisconsin.
Property Size98,317 SF
Lot Size13.76 Acres
Price / SF$54.92
Days on Market3
Property Features for 1505 S Central Ave
General Information
Standard status
Active
Size
98,317 SF
Lot size
13.76 Acres
Property subtype
Vacant-User
Amenities
Function Industrial Outdoor Storage (IOS)
Long-Standing Industrial Use
Owner-User or Investment Opportunity
Building Details
Building Size
98,317 SF
Year Built
1956
Buildings
5
Listing Agency:
(512) 338-7814
Listed By:
Sharon Monagas · License #License(s): TX: 796286
(512) 338-7814
Source:
Marcusmillichap
Added: Aug 20
Changed: Aug 21
Last Checked: Aug 22 at 3:28AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Sharon Monagas
Investment Insights
Based on property information with market context.
This industrial property comprises five buildings with a combined 98,317 square feet of facility space. Constructed in 1956, the asset is located at 1505 S Central Ave in Marshfield, Wisconsin, and is identified as vacant in the listing title.
The property sits within a central Wisconsin market served by U.S. Highway 10, State Highway 13, and State Highway 97. Marshfield supports industrial, logistics, healthcare, agricultural, alternative energy, and advanced manufacturing activity, with three industrial parks identified in the surrounding market. The city also serves as the headquarters location for Roehl Transport.
The property sits within a central Wisconsin market served by U.S. Highway 10, State Highway 13, and State Highway 97. Marshfield supports industrial, logistics, healthcare, agricultural, alternative energy, and advanced manufacturing activity, with three industrial parks identified in the surrounding market. The city also serves as the headquarters location for Roehl Transport.
Key Highlights
- Five‑building industrial property
- 98,317‑square‑foot facility
- Built in 1956
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$425,738
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
7.88%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$8,514,760
$8.5M
Cap Rate 7%
$6,081,971
$6.1M
Cap Rate 9%
$4,730,422
$4.7M
Market Conditions
NOI Build-Up for 98,317 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$645.0K $6.56/SF
− Vacancy
−$36.8K −$0.37/SF
EGI
$608.2K $6.19/SF
− OpEx
−$182.5K −$1.86/SF
NOI
$425.7K $4.33/SF
Area
Wood County, WI
Vacancy
5.70%
Lease Rate
$6.56 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$8,514,760
Cap Rate 7%
$6,081,971
Cap Rate 9%
$4,730,422
Alternative Uses
Best Use
Warehouse
$7.39M
$6.46M – $8.62M
NOI $516,967 @ 7.0% cap · market cap 9.57%
Second Best
Industrial
$6.08M
$5.32M – $7.10M
NOI $425,738 @ 7.0% cap · market cap 7.88%
Theoretical Best
Specialty Retail
$19.07M
$16.69M – $22.25M
NOI $1,335,155 @ 7.0% cap · market cap 24.73%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
419
Businesses Nearby
Explore this area
Business Placement
Demographics for 54449, WI
26,417
Population
12,455
Households
2.1
Avg Household Size
43
Median Age
27%
College-Educated
94%
High-School Grad
172.4 sq mi
ZIP Area
153
Density / Sq Mi
$66,611
Median Household Income
$43,612
Median Earnings
$812
Median Rent
$194,400
Median Home Value
Market
Vacancy Rate% for Industrial in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Industrial property - Industrial facility with multiple buildings and substantial operational space in Marshfield, Wisconsin.
Where is this industrial property located?
The property is located at 1505 S Central Ave Marshfield, WI.
What is the asking price?
The asking price for this property is $5,400,000.
What are key features of this property?
This property features: Five‑building industrial property; 98,317‑square‑foot facility; Built in 1956
