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High-Performing 3-Flat Investment Property
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120-122 N Franklin Street, Madison, WI 53703

Rare 14-bedroom investment property in a desirable Madison location.

Property SizeContact for details
Days on Market98

Property Features for 120-122 N Franklin Street

General Information

Standard status Active
Total Parking Spaces 6
Property subtype Multifamily
Zoning DR1

Building Details

Year Built 1909
Units 3
Listing Agency: EXIT Realty HGM
Listed By: Imani Jones · License #9532694
Source: Crexi
Added: May 18 Changed: Aug 17 Last Checked: Aug 22 at 6:12PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of EXIT Realty HGM

Investment Insights

Based on property information with market context.

The property at 120-122 N Franklin St presents an opportunity to own a 3-flat investment property featuring a total of 14 bedrooms. Located steps from James Madison Park, the property benefits from its desirable rental location. The property generates over $13,500 per month, with the potential to exceed $14,500 per month. The units feature oversized layouts, available parking, outdoor porches, and classic charm. The property has been well maintained, including a newer boiler installation. It is also being offered as part of the 120-126 N Franklin st portfolio, creating a rare side-by-side 27 bedroom opportunity with significant development potential.

Key Highlights

  • High‑performing 3‑flat generating over $13,500/month in income, with potential to exceed $14,500/month.
  • Located in a desirable rental location steps from James Madison Park.
  • Features 14 bedrooms across oversized units, making it exceptionally easy to rent.

Property Analytics

Current Use

Triplexes

Suggested Use

Top Pick HVAC Service (Bike/Boat/Book/etc) Store Florist Furniture & Home Goods Home Appliance Store Electrical Service

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

4,055
Businesses Nearby

Demographics for 53703, WI

38,512
Population
21,025
Households
1.8
Avg Household Size
27
Median Age
69%
College-Educated
98%
High-School Grad
1.8 sq mi
ZIP Area
21,396
Density / Sq Mi
$46,618
Median Household Income
$27,923
Median Earnings
$1,445
Median Rent
$472,000
Median Home Value

Market

Vacancy Rate% for Multifamily in Midwest region

6.5% 2022
7.5% 2023
7.8% 2024
8% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Triplex - Rare 14-bedroom investment property in a desirable Madison location.
Where is this triplex located?
The property is located at 120-122 N Franklin Street Madison, WI.
What is the asking price?
The asking price for this property is $1,670,000.
What are key features of this property?
This property features: High‑performing 3‑flat generating over $13,500/month in income, with potential to exceed $14,500/month.; Located in a desirable rental location steps from James Madison Park.; Features 14 bedrooms across oversized units, making it exceptionally easy to rent.
(608) 395-7600 Call to check price and availability
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