Retail Location on Bluemound
For Sale
$3,500,000
17740 West Bluemound Road, Brookfield, WI 53045
Former motorsports retail location with high visibility on Bluemound.
Property Size11,736 SF
Price / SF$298.23
Days on Market140
Property Features for 17740 West Bluemound Road
General Information
Standard status
Active
Size
11,736 SF
Property subtype
Retail
Listing Agency:
CBRE, Inc.
(414) 274-1690
Listed By:
Nathan Powers
(414) 274-1690
Source:
Cbre
Added: Mar 25
Changed: Aug 10
Last Checked: Aug 11 at 7:28AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of CBRE, Inc.
Investment Insights
Based on property information with market context.
The property is a former retail location with frontage on W Bluemound Rd in Brookfield. It is situated in a commercial corridor with low vacancy. Site access is right in, right out. The property benefits from synergy among area retail, including Brownstones Shopping Center to the east and The Corridor to the south, as well as an assortment of major retailers to the west. The property has a size of 11736 square feet.
Key Highlights
- High visibility and frontage on W Bluemound Rd.
- Located in a busy, low‑vacancy commercial corridor.
- Right‑in, right‑out site access.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$166,309
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.75%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$3,326,180
$3.3M
Cap Rate 7%
$2,375,843
$2.4M
Cap Rate 9%
$1,847,878
$1.8M
Market Conditions
NOI Build-Up for 11,736 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$246.5K $21.00/SF
− Vacancy
−$8.9K −$0.76/SF
EGI
$237.6K $20.24/SF
− OpEx
−$71.3K −$6.07/SF
NOI
$166.3K $14.17/SF
Area
Waukesha County, WI
Vacancy
3.60%
Lease Rate
$21.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$3,326,180
Cap Rate 7%
$2,375,843
Cap Rate 9%
$1,847,878
Alternative Uses
Best Use
Retail
$2.38M
$2.08M – $2.77M
NOI $166,309 @ 7.0% cap · market cap 4.75%
Second Best
—
—
no second resolved use
Theoretical Best
Flex RnD
$5.99M
$5.24M – $6.99M
NOI $419,280 @ 7.0% cap · market cap 11.98%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
955
Businesses Nearby
584k
Monthly Visits Nearby
Explore this area
Business Placement
Foot Traffic Nearby
Apparel 38%
Dining 23%
Groceries 18%
Shops & Services 18%
DICK'S Sporting Goods
Apparel
59,097 visits/mo
0.2 miles
Metro Market
Groceries
47,094 visits/mo
0.1 miles
T.J. Maxx
Apparel
45,335 visits/mo
0.2 miles
Total Wine & More
Groceries
40,689 visits/mo
0.3 miles
Hobby Lobby
Shops & Services
38,675 visits/mo
0.3 miles
Demographics for 53045, WI
23,651
Population
10,061
Households
2.4
Avg Household Size
45
Median Age
62%
College-Educated
98%
High-School Grad
14.4 sq mi
ZIP Area
1,642
Density / Sq Mi
$116,541
Median Household Income
$62,417
Median Earnings
$1,867
Median Rent
$443,500
Median Home Value
Market
Vacancy Rate% for Retail in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Retail space - Former motorsports retail location with high visibility on Bluemound.
Where is this retail space located?
The property is located at 17740 West Bluemound Road Brookfield, WI.
What is the asking price?
The asking price for this property is $3,500,000.
What are key features of this property?
This property features: High visibility and frontage on W Bluemound Rd.; Located in a busy, low‑vacancy commercial corridor.; Right‑in, right‑out site access.
