Renovated Mixed-Use Brick
New
For Sale
$569,000
120-124 E Main Street, Stoughton, WI 53589
Business/Comm, Stoughton, WI
Property Size4,698 SF
Lot Size0.06 Acres
Price / SF$121.12
Days on Market3
Property Features for 120-124 E Main Street
General Information
Property type
Commercial Sale
Property subtype
Other
Zoning
Comm
Parking features
Offsite
Interior features
Alley, Public rest rooms, Residential unit(s), 3 phase electric, Display window, Inside storage
Lot features
Business district, High Traffic Location, Near Major Highway
Directions
Main Street (Hwy 51)
Subdivision
STOUGHTON - C
Standard status
Active
APN
0511-081-2305-8
Size
4,698 SF
Lot size
0.06 Acres
Taxes and HOA fees
Tax Year
2025
Tax Annual Amount
6948
Amenities
wood floors
13 foot ceilings
exposed brick walls
tinned ceiling
Building Details
Year built
1882
Number of units
1
Roof type
Membrane
Additional Structures
Storage
Listing Agency:
Stark Company, REALTORS
(608) 873-8181
Listed By:
Jay Spiegel
(608) 219-0376
Added: Sep 16
Last Checked: Sep 18 at 8:06AM
MLS# 2032021
Copyright © 2026 REALTORS® Association of South Central Wisconsin. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.
Investment Insights
Based on property information with market context.
Located at 120-124 E Main Street in Stoughton, this 4,698-square-foot mixed-use property combines a commercial main level with an upper-floor residential unit. The building dates to 1882 and sits on a 0.06-acre parcel within Comm zoning.
The commercial area offers an open layout with 13-foot ceilings, wood flooring, brick architectural detailing, a tin ceiling, display windows, inside storage, public restrooms, and three-phase electric service. The renovated apartment includes three bedrooms, one and a half bathrooms, wood floors, and a large eat-in kitchen. Offsite parking is provided, and the roof is constructed with a membrane system.
The commercial area offers an open layout with 13-foot ceilings, wood flooring, brick architectural detailing, a tin ceiling, display windows, inside storage, public restrooms, and three-phase electric service. The renovated apartment includes three bedrooms, one and a half bathrooms, wood floors, and a large eat-in kitchen. Offsite parking is provided, and the roof is constructed with a membrane system.
Key Highlights
- 4,698‑square‑foot mixed‑use building on a 0.06‑acre parcel
- Main‑level commercial space with an open layout and 13‑foot ceilings
- Renovated upper apartment with 3 bedrooms and 1.5 baths
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$45,037
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
7.92%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$900,740
$900.7K
Cap Rate 7%
$643,386
$643.4K
Cap Rate 9%
$500,411
$500.4K
Market Conditions
NOI Build-Up for 4,698 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$70.5K $15.00/SF
− Vacancy
−$6.1K −$1.31/SF
EGI
$64.3K $13.70/SF
− OpEx
−$19.3K −$4.11/SF
NOI
$45.0K $9.59/SF
Area
Dane County, WI
Vacancy
8.70%
Lease Rate
$15.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$900,740
Cap Rate 7%
$643,386
Cap Rate 9%
$500,411
Alternative Uses
Best Use
Mixed Use
$815.4K
$713.5K – $951.4K
NOI $57,081 @ 7.0% cap · market cap 10.03%
Second Best
Retail
$643.4K
$563.0K – $750.6K
NOI $45,037 @ 7.0% cap · market cap 7.92%
Theoretical Best
Office A
$1.09M
$955.3K – $1.27M
NOI $76,420 @ 7.0% cap · market cap 13.43%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
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Open Analytics
Current Use
Lease Details
Multi-tenant
Tenancy
Location Intelligence
Trade Area within ½ mile
601
Businesses Nearby
Explore this area
Business Placement
Demographics for 53589, WI
19,888
Population
9,014
Households
2.2
Avg Household Size
45
Median Age
40%
College-Educated
96%
High-School Grad
85.0 sq mi
ZIP Area
234
Density / Sq Mi
$93,509
Median Household Income
$52,809
Median Earnings
$1,150
Median Rent
$318,300
Median Home Value
Check the figures for this property
Cap Rate, Value Estimation, Potential NOI and more
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Market
Vacancy Rate% for Retail in Midwest region
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Frequently Asked Questions
What type of property is this?
Mixed-use property - Two-level property pairs open commercial space with a renovated three-bedroom apartment and shared downtown placement.
Where is this mixed-use property located?
The property is located at 120-124 E Main Street Stoughton, WI.
What is the asking price?
The asking price for this property is $569,000.
What are key features of this property?
This property features: 4,698‑square‑foot mixed‑use building on a 0.06‑acre parcel; Main‑level commercial space with an open layout and 13‑foot ceilings; Renovated upper apartment with 3 bedrooms and 1.5 baths
