Hilton Scotts Valley
For Sale
Contact for pricing
6001 La Madrona Drive Santa, Santa Cruz, CA 95060
178-key Hilton in Santa Cruz, unencumbered by management.
Days on Market248
Property Features for 6001 La Madrona Drive Santa
General Information
Standard status
Active
Property subtype
Traditional
Listing Agency:
(646) 425-5632
Listed By:
Joseph Cuomo · License #FL #SL3614391
Source:
Alchemyrea
Added: Nov 25, 2025
Changed: Jul 10
Last Checked: Jul 30 at 4:28AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Joseph Cuomo
Investment Insights
Based on property information with market context.
Offered is the fee simple interest in the 178-key Hilton Scotts Valley in Santa Cruz, California. The property is offered unencumbered by management and debt, presenting a substantial discount to replacement cost. A long-term license agreement is available to maintain the Hilton flag upon completion of the Property Improvement Plan (PIP). The property offers strong operational upside through improved performance post-transition from institutional REIT ownership and third-party management. Unique upside potential is supported by a competitive set with metrics of near-$200 RevPAR and consistent mid-70% occupancy. The competitive set RevPAR grew 5% year over year, significantly outpacing the national average. The property's basis is compelling relative to replacement cost in high-barrier Santa Cruz County, a coastal destination with approximately 3 million annual visitors. Plans are advancing for the 58-acre Scotts Valley Town Center Mixed-Use Development, which will bring new housing, shops, restaurants, and public space to the downtown corridor. Scotts Valley has historically acted as a tech incubator for blue-chip tech firms like Netflix, Seagate, and Texas Instruments and remains influential today with easy access to Silicon Valley. This is a compelling time to invest in Northern California with Silicon Valley proximity, AI-driven market tailwinds, and re-energized Bay Area investor sentiment.
Key Highlights
- Substantial discount to replacement cost in high‑barrier Santa Cruz County.
- Unencumbered by management and debt, offering operational upside through improved performance.
- Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
307
Businesses Nearby
Explore this area
Business Placement
Demographics for 95060, CA
47,931
Population
20,181
Households
2.4
Avg Household Size
39
Median Age
55%
College-Educated
94%
High-School Grad
54.5 sq mi
ZIP Area
879
Density / Sq Mi
$106,040
Median Household Income
$46,231
Median Earnings
$2,356
Median Rent
$1,189,300
Median Home Value
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Frequently Asked Questions
What type of property is this?
Hotel - 178-key Hilton in Santa Cruz, unencumbered by management.
Where is this hotel located?
The property is located at 6001 La Madrona Drive Santa Santa Cruz, CA.
What are key features of this property?
This property features: Substantial discount to replacement cost in high‑barrier Santa Cruz County.; Unencumbered by management and debt, offering operational upside through improved performance.; Ability to maintain the Hilton flag via a long‑term license agreement with PIP completion.
