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Mixed-Use Property with Lounge
New
For Sale
$749,900

119 Brown St, Rhinelander, WI 54501

The building combines a lounge and restaurant with commercial rentals, guest rooms, and an apartment.

Property Size8,490 SF
Price / SF$88.33
Days on Market7

Property Features for 119 Brown St

General Information

Standard status Active
Size 8,490 SF
Property subtype Commercial

Building Details

Year Built 1905
Listing Agency: FIRST WEBER - RHINELANDER
Listed By: Linda Moore · License #1636
Source: Dreamnorthre
Added: Sep 30 Last Checked: Oct 2 at 5:32PM

Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of FIRST WEBER - RHINELANDER

Investment Insights

Based on property information with market context.

At 119 Brown St, this mixed-use property contains a lounge and restaurant, two commercial rental units, five upper-level rooms with 3/4 bathrooms, and a two-bedroom apartment. The hotel building dates to 1905, with the lounge added in 1927. Site improvements include a large parking lot and a 37-by-20 garage at the rear.

Key Highlights

  • Lounge and restaurant are part of the mixed‑use property
  • Two commercial rental units
  • Five upper rooms with 3/4 bathrooms

Financial Insights

Estimated NOI and Cap Rate

NOI / Yr
$62,580
Cap Rate
8.35%
Suggested Prices Based on Cap Rates
Cap Rate 5%
$1,251,600 $1.3M
Cap Rate 7%
$894,000 $894.0K
Cap Rate 9%
$695,333 $695.3K
Market Conditions
NOI Build-Up for 8,490 SF
Gross rent
$110.0K $12.96/SF
− Vacancy
−$9.9K −$1.17/SF
EGI
$100.1K $11.79/SF
− OpEx
−$37.5K −$4.42/SF
NOI
$62.6K $7.37/SF
Area
Oneida County, WI
Vacancy
9.00%
Lease Rate
$12.96 /SF/Yr
Expense Ratio
37.50%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap Rate 5%
$1,251,600
Cap Rate 7%
$894,000
Cap Rate 9%
$695,333

Alternative Uses

Best Use
Specialty Retail
$1.59M
$1.40M – $1.86M (±1% cap)
NOI $111,635 @ 7.0% cap · market cap 14.89%
Second Best
Mixed Use
$894.0K
$782.3K – $1.04M (±1% cap)
NOI $62,580 @ 7.0% cap · market cap 8.35%
Theoretical Best
Industrial
$3.97M
$3.48M – $4.64M (±1% cap)
NOI $278,160 @ 7.0% cap · market cap 37.09%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

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Current Use

Hotels

Suggested Use

Top Pick Parking Lot & Garage Pharmacy Electrical Service Computer & Electronic Repair Building Supply Garden Center

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Location Intelligence

Trade Area within ½ mile

840
Businesses Nearby
82k
Monthly Visits Nearby

Foot Traffic Nearby

Dining 34% Apparel 30% Shops & Services 29% Home Improvements & Furnishings 8%
T.J. Maxx Apparel
22,746 visits/mo 0.1 miles
McDonald's Dining
19,139 visits/mo 0.2 miles
Holiday Station Store Shops & Services
7,151 visits/mo 0.3 miles
Burger King Dining
6,467 visits/mo 0.3 miles
Trig's Ace Hardware Home Improvements & Furnishings
4,961 visits/mo 0.1 miles

Demographics for 54501, WI

20,591
Population
12,754
Households
1.6
Avg Household Size
48
Median Age
26%
College-Educated
96%
High-School Grad
366.3 sq mi
ZIP Area
56
Density / Sq Mi
$68,602
Median Household Income
$37,578
Median Earnings
$831
Median Rent
$194,900
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
View Realmo Analytics

Market

Vacancy Rate% for Retail in Midwest region

8% 2020
7.3% 2021
6.5% 2022
6% 2023
5.7% 2024
6.3% 2025
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Frequently Asked Questions

What type of property is this?
Mixed-use property - The building combines a lounge and restaurant with commercial rentals, guest rooms, and an apartment.
Where is this mixed-use property located?
The property is located at 119 Brown St Rhinelander, WI.
What is the asking price?
The asking price for this property is $749,900.
What are key features of this property?
This property features: Lounge and restaurant are part of the mixed‑use property; Two commercial rental units; Five upper rooms with 3/4 bathrooms
More about this property
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