Mixed-Use Commercial
For Sale
$289,000
10524 GEORGE AVE, Auburndale, WI 54412
Winery, barbershop, and a newly vacant commercial unit with basement storage offer multiple ways to operate under one roof.
Property Size3,564 SF
Price / SF$81.09
Days on Market97
Property Features for 10524 GEORGE AVE
General Information
Standard status
Active
Size
3,564 SF
Property subtype
Multi-Unit (2-4)
Zoning
residential / light commercial
Additional Details
Business Included
Yes
Amenities
Lot Size Acres: 0.28
Asphalt Roof, Rubber Roof
Sewer Type: Community
Percentage of Tax that is Deductable: 0
Carpet Floor, Linoleum Floor, Tile Floor
Forced Air Heating
Sale, Sale Type: Foreclosure
School District: Auburndale School District
Basement Type: Partial
One Story, Built in 1910, Renovation Year: 2005
Property Zone Type: 200, Above Area Square Feet: 3564
3 Half Baths
Water Source: Private Well
Amps: 200
Construction Type: Frame
Brick Siding, Vinyl Siding
Building Details
Year Built
1910
Tenancy
Multi
Listing Agency:
FLYING EAGLE REALTY LLC
Listed By:
Dan Hafenbredl · License #6040890
(715) 321-4489
Source:
Doyle-realty
Added: Jun 2
Changed: Sep 5
Last Checked: Sep 5 at 7:24AM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of FLYING EAGLE REALTY LLC
Investment Insights
Based on property information with market context.
The George St. Building includes an active winery, an established barber shop, and a newly vacant commercial unit totaling approximately 3,500 feet of combined commercial space. The barber shop is located in a historic 1910 Auburndale bank building and has been operated by a long-time tenant. The additional commercial unit, about 1,956 square feet, was most recently used as a sports therapy space and includes a full basement beneath the unit. The property also provides basement storage for the winery operations.
The winery portion is positioned behind the bank, with the owners having operated the business for many years. A state-inspected area used by the winery is available for wine or food production. The building sits in the thriving village of Auburndale, centrally located between Marshfield and Stevens Point. Zoning is residential/light commercial.
This setup can fit an owner-operator seeking to continue winery production with storage and a dedicated inspected area, while also providing space that can be repurposed for a variety of business uses consistent with the residential/light commercial zoning. The presence of multiple established components and an available unit may appeal to buyers looking to consolidate compatible uses in one property. The business and real estate are both being offered for sale, with options to buy the real estate alone and tailor the vacant unit’s next use.
The winery portion is positioned behind the bank, with the owners having operated the business for many years. A state-inspected area used by the winery is available for wine or food production. The building sits in the thriving village of Auburndale, centrally located between Marshfield and Stevens Point. Zoning is residential/light commercial.
This setup can fit an owner-operator seeking to continue winery production with storage and a dedicated inspected area, while also providing space that can be repurposed for a variety of business uses consistent with the residential/light commercial zoning. The presence of multiple established components and an available unit may appeal to buyers looking to consolidate compatible uses in one property. The business and real estate are both being offered for sale, with options to buy the real estate alone and tailor the vacant unit’s next use.
Key Highlights
- George St. Building includes an active winery plus a long‑established barber shop
- Historic 1910 Auburndale bank building houses the barber shop with an established tenant
- Newer commercial unit (~1956 SF) is newly vacant; previously used as a sports therapy place
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$25,454
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
8.81%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$509,080
$509.1K
Cap Rate 7%
$363,629
$363.6K
Cap Rate 9%
$282,822
$282.8K
Market Conditions
NOI Build-Up for 3,564 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$40.6K $11.40/SF
− Vacancy
−$4.3K −$1.20/SF
EGI
$36.4K $10.20/SF
− OpEx
−$10.9K −$3.06/SF
NOI
$25.5K $7.14/SF
Area
Wood County, WI
Vacancy
10.50%
Lease Rate
$11.40 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$509,080
Cap Rate 7%
$363,629
Cap Rate 9%
$282,822
Alternative Uses
Best Use
Healthcare Medical
$613.8K
$537.1K – $716.1K
NOI $42,968 @ 7.0% cap · market cap 14.87%
Second Best
Office B
$452.5K
$395.9K – $527.9K
NOI $31,675 @ 7.0% cap · market cap 10.96%
Theoretical Best
Specialty Retail
$691.4K
$605.0K – $806.7K
NOI $48,399 @ 7.0% cap · market cap 16.75%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Lease Details
Multi-tenant
Tenancy
Turnkey business
Opportunity
Location Intelligence
Trade Area within ½ mile
43
Businesses Nearby
Well-served
Demand for This Use
Explore this area
Business Placement
Demographics for 54412, WI
2,046
Population
908
Households
2.3
Avg Household Size
44
Median Age
15%
College-Educated
92%
High-School Grad
71.1 sq mi
ZIP Area
29
Density / Sq Mi
$80,872
Median Household Income
$47,066
Median Earnings
$648
Median Rent
$211,400
Median Home Value
Market
Vacancy Rate% for Office in Midwest region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Medical Office Space - Winery, barbershop, and a newly vacant commercial unit with basement storage offer multiple ways to operate under one roof.
Where is this medical office space located?
The property is located at 10524 GEORGE AVE Auburndale, WI.
What is the asking price?
The asking price for this property is $289,000.
What are key features of this property?
This property features: George St. Building includes an active winery plus a long‑established barber shop; Historic 1910 Auburndale bank building houses the barber shop with an established tenant; Newer commercial unit (~1956 SF) is newly vacant; previously used as a sports therapy place
