Downtown Monroe Landmark Hospitality
For Sale
Contact for pricing
100 S Broad St, Monroe, GA 30655
Turnkey restaurant with expansion potential in historic downtown.
Property Size10,000 SF
Price / SF$350
Days on Market208
Property Features for 100 S Broad St
General Information
Standard status
Active
Size
10,000 SF
Class
C
Property subtype
Retail
Zoning
B2
Occupancy
100%
Building Details
Year Built
1900
Year Renovated
2020
Buildings
1
Stories
2
Listing Agency:
Purvis Realty Group
(678) 635-7020
Listed By:
Nathan Purvis · License #GA 258501
Source:
Crexi
Added: Jan 24
Changed: Aug 17
Last Checked: Aug 19 at 6:17PM
Displayed information is deemed reliable but is not guaranteed and should be independently verified. All listing content including descriptions, pricing, images are the copyrighted material of Purvis Realty Group
Investment Insights
Based on property information with market context.
Located in the heart of Downtown Monroe, also known as the "Antiques Capital of Georgia," 100 S Broad Street is a multi-level hospitality and concept space positioned at the city's iconic intersection. The property contains over 10,000 square feet across two levels. The main level is currently home to The Roe, a dining destination, and showcases exposed brick, timber beams, and the restored Farmers Bank vault. It also features a high-capacity outdoor patio with a translucent roof and industrial lighting for year-round dining. The main floor includes a fully equipped commercial kitchen, walk-in refrigeration, and polished concrete floors. Optional inclusion of all furniture, fixtures, and equipment is available. Beneath the main floor is approximately 5,000 square feet of unfinished space with a raw stone and brick foundation. The lower level is suited for a speakeasy, cigar lounge, or private event venue. The footprint allows for a secondary, independent concept to operate alongside the restaurant, or for expanded prep kitchens, brewery infrastructure, or centralized operations for a multi-unit hospitality group. The property benefits from visibility, foot traffic, and proximity to retailers. It offers immediate cash flow and a development opportunity.
Key Highlights
- Prime "Main & Main" location in Monroe's historic district, offering exceptional visibility and foot traffic.
- Turnkey operation with established restaurant (The Roe) and option to include all furniture, fixtures, and equipment.
- Significant value‑add opportunity with 5,000 sq ft of unfinished lower level space ideal for a speakeasy, lounge, or event venue.
Financial Insights
Estimated NOI and Cap Rate
NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$160,704
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
4.59%
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$3,214,080
$3.2M
Cap Rate 7%
$2,295,771
$2.3M
Cap Rate 9%
$1,785,600
$1.8M
Market Conditions
NOI Build-Up for 10,000 SF
Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent.
EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs.
OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements.
NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$230.4K $23.04/SF
− Vacancy
−$16.1K −$1.61/SF
EGI
$214.3K $21.43/SF
− OpEx
−$53.6K −$5.36/SF
NOI
$160.7K $16.07/SF
Area
Walton County, GA
Vacancy
7.00%
Lease Rate
$23.04 /SF/Yr
Expense Ratio
25.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates
Cap rates vary significantly by property type, market, and asset quality.
Typical U.S. stable-market ranges:
Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+)
Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand)
Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically)
Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher)
Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk)
Self-Storage — 5.5% to 7.5%
Medical Office — 6.0% to 7.5%
Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term
Rules of thumb:
Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%).
Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C.
Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI.
Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$3,214,080
Cap Rate 7%
$2,295,771
Cap Rate 9%
$1,785,600
Alternative Uses
Best Use
Specialty Retail
$2.30M
$2.01M – $2.68M
NOI $160,704 @ 7.0% cap · market cap 4.59%
Second Best
—
—
no second resolved use
Theoretical Best
Office A
$2.81M
$2.46M – $3.28M
NOI $196,560 @ 7.0% cap · market cap 5.62%
Zoning and permitted uses should be independently verified with authorities.
Property Analytics
Property Profile
Current Use
Location Intelligence
Trade Area within ½ mile
800
Businesses Nearby
Under-served
Demand for This Use
Explore this area
Business Placement
Demographics for 30655, GA
27,541
Population
10,212
Households
2.7
Avg Household Size
38
Median Age
22%
College-Educated
84%
High-School Grad
83.0 sq mi
ZIP Area
332
Density / Sq Mi
$68,292
Median Household Income
$39,472
Median Earnings
$1,099
Median Rent
$290,900
Median Home Value
Market
Vacancy Rate% for Retail in South region
Questions? Ask Rey
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Frequently Asked Questions
What type of property is this?
Conventional restaurant - Turnkey restaurant with expansion potential in historic downtown.
Where is this conventional restaurant located?
The property is located at 100 S Broad St Monroe, GA.
What is the asking price?
The asking price for this property is $3,500,000.
What are key features of this property?
This property features: Prime "Main & Main" location in Monroe's historic district, offering exceptional visibility and foot traffic.; Turnkey operation with established restaurant (The Roe) and option to include all furniture, fixtures, and equipment.; Significant value‑add opportunity with 5,000 sq ft of unfinished lower level space ideal for a speakeasy, lounge, or event venue.
