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Two-Tenant Retail Plaza
For Sale
$425,000

698 E New Hope Road, Goldsboro, NC 27534

Commercial Sale, Goldsboro, NC

Property Size2,370 SF
Lot Size0.45 Acres
Price / SF$179.32
Days on Market538

Property Features for 698 E New Hope Road

General Information

Property type Commercial Sale
Property subtype Other
Zoning GB
Standard status Active
Size 2,370 SF
Lot size 0.45 Acres

Taxes and HOA fees

Tax Year 2024
Tax Description 698 E New Hope Rd
Tax Annual Amount 1119
Legal Description 698 E New Hope Rd

Building Details

Year built 1990
Floors in Building 1
Listing Agency: Century 21 Triangle Group · Century 21 Real Estate
Listed By: Marguerite Greene · License #283390
Added: Apr 16, 2025 Changed: Aug 19 Last Checked: Oct 5 at 2:06AM
MLS# 10089660

Copyright © 2026 Doorify MLS. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Investment Insights

Based on property information with market context.

This retail property contains 2370 square feet within a two-tenant plaza on a 0.45-acre parcel. The primary space operates as a hair salon, with fixtures available for negotiation. A smaller office space is leased on a yearly basis, with the current lease expiring in April 2026. Built in 1990, the property carries GB, or General Business, zoning and is located within the Wayne County Planning District.

Listed permitted uses include barber/beauty shop, day care centers, clubs and lodges, nonprofit organizations, restaurant, church, martial arts school, automobile service, bank/ATM, bakery, clinic, medical and therapeutic operations, and convenience stores. The property is located in Goldsboro, North Carolina.

Key Highlights

  • 2370 square feet on a 0.45‑acre parcel
  • Two‑tenant plaza with an operating hair salon in the primary space
  • Small office space leased yearly through April 2026

Financial Insights

Estimated NOI and Cap Rate

NOI = area × lease_rate × (100 − vacancy) / 100 × (1 − expense_ratio). Net Operating Income — what the owner takes home each year before mortgage payments and income tax. Effective rent (asking rent minus vacancy losses) minus operating costs (taxes, insurance, maintenance, management).
NOI / Yr
$29,086
Cap rate = NOI / list price × 100. Capitalization rate — annual return on a fully cash purchase, before financing. NOI divided by price. Higher means more income per dollar invested, but usually also more risk or older condition. 5–8% is typical for stabilized commercial property; double digits often signal distressed deals.
Cap Rate
6.84%
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$581,720 $581.7K
Cap Rate 7%
$415,514 $415.5K
Cap Rate 9%
$323,178 $323.2K
Market Conditions
NOI Build-Up for 2,370 SF Vacancy — income lost from leasable area expected to sit empty during the year, subtracted from gross rent. EGI (Effective Gross Income) — gross rent minus vacancy losses, the realistic income before paying operating costs. OpEx (Operating Expenses) — recurring costs to operate the property (property tax, insurance, utilities, maintenance, management); excludes financing and capital improvements. NOI (Net Operating Income) — income a property generates after operating costs but before financing and taxes.
Gross rent
$42.7K $18.00/SF
− Vacancy
−$1.1K −$0.47/SF
EGI
$41.6K $17.53/SF
− OpEx
−$12.5K −$5.26/SF
NOI
$29.1K $12.27/SF
Area
Wayne County, NC
Vacancy
2.60%
Lease Rate
$18.00 /SF/Yr
Expense Ratio
30.00%
Simulate Cap Rate and NOI
Suggested Prices Based on Cap Rates Cap rates vary significantly by property type, market, and asset quality. Typical U.S. stable-market ranges: Multifamily — 4.5% to 6.5% (Class A in primary markets often sub-5%; Class C in secondary markets 6%+) Industrial / Logistics — 5.0% to 7.0% (compressed heavily in recent years due to e-commerce demand) Office — 6.5% to 9%+ (wide spread post-2020; CBD Class A vs. suburban Class B varies dramatically) Retail — 5.5% to 8.5% (grocery-anchored on the low end, unanchored strip centers higher) Hospitality / Hotels — 7.5% to 10%+ (higher due to operational risk) Self-Storage — 5.5% to 7.5% Medical Office — 6.0% to 7.5% Net Lease (single tenant, credit) — 5.0% to 7.0% depending on tenant credit and lease term Rules of thumb: Primary markets (NYC, SF, LA, Boston, DC) trade at lower cap rates than secondary/tertiary markets, often by 100–200 bps (bps, aka basis points; 1 bp = 0.01%). Class A assets trade ~50–150 bps tighter than Class B, and Class B tighter than Class C. Cap rates move inversely with price — a lower cap rate means a higher price for the same NOI. Spread to the 10-year Treasury is a common benchmark; historically 200–400 bps over the 10-year.
Cap Rate 5%
$581,720
Cap Rate 7%
$415,514
Cap Rate 9%
$323,178

Alternative Uses

Best Use
Retail
$415.5K
$363.6K – $484.8K (±1% cap)
NOI $29,086 @ 7.0% cap · market cap 6.84%
Second Best
—
—
no second resolved use
Theoretical Best
Specialty Retail
$1.91M
$1.67M – $2.22M (±1% cap)
NOI $133,378 @ 7.0% cap · market cap 31.38%
Zoning and permitted uses should be independently verified with authorities.

Property Analytics

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Current Use

Hair Cut Co Hair Salon

Suggested Use

Top Pick Parking Lot & Garage HVAC Service Pharmacy Auto Parts Store Restaurant Grocery & Convenience Store

Score = modeled unmet demand for each use within ~1 mi (higher = bigger opportunity). Zoning and permitted uses should be independently verified with local authorities.

Lease Details

1
Office units
Multi-tenant
Tenancy
Turnkey business
Opportunity

Location Intelligence

Trade Area within ½ mile

83
Businesses Nearby
24k
Monthly Visits Nearby

Foot Traffic Nearby

Groceries 84% Shops & Services 16%
Food Lion Grocery Store Groceries
19,754 visits/mo 0.3 miles
Family Dollar Shops & Services
3,777 visits/mo 0.3 miles

Demographics for 27534, NC

30,844
Population
15,158
Households
2
Avg Household Size
38
Median Age
29%
College-Educated
91%
High-School Grad
73.1 sq mi
ZIP Area
422
Density / Sq Mi
$59,950
Median Household Income
$39,686
Median Earnings
$1,106
Median Rent
$187,700
Median Home Value
Check the figures for this property Cap Rate, Value Estimation, Potential NOI and more
View Realmo Analytics

Market

Vacancy Rate% for Retail in South region

7% 2020
6.2% 2021
5.1% 2022
4.8% 2023
4.9% 2024
5.4% 2025
Rey
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Frequently Asked Questions

What type of property is this?
Retail space - General Business zoning with listed permits for restaurant, clinic, bakery, and convenience store uses.
Where is this retail space located?
The property is located at 698 E New Hope Road Goldsboro, NC.
What is the asking price?
The asking price for this property is $425,000.
What are key features of this property?
This property features: 2370 square feet on a 0.45‑acre parcel; Two‑tenant plaza with an operating hair salon in the primary space; Small office space leased yearly through April 2026
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