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    522 E Wilson St Madison, WI 53703

    For Sale
    $10,500,000

    5+ Unit Lot,City - Madison, WI

    Lot size:
    1.53 Acres
    Days on Market:
    68
    Last Refresh:
    Dec 5 at 2:06 am

    Property Features for 522 E Wilson St

    General Information

    Property type
    Land
    Property subtype
    Other
    Standard status
    Active
    Zoning
    multiple
    APN
    0709-133-1723-0
    Exterior features
    Other
    Lot size
    1.53 Acres

    Building Details

    Architectural style
    Other

    Madison Property Management, Inc. (608) 268-4912 [email protected]

    Listing agent Jim Stopple (608) 251-8777

    Listing date Sep 29, 2025

    MLS# 2009723 Listing URL

    Copyright © 2025 South Central Wisconsin MLS Corporation. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    Overview

    Prime Redevelopment Opportunity in Madison

    This 1.534-acre property in downtown Madison, WI, presents a redevelopment opportunity. Currently occupied by the Come Back In, Essen Haus Restaurant, and Ruby Marie Hotel at 508-518 E Wilson St. & 134-150 S. Blair St., the site offers views of Lake Monona. The city has approved plans for a 164-unit apartment building and a 100-room hotel. The existing historic building, Hotel Ruby Marie, is included. The versatile lot can accommodate a grand residential project or a mix of luxury apartments and hotel accommodations. This property is located in Madison, WI 53703.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Derr Properties Apartment Building

    Suggested Use

    Realty agency Restaurant Spa & Massage Dental Office Law Firm Hair Salon Nail Salon Building Supply Auto Repair Shop Clothing Store

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Madison
    County
    Dane
    State
    Wisconsin
    Longitude
    -89.376252
    Latitude
    43.076379

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    FAQs

    What type of property is this?
    Commercial land - 1.534 acre lot approved for apartments and hotel.
    Where is this commercial land located?
    The property is located at 522 E Wilson St Madison, WI.
    What is the asking price?
    The asking price for this property is $10,500,000.
    What are key features of this property?
    This property features: - 1.534-acre redevelopment opportunity in downtown Madison.; - City approval for a 164-unit apartment building and 100-room hotel.; - Magnificent views of Lake Monona.
    (608) 251-8777
    Request Owner's contact information
    522 E Wilson St Madison, WI 53703
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    Realmo Value Estimation

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.

    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.

    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    522 E Wilson St Madison, WI 53703
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