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    The Largest CRE Database in the US with Over 1 Million Listings

    3155 Highway 98 W Port St Joe, FL 32456

    Sponsored
    For Sale
    $1,600,000

    Real Estate & Business - Port St. Joe, FL

    Property size:
    5,806 SF
    Lot size:
    0.57 Acres
    Days on Market:
    54
    Last Refresh:
    Feb 3 at 5:06 pm

    Property Features for 3155 Highway 98 W

    General Information

    Property type
    Commercial Sale
    Property subtype
    Other
    Standard status
    Active
    APN
    04560-050R
    Size
    5,806 SF
    Lot size
    0.57 Acres

    Utilities

    Heating system
    Wall Furnace
    Cooling system
    Multi Units, Wall/Window Unit(s), Wall Unit(s)

    Building Details

    Year built
    1956
    Number of units
    10
    Building materials
    Brick, Stucco
    Roof type
    Shingle
    Architectural style
    Other

    We can help!

    Listing Contact
    Carla Ashabranner

    Selling The Coast (850) 730-3278

    Listing agent Carla Ashabranner (850) 730-3278

    Listing date Dec 12, 2025

    MLS# 322423 Listing URL

    Copyright © 2026 Forgotten Coast Realtor Association. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    Learn more

    Property Insight Report

    Overview

    Renovated Boutique Motel on Highway

    The Pink Flamingo Motel is a fully renovated boutique motel located along the coastal corridor of Port St. Joe, Florida. This property, formerly the Dixie Belle Motel, features a retro-inspired design with modern amenities. The 10-unit motel has been completely updated, with each unit featuring colorful interiors, updated baths, keyless entry, mini fridges, microwaves, and semi-private patios. A new pool with surrounding pavilions, a bar, and a hand-painted flamingo mural serve as a centerpiece for guests. Situated on nearly half an acre with frontage on Highway 98, the motel is one mile from the beaches and minutes from downtown Port St. Joe's shops, restaurants, and marina. Zoned for commercial use with established branding and curb appeal, this hospitality property is suitable for investors seeking an income-generating asset. The property size is 5806 square feet and the lot size is 0.568 acres.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Motels

    Suggested Use

    Restaurant Real Estate Agency Building Supply Spa & Massage Center Dental Office Hair Salon Pharmacy Gym & Fitness Center Skin Care Clinic Kitchen & Bath Showroom

    Zoning and permitted uses should be independently verified with local authorities.

    Similar Places Nearby

    The Luckie Mermaid, Playing it Koi, Weekend at Bernie's, Port Side Manor, Seagull Landing

    Location Insight

    • Map
    • Local Demand
    City
    Port St Joe
    County
    Gulf
    State
    Florida
    Longitude
    -85.3297146
    Latitude
    29.8487873

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    FAQs

    What type of property is this?
    Motel - Turnkey hospitality property near beaches and downtown Port St. Joe.
    Where is this motel located?
    The property is located at 3155 Highway 98 W Port St Joe, FL.
    What is the asking price?
    The asking price for this property is $1,600,000.
    What are key features of this property?
    This property features: - Fully renovated and reimagined boutique motel with retro-inspired design.; - Turnkey hospitality property with established branding and strong curb appeal.; - Located on nearly half an acre with excellent frontage on Highway 98, one mile from Gulf beaches.
    (850) 730-3278
    Request Owner's contact information
    3155 Highway 98 W Port St Joe, FL 32456
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    Port St Joe, FL 32456
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    3155 Highway 98 W Port St Joe, FL 32456
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    We can help!
    Listing Contact
    Carla Ashabranner
    Real Estate License ID: 3570798
    (850) 730-3278
    Learn more
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