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    1901 W Morton St Denison, TX 75020

    New
    For Sale
    $699,900

    Retail - Denison, TX

    Type:Retail
    Property size:
    2,432 SF
    Lot size:
    0.53 Acres
    Days on Market:
    3
    Last Refresh:
    Dec 12 at 5:06 am

    Property Features for 1901 W Morton St

    General Information

    Property type
    Commercial Sale
    Property subtype
    Retail
    Standard status
    Active
    APN
    140811
    Parking features
    Parking Lot, Paved or Surfaced
    Size
    2,432 SF
    Lot size
    0.53 Acres

    Utilities

    Heating system
    Central, Electric (Heating)
    Cooling system
    Central Air, Electric, Multi Units, Wall Unit(s)

    Building Details

    Year built
    1970
    Flooring type
    Linoleum
    Building materials
    Steel Siding, Stone
    Roof type
    Flat, Metal, Mixed, Synthetic
    Architectural style
    Other

    Texoma Premier Properties (903) 821-9678

    Listing agent Megan Christensen (903) 818-6079 License #0682136

    Listing date Dec 10, 2025

    MLS# 21129450 Listing URL

    Copyright © 2025 North Texas Real Estate Information Systems, Inc. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    Overview

    High-Visibility Retail/Restaurant Opportunity

    Located at the corner of W. Morton St. (FM 120) and Juanita Drive, this property offers high visibility with over 14,000 vehicles traveling Morton St. daily. FM 120 connects Denison and Pottsboro, providing access to Lake Texoma and upcoming Margaritaville and Hard Rock resort developments. The site is also 1.4 miles east of Hwy 75. Currently operating as Watson Burger, the restaurant seats 52 guests and employs 7 staff members. The building features a rock-clad exterior, floor-to-ceiling windows, and a drive-through window added approximately 20 years ago. Infrastructure improvements include a 6-year-old commercial-grade vent hood and a 6-year-old TPO roof. The restaurant includes a walk-in cooler, a walk-in freezer, a separate office, and two bathrooms. Ample on-site parking is available. The property is surrounded by national and regional retailers such as Wok Xpress, Mama Qin, Dollar General, Dollar Tree, Chick-fil-A, CVS, QuikTrip, Starbucks, Burger King, McDonald’s, Walmart, and Braum’s. The Sherman–Denison metro is experiencing economic expansion, including the $30B Texas Instruments semiconductor plant. The property is suitable for fast-food or full-service dining concepts.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    Watsonburger on Morton Street Hamburger Restaurant

    Suggested Use

    Realty agency Law Firm Restaurant Spa & Massage Dental Office Hair Salon Nail Salon Clothing Store Building Supply Gym & Fitness

    Zoning and permitted uses should be independently verified with local authorities.

    Similar Places Nearby

    A Gourmet Catering & Bakery

    Location Insight

    • Map
    • Local Demand
    City
    Denison
    County
    Grayson
    State
    Texas
    Longitude
    -96.563879
    Latitude
    33.760791

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    FAQs

    What type of property is this?
    Restaurant - Prime location for fast-food or full-service dining in Denison, TX.
    Where is this restaurant located?
    The property is located at 1901 W Morton St Denison, TX.
    What is the asking price?
    The asking price for this property is $699,900.
    What are key features of this property?
    This property features: - High-visibility corner location on W. Morton St. (FM 120) with over 14,000 vehicles passing daily.; - Direct connector to Lake Texoma and proximity to Margaritaville and Hard Rock resort developments.; - Turnkey restaurant opportunity with existing infrastructure, including a 6-year-old commercial-grade vent hood and TPO roof.
    (903) 818-6079
    Request Owner's contact information
    1901 W Morton St Denison, TX 75020
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    Denison, TX 75020
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    Realmo Value Estimation

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.

    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.

    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    1901 W Morton St Denison, TX 75020
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