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    128 River Rd Marshall, AR 72650

    Sponsored
    For Sale
    $300,000

    Convenience Stores - Marshall, AR

    Property size:
    1,302 SF
    Lot size:
    0.31 Acres
    Days on Market:
    1
    Last Refresh:
    Mar 3 at 7:06 pm

    Property Features for 128 River Rd

    General Information

    Property type
    Commercial Sale
    Property subtype
    Other
    Standard status
    Active
    APN
    001-07039-000
    Parking features
    Carport, On Street
    Size
    1,302 SF
    Lot size
    0.31 Acres

    Utilities

    Heating system
    Central, Propane (Heating), Wood (Heating), Wood Stove
    Cooling system
    Central Air, Electric

    Building Details

    Year built
    1886
    Flooring type
    Tile, Wood
    Building materials
    Aluminum Siding, Wood Siding
    Roof type
    Shingle
    Architectural style
    Other

    We can help!

    Listing Contact
    Amanda Wells
    Amanda Wells

    Collier Properties (501) 230-5290

    Listing agent Amanda Wells (479) 274-0662

    Listing date Mar 3, 2026

    MLS# 1337976 Listing URL

    Copyright © 2026 Northwest Arkansas Board of REALTORS®. All rights reserved. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

    Learn more

    Property Insight Report

    Overview

    Income-Producing Investment Opportunity

    This income-producing investment opportunity is located near the Buffalo National River in Snowball. The Old Snowball House, a 1,302 square foot structure with 3 bedrooms and 2 bathrooms, has been a successful short-term rental since 2018, with bookings for hundreds of nights annually. Originally built in the early 1900s, it was fully renovated in 2018, including updated plumbing, electrical systems, insulation, zoned central air, dual-fuel heating, and hardwood floors. The property is being sold fully furnished to allow for immediate cash flow. Adjacent to the house is the 1,059 square foot Snowball General Store, which reopened in 2019 and operates seasonally. The sale includes the store's inventory, vendor relationships, website, social media accounts, and a self-serve ice machine. The property, situated on a 0.31-acre lot, offers additional income potential with an RV pad and development space. It is also the location for the Annual Adventure Race triathlon and is near Eula Airport, the Buffalo River, and access to the Ozark Grinder Trail Loop. The property offers multiple revenue streams with expansion upside.
    Property Profile Insight Report Location Intelligence

    Current Use by Public Records

    The Old Snowball House Hotel & Motel

    Suggested Use

    Hotel & Motel Bed & Breakfast

    Zoning and permitted uses should be independently verified with local authorities.

    Location Insight

    • Map
    • Local Demand
    City
    Marshall
    County
    Searcy
    State
    Arkansas
    Longitude
    -92.821481
    Latitude
    35.906933

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    FAQs

    What type of property is this?
    Grocery and convenience store - Short-term rental and general store near Buffalo National River.
    Where is this grocery and convenience store located?
    The property is located at 128 River Rd Marshall, AR.
    What is the asking price?
    The asking price for this property is $300,000.
    What are key features of this property?
    This property features: - Established short-term rental (Old Snowball House) with proven income since 2018 and hundreds of nights booked annually.; - Operating Snowball General Store included, with inventory, vendor relationships, website, social media, and ice machine.; - Fully furnished Old Snowball House (3BR/2BA, 1,302 SF) for immediate rental income.
    (501) 230-5290
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    128 River Rd Marshall, AR 72650
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    Marshall, AR 72650
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
    128 River Rd Marshall, AR 72650
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    We can help!
    Listing Contact
    Amanda Wells
    Amanda Wells
    Real Estate License ID: 2021039952
    (501) 230-5290 (479) 274-0662 (479) 799-1638
    Learn more
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