No CRE deal is finalized without wondering if a given location is right for the business.
 Answering this question has traditionally required time, money, and a great deal of guesswork:  data about the location’s demand, demographics, and competition is fragmented, hidden behind costly subscriptions, or simply unavailable for secondary markets.

Realmo’s new feature, Location Insights, changes that. It brings transparent, data-driven location analytics to every property on the platform — free and instantly accessible.

What Is Location Insights?

Location Insights is Realmo’s big data-powered AI engine that evaluates commercial demand across the entire U.S. market.

It has two powerful modes:

  1. Space Use Demand — estimates what types of businesses would be most in demand at a specific address.
  2. Business Geo Demand — helps entrepreneurs, retailers, and franchise owners find the best neighborhoods for opening a new location.

In the background, the U.S. map is divided into 350×350 sq ft squares. For each square, Realmo processes dozens of factors — from demographics and traffic to income levels and local competition — to highlight “hot” (high demand) and “cold” (low demand) zones.

Why It Matters for Different CRE Players

Property Owners & Landlords

  • Identify which tenants will thrive in your space (medical clinic vs. gym vs. retail).
  • Reduce vacancy and increase rental yield by targeting the most-likely-to-succeed categories.
  • Use data-backed insights to strengthen negotiations with prospects.

Example:
A landlord with a 2,500 sq. ft. ground-floor unit in suburban Dallas can see that medical and wellness services are in top demand in the area, while retail is oversaturated. Instead of waiting for months for any willing tenant, they proactively pitch local dental practices and physical therapy clinics, cutting vacancy time in half.

Another case: an owner of a small shopping plaza in Atlanta has struggled to fill a 5,000 sq. ft. corner space. Location Insight shows that food delivery and quick-service restaurants are significantly underserved in the surrounding blocks. Using this data, the landlord reaches out to local brands and secures a lease with a growing restaurant chain within weeks — at a higher rent than initially expected.

Businesses & Franchise Operators

  • Pinpoint the right neighborhood before opening a new store, café, or office.
  • Avoid oversaturated areas and minimize risks.
  • Compare several locations and choose the one with the highest demand signals.

Examples:
A regional coffee chain looking to expand in Chicago compares three neighborhoods. Location Insights shows high demand and limited café presence in one of them. By choosing that zone, the operator secures 30% higher daily traffic compared to the brand’s average store.

lication insigths screenshot

Another case: a national gym franchise planning a new location in Phoenix discovers through Location Insights that family-oriented neighborhoods have stronger demand for fitness centers than downtown office areas — guiding a better site selection strategy.

Investors & Brokers

  • Spot repurposing opportunities when traditional retail demand drops.
  • Support valuation and deal negotiations with location data.
  • Filter for high-potential properties faster than the competition.

Examples:
An investor evaluating a small strip mall in Florida notices retail demand is declining, but Location Insights highlights strong unmet demand for educational services and childcare in the area. The investor repositions part of the property for daycare tenants, raising occupancy and long-term value.

Another case: A broker in New Jersey uses Location Insights during client presentations: on top of showing foot traffic stats, they demonstrate which categories of businesses will thrive in the property’s exact location. This adds credibility, shortens negotiation cycles, and helps close deals faster.

How Realmo’s Approach Is Different

Location analytics aren’t new — but they have always been paywalled and reserved for  large enterprises and consultancies.

Realmo breaks that model with:

  • Free and open access for all users.
  • Unique dual perspective: demand for both business categories and specific locations.
  • Insights integrated into every property profile, making data part of the decision, not an afterthought.

The Bottom Line

With Location Insights, you no longer need to guess. You can see — at a glance — what the market wants in any given location.

Whether you’re leasing space, launching a business, or evaluating an investment, Realmo puts powerful intelligence at your fingertips.

👉 Try it now at realmo.com/locint and uncover what your location is really worth.