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    Property profile & analytics

    120 Wilson St Madison, WI 53703-3481

    • Turn key restaurants
    • 6,556 SF
    • 0.23 lot acres
    OFF-MARKET
    Value Estimations
    $1,790,000
    Show details
    Cap Rate Potential
    Location Intelligence
    Property ID
    US92-0757773
    The Realmo ID is a unique identifier assigned to every property, incorporating country codes and precise geo-coordinates for 300x300-foot land blocks. It enables standardized data collection and seamless integration of disparate sources such as ownership, tax, title data and physical specifications. By aggregating current and historical records, the Realmo ID powers advanced analytics and delivers deep, verifiable insights for real estate professionals.

    Current Use by Public Records

    • Escape This / Arcade & Gaming Center / Family Recreation Center
    • Carro / Golf Cart Dealer
    • Tempest Oyster Bar / Restaurant / Bar & Pub

    Property Details for 120 Wilson St

    Year built
    1929
    Lot size
    0.23 lot acres
    Property size
    6,556 SF
    Zone code
    DC WP-17
    Property type
    Turn key restaurants
    APN
    0709-242-0211-5
    APU
    70924202115

    Value Estimations

    based on Realmo’s proprietary methodology

    • Comparable approach

      Method
      Estimation
      AI Estimate
      $1,909,000
      Market price range: $891k - $1.91M

    • Alternative Use

      Use
      Estimation
      RESTAURANT
      $2,185,000
      Current use
      RETAIL STORES
      $2,300,000
      Change: +5% Conversion: Easy
      AUTO REPAIR, GARAGE
      $1,850,000
      Change: -15% Conversion: Difficult

    Get a detailed, property-specific valuation — fast and free

    Location Insight

    • Map
    • Local Demand
    City
    Madison
    County
    Dane
    State
    Wisconsin
    Longitude
    -89.3797
    Latitude
    43.0741
    CBSA code
    31540
    CBSA name
    MADISON, WI METROPOLITAN STATISTICAL AREA

    Property Tax & Assessments

    Tax date
    Tax Amount
    Assessed Land Value
    Assessed Improvement Value
    Total Assessed Value
    Applied Tax Rate
    Land Market Value
    Improvement Market Value
    Total Market Value
    2022
    $52,942
    $830,000
    $2,180,000
    $3,010,000
    -
    $0.00
    $0.00
    $0.00

    Comparable in this City

    • Value Estimation
      $1,730,000
      5,867 SF

      240 Gilman St

      RESTAURANT • 5,867 SF
      240 Gilman St, Madison, WI 53703-1810
      View Details
    • Value Estimation by Request
      1,199 SF

      1358 Williamson St

      RESTAURANT • 1,199 SF
      1358 Williamson St, Madison, WI 53703-3757
      View Details
    • Value Estimation by Request
      1,532 SF

      516 Wilson St

      RESTAURANT • 1,532 SF
      516 Wilson St, Madison, WI 53703
      View Details
    • Value Estimation by Request
      1,216 SF

      1250 Washington Ave

      RESTAURANT • 1,216 SF
      1250 Washington Ave, Madison, WI 53703-3035
      View Details
    • Value Estimation
      $950,000
      7,080 SF

      828 Main St

      RESTAURANT • 7,080 SF
      828 Main St, Madison, WI 53703-2928
      View Details
    • Value Estimation by Request
      1,940 SF

      119 Mifflin St

      RESTAURANT • 1,940 SF
      119 Mifflin St, Madison, WI 53703-2509
      View Details

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    Similar Nearby for Lease

    • New
      $169,900
      2,300 SF

      Turn Key Restaurant Opportunity

      Operating restaurant for rent in the heart of Madison.
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      View Details
    • $25 SF/Yr
      159,000 SF

      Madison Retail Space - Capitol Square

      Prime Madison retail space, 3,451 sq ft.
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    • $32 SF/Yr
      8,620 SF

      Madison Capitol Square Restaurant/Bar

      Prime Madison location, 8,620 sq ft, two stories.
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      720 SF

      Office/Restaurant Space with Capitol Views

      Prime location with Capitol views and planned fitness center.
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      Madison King Street Retail Space

      Prime Madison restaurant space available.
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    • Contact for pricing
      2,900 SF

      State Street Retail/Restaurant Space

      Prime retail or restaurant space in the heart of State Street.
      311-315 State St, Madison, WI 53703
      View Details
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    120 Wilson St
    Madison, WI 53703-3481
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    Realmo Value Estimations

    Realmo estimates a property’s market value using a proprietary methodology that incorporates public data and user-submitted information. This cumulative value is generated by integrating a variety of conventional and innovative methods. 

    Disclaimer

    These figures are not official appraisals and should not be used as a substitute for a valuation performed by a licensed appraiser.
    Actual market value may differ due to factors not captured in the data. Estimates are offered for informational purposes only, and users should conduct independent research before making financial or investment decisions.
    By using this feature, you acknowledge that Realmo is not responsible for actions taken based on these estimates.

    AI approach

    Realmo AI Method estimates property value using machine learning models trained on millions of comparable listings, transactions, and market signals. It analyzes property features, location intelligence data, and current market dynamics to predict the most probable market value in real time.

    Realmo CapRate Calculation

    Realmo calculates the Capitalization Rate (Cap Rate) to help estimate a property's potential return on investment. The Cap Rate is a fundamental metric in commercial real estate that measures the relationship between a property's net operating income and its market value.

    How We Calculate Cap Rate

    Cap Rate Formula:
    Cap Rate (%) = (Net Operating Income / Property Value) × 100

    Net Operating Income (NOI) Formula:
    NOI = Area × Lease Rate × (1 - Vacancy Rate) × (1 - Operating Expense Ratio)

    Components

    Net Operating Income (NOI) represents the annual income a property generates after operating expenses:

    • Area: Building square footage from property records
    • Lease Rate: Annual $/sqft based on market data for the property type and geographic location
    • Vacancy Rate: Percentage of unoccupied space based on market data for the property type and location
    • Operating Expense Ratio: Operating costs as a percentage of income, varies by property type

    Property Value is derived from:

    • Recent sale price (if available)
    • Statistical models using comparable sales
    • AI-powered valuation estimates

    Example Calculation

    For a 100,000 sqft Office Building:

    • Lease Rate: $25.00/sqft/year (market data for Office in this area)
    • Vacancy Rate: 8% (market data for Office in this area)
    • Operating Expense Ratio: 35% (typical for Office properties)
    • Property Value: $15,000,000

    Step 1: Calculate NOI

    NOI = 100,000 × $25.00 × (1 - 0.08) × (1 - 0.35)
    NOI = 100,000 × $25.00 × 0.92 × 0.65
    NOI = $1,495,000/year

    Step 2: Calculate Cap Rate

    Cap Rate = ($1,495,000 / $15,000,000) × 100
    Cap Rate = 9.97%

    Property Type Considerations

    Net Operating Income calculations vary by property type due to different operating expense ratios:

    • Office: Higher expenses (30-40%) for HVAC, utilities, maintenance
    • Retail: Moderate expenses (25-35%) for common area maintenance
    • Industrial/Warehouse: Lower expenses (15-25%) for minimal tenant services
    • Multifamily: Moderate expenses (35-45%) including property management
    • Self-Storage: Lower expenses (25-35%) due to minimal maintenance

    Market lease rates and vacancy rates are specific to each property type and geographic location, reflecting local market conditions.

    Disclaimer

    These calculations are estimates for informational purposes only and should not be used as a substitute for professional financial analysis or appraisal.

    • Cap Rate calculations depend on market data that may change over time
    • Actual operating expenses, lease rates, and vacancy rates may differ from market averages
    • Individual property conditions, lease terms, and tenant quality significantly impact actual NOI
    • Property value estimates are approximations and not official appraisals
    • Cap rates vary widely by market, property condition, and investment risk profile

    Professional Guidance Recommended: Before making any investment or financial decisions, consult with licensed appraisers, commercial real estate brokers, and financial advisors who can evaluate your specific property and circumstances.
    By using this feature, you acknowledge that Realmo is not responsible for investment decisions or actions taken based on these estimates.

    Cap approach

    Capitalization Method calculates value based on estimated net operating income (NOI) and applying a market-based capitalization rate (cap rate), we estimate what a typical investor might be willing to pay for it.

    Comparable approach

    Comparable estimate is based on recent sales of similar nearby properties, adjusted for factors like size, condition, and location.

    Relative

    Relative property class coefficient uses factors that account for typical price differences between various asset types (e.g., retail vs. industrial) to provide a more accurate market-aligned estimate.

    Geo

    Comparable Sales Method, enhanced by Geo coefficients — location-based adjustment factors that reflect differences in price levels across neighborhoods, cities, or regions ensuring a more accurate, market-sensitive valuation.

    Stat Estimate

    This method estimates value based on actual market adjusted recent (~5 years) sales of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all similar sales ($/sqft) are above this value
    • Range-to: 75% of all similar sales ($/sqft) are below this value
    AI Estimate

    This method estimates value based on AI market estimation of comparable properties around by location and property type.

    • Ranges - area data calculated by industry standard IQR Outlier Removal Method
    • Range-from: 75% of all estimations ($/sqft) are above this value
    • Range-to: 75% of all estimations ($/sqft) are below this value
    Alternative use

    Estimate considers the property’s potential value if used for a different purpose-based on zoning, demand, and market feasibility.

    More about this property
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